How does EventFlow Work?
BuyerBridge EventFlow works by integrating with the Pixel(s)/Tag(s) of a dealer’s active advertising channels in BuyerBridge. EventFlow gathers user data across various channels and measures user interactions attributed to BuyerBridge-powered campaigns, like:
Captures full-funnel events occurring on each advertising channel (i.e., initial website visit -> VDP interaction -> conversion), and sends the data back to all channels for retargeting and algorithm optimization.
Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on other channels more customized + powerful!
Identifies search events/commonalities to send channels categorical keywords, like used vehicles, used Ford F-150s, new sedan, etc. without any additional configuration.
Gathers key auto shopper insights that enable cross-channel retargeting to maximize your dealer client’s reach.
ANY user activity that matches one of our custom events criteria will trigger a BuyerBridge Event to “fire,” and the Pixel/Tag is automatically delivered to BuyerBridge.
Data captured by EventFlow will then be checked to ensure it is in the optimal format and qualifies as revenue-driving action.
Events that qualify as revenue-driving action will be sent back to a dealer’s active channels for use and different objectives.