250+ pre-built, fully optimized social ad campaigns at your fingertips
All it takes is 5 simple steps:
PICK YOUR PLAYBOOK
Pick the perfect Playbook for each dealer to reach shoppers at every stage of the buyer journey and maximize results.
- Audience targeting, campaign strategy, ad creative, ad copy
- Includes 6-50 different ads per Playbook
CHOOSE SOCIAL CHANNEL(S)
Identify which channels you want to run the dealers ads on. You can choose to run ads on individual channels, OR maximize opportunities on social by taking your client’s ad strategy Omnichannel and choose multiple or ALL available channels.
- Facebook & Instagram
SELECT TARGETING RADIUS
Select the area around the dealership’s location that you want to target, and think shoppers would be willing to travel, and customize the targeting radius for each ad set!
- Single targeting radius for all ad sets
- Multiple targeting radii, specific to each ad set
- Global targeting radius across entire campaign
What’s your client’s budget, and how much of their $$$ do you want to invest in the specific campaign?
- Enter daily budget
- View estimated monthly budget (based off of that number)
- And use our budgeting tool to manage and monitor ALL of your clients’ campaign budgets/spend at SCALE!
Deploy Play and leave the rest up to us!
From there, our platform will start to automatically build out the ad Campaigns, Sets, and Ads into the dealers ad account, on the channels selected.
And you don’t have to worry about the different ad formats associated with the different channels, because every ad will be optimized based on the specific channel(s)+ ad placement(s)!
Facebook Inventory Ads Playbooks
Transform any dealership’s inventory feed into Automotive Inventory Ads (AIA) on Facebook.
- Based on a dealer’s inventory type and campaign objective!
- Keep shoppers In-App, OR send shoppers to a VDP on a dealership’s website – either way, drive more leads ASAP.
Other Trending Playbooks:
Model Line Playbooks
Promote every dealership’s top model lines with ad campaigns that deliver the most captivating ad content relevant to in-market auto shoppers, including:
- Advanced features specific to each model
- Provides reasons why users should purchase that particular vehicle
OEM Branding Playbooks
Showcase any dealer’s OEM-specific brand and boost their fixed-ops revenue with OEM-specific content that sets them apart from their competitors.
- OEM Branding
- OEM Service
EVs & Hybrid Playbooks
Encourage in-market shoppers to go electric with ads that inform, educate, and excite them!
- OEM-specific model lines
- Generic messaging re: “Going Electric”
Custom Order & Pre-Order Playbooks
Give your dealer-clients a way to make more $$$, sell more units than what they have on their lot, and provide shoppers the opportunity to get the exact car they want!
- Promote quick turnaround time (ex. Delivery in 8-10 weeks)
- Offer incentives for custom order vehicles
Looking to increase outcomes for dealers…or maybe even for your own agency? Access additional Playbooks for objectives that range from replenishing any dealers inventory to increasing your organization’s opportunities.