Advertising Automation For Automotive

Pre-built ad campaigns proven to drive results for dealerships.

Help automotive clients go to market faster with ready-to-deploy ad campaigns, pre-built and fully optimized for social media.

250+ pre-built, fully optimized social ad campaigns at your fingertips

Audience Targeting

Campaign Strategy

Ad Creative

Ad Messaging/Copy

All it takes is 5 simple steps:

PICK YOUR PLAYBOOK

Pick the perfect Playbook for each dealer to reach shoppers at every stage of the buyer journey and maximize results.

Audience targeting, campaign strategy, ad creative, ad copy
Includes 6-50 different ads per Playbook

CHOOSE SOCIAL CHANNEL(S)

Identify which channels you want to run the dealers ads on. You can choose to run ads on individual channels, OR maximize opportunities on social by taking your client’s ad strategy Omnichannel and choose multiple or ALL available channels.

Facebook & Instagram
Pinterest
Snapchat
TikTok

SELECT TARGETING RADIUS

Select the area around the dealership’s location that you want to target, and think shoppers would be willing to travel, and customize the targeting radius for each ad set!

Single targeting radius for all ad sets
Multiple targeting radii, specific to each ad set
Global targeting radius across entire campaign

SET BUDGET

What’s your client’s budget, and how much of their $$$ do you want to invest in the specific campaign?

Enter daily budget
View estimated monthly budget (based off of that number)
And use our budgeting tool to manage and monitor ALL of your clients’ campaign budgets/spend at SCALE!

DEPLOY PLAYBOOK

Deploy Play and leave the rest up to us!

From there, our platform will start to automatically build out the ad Campaigns, Sets, and Ads into the dealers ad account, on the channels selected.

And you don’t have to worry about the different ad formats associated with the different channels, because every ad will be optimized based on the specific channel(s)+ ad placement(s)!

Facebook Inventory Ads Playbooks

Transform any dealership’s inventory feed into Automotive Inventory Ads (AIA) on Facebook.

Based on a dealer’s inventory type and campaign objective!
Keep shoppers In-App, OR send shoppers to a VDP on a dealership’s website – either way, drive more leads ASAP.

Other Trending Playbooks:

Model Line Playbooks

Promote every dealership’s top model lines with ad campaigns that deliver the most captivating ad content relevant to in-market auto shoppers, including:

Advanced features specific to each model
Provides reasons why users should purchase that particular vehicle

OEM Branding Playbooks

Showcase any dealer’s OEM-specific brand and boost their fixed-ops revenue with OEM-specific content that sets them apart from their competitors.

OEM Branding
OEM Service

EVs & Hybrid Playbooks

Encourage in-market shoppers to go electric with ads that inform, educate, and excite them!

OEM-specific model lines
Generic messaging re: “Going Electric”

Custom Order & Pre-Order Playbooks

Give your dealer-clients a way to make more $$$, sell more units than what they have on their lot, and provide shoppers the opportunity to get the exact car they want!

Promote quick turnaround time (ex. Delivery in 8-10 weeks)
Offer incentives for custom order vehicles

General Playbooks

Looking to increase outcomes for dealers…or maybe even for your own agency? Access additional Playbooks for objectives that range from replenishing any dealers inventory to increasing your organization’s opportunities.