Five Meta Changes Breaking Your AIAs in 2026.
What changed under the hood at Meta, what it's quietly costing your campaigns, and how to fix it without rebuilding everything in Ads Manager.
Between the DMA wind-down, the Andromeda delivery system, and the audience controls that no longer behave the way they used to, AIAs that ran cleanly through 2024 are now leaking spend in ways that don't show up in standard reports.
This is the same source material we use internally to audit partner accounts. 23 pages, 17-minute read. Flip through it below, or download the PDF for the team.
SourceBuyerBridge AIA platform data · 2024–2026
Three Ways To Turn This Guide Into A Better Agency.
The guide is the field manual. Here's how partners actually use it once they've read it — audit, pitch, retain.
Run The 7-Signal Checklist On Every AIA This Quarter
Page 15 ships with a printable audit you can run in under 10 minutes per account. The most common finding across the partner network: 60%+ of Q1 spend pooled into fewer than 10 VINs (the Andromeda concentration problem).
Get The Dealer-Client Conversation Booked This Week
Page 7 has the one-paragraph email template that books the "we need to talk about Meta" meeting. Tested by 12+ partner agencies before publish. Names the change, names the cost, names the fix in under 120 words.
Make The Audit A Quarterly Cadence Dealers Actually Read
Page 19 turns the audit into a four-page QBR appendix. Partners running this loop report a +18% lift in dealer-client retention vs. running campaigns without a published cadence. Steal the layout.