Convert shoppers to buyers with Pins based on new dealer inventory.
(COMING SOON)
Advertise your dealer clients’ NEW inventory on Pinterest with dynamically created Pins! Reach Pinterest’s highly engaged auto-shopper audience through our precise targeting and provide dealers with the ability to show up and show off their inventory. PLUS, drive high conversion and clickthrough rates by leveraging inventory images for Pins.
BOOST ROI
Drive 2.3x more efficient cost per conversion than ads on other social platforms and maximize your dealer clients’ return on their advertising investment.
INSPIRE PROSPECTS
Turn your dealer clients’ new inventory into Pinterest content that inspires auto shoppers to make their next purchase without even realizing it!
- About 47% of active users on Pinterest are 18+ and are in-market to buy a new/used vehicle in the next 6 months
- 52% of the US adult Pinterest users have household incomes of $100k+
- Users are 28% more likely to buy newly launched or refreshed vehicles within the first 90 days of its launch
- 87% of the user base is interested in connecting to local businesses (3x more likely than competitors!)
Quickly Deploy Pinterest Ad Campaigns
Go to market with ready-to-deploy, fully optimized Pinterest ad campaigns that differentiate your dealer’s brand from their competitors, turn their new vehicle inventory into ads, AND deliver service campaigns that target a highly qualified audience of in-market auto shoppers.
- Dealer specific campaign strategy
- Engaging ad creative
- Captivating ad copy
- Precise audience targeting
Turn Inventory Into Pinterest Product Catalogs
Track User Activity With Intelligent Automation
BuyerBridge EventFlow is a lead tracking feature that integrates with Pinterets’ Pixel to track website shoppers and their behavior; from phone clicks and form submissions to scroll distance and carousel interactions.
- Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to Snapchat for retargeting + to optimize for the algorithm of the platform.
- Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on Snapchat more customized + powerful!
- Identifies search events/commonalities to send Pinterest categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.
- Gather key auto shopper insights that enable retargeting on Pinterest + cross-channel retargeting to maximize your dealer client’s reach.
Done-For-You Dynamic Reporting
Understand the full picture of your dealer clients’ ad performance on Pinterest with our real-time dynamic reporting. Gain access to critical data from our TikTok Dashboard that makes it easy for your agency to prove Pinterest ROI to your clients!
Individual Channel Report
Dive deep into the results of your dealer clients’ ads on Pinterest and explore metrics ranging from Impressions to Cost Per Conversion.
Aggregate Report
Compare your dealer clients’ Pinterest overall stats with other active platforms to better understand their cross-channel ad performance.
Overall Stats
Access full-funnel stats on your dealer clients’ Pinterest Inventory ads to quickly establish the performance of their ads on TikTok.
Custom PDF ReportBuilder
Build custom PDF reports for your dealer clients’ ad performance on Pinterest. Decide which metrics, how to show them + more!
