Track User Activity Across Multiple Channels & Use Key Audience Insights To Optimize Ads For Dealers
What Is EventFlow?
EventFlow is BuyerBridge’s secret sauce: a channel-specific event tracking feature that tracks website shoppers and their behavior, establishes critical events that take place before/after a user takes action, and sends key data back to active channels to increase conversion rates for your client’s and make their ads more powerful + efficient.
How does EventFlow Work?
BuyerBridge EventFlow works by integrating with the Pixel(s)/Tag(s) of a dealer’s active advertising channels in BuyerBridge. EventFlow gathers user data across various channels and measures user interactions attributed to BuyerBridge-powered campaigns, like:
Captures full-funnel events occurring on each advertising channel (i.e., initial website visit -> VDP interaction -> conversion), and sends the data back to all channels for retargeting and algorithm optimization.
Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on other channels more customized + powerful!
Identifies search events/commonalities to send channels categorical keywords, like used vehicles, used Ford F-150s, new sedan, etc. without any additional configuration.
Gathers key auto shopper insights that enable cross-channel retargeting to maximize your dealer client’s reach.
ANY user activity that matches one of our custom events criteria will trigger a BuyerBridge Event to “fire,” and the Pixel/Tag is automatically delivered to BuyerBridge.
Data captured by EventFlow will then be checked to ensure it is in the optimal format and qualifies as revenue-driving action.
Events that qualify as revenue-driving action will be sent back to a dealer’s active channels for use and different objectives.
Maximize Dealership Outcomes With Ad Optimization
Target better, more specific audiences through list-building automation. Access Website Custom Audiences + Dynamic Audience Creation using ViewContent/Lead Events. (Example: retarget users from “VDP Views.”)
Choose different events to optimize ads for! BuyerBridge automatically reformats each event for use and various objectives.
Performance & Attribution Analysis
Get key insight on the performance of your client’s ad campaign(s) and attribute results back to your client’s ad investments.
Check out all of our social channel offerings:
Be present on multiple channels to reach the right user, with the right message, at the right time, where they are spending time! Remove limitations and unlock more opportunities for ad personalization that drives conversion + take advantage of cross-channel micro-targeting.