Pinterest Ads Automation for Automotive Agencies
Launch, pace and report on Pinterest ads for every dealer you run, from 1 dashboard.
Pick a Playbook, turn on Pinterest and BuyerBridge builds the campaign in the dealer's own ad account. Pinterest sits next to Meta, Google, TikTok, Snapchat and Reddit, so adding a channel doesn't mean adding a tool.
What Is Pinterest Ads Management Software?
It's a tool that builds, runs and reports on Pinterest campaigns outside of Pinterest Ads Manager. For 1 store, Ads Manager is fine. For 20 stores, it means 20 logins and 20 reports a month.
BuyerBridge is built for automotive agencies and dealer groups. Every dealer's Pinterest account lives in the same place as their other paid channels.
Campaigns built from a template, deployed through the Pinterest API.
The dealer's inventory feed becomes their Pinterest catalog.
Monthly goals per account, with daily budgets adjusted to hit them.
Pinterest results inside the same client report as every other channel.
How Do You Launch Pinterest Ads in BuyerBridge?
Connect the dealer's account once. After that, pick a Playbook, click Deploy and the pins go live in the dealer's own Pinterest account.
- Onboard the Pinterest ad account yourself, once per store
- Pick an inventory or model line Playbook and tick Pinterest
- Set a daily budget, location and Prospecting or Retargeting
- BuyerBridge builds the campaign through the Pinterest API
What Comes Built Into a Pinterest Playbook?
The setup a media buyer would do by hand for each store, already done.
Prospecting or Retargeting
Reach new shoppers, or come back to people who already looked at the dealer's cars.
2 ad groups per campaign
A Carousel group, plus a Performance+ group where Pinterest picks Shopping or Carousel ads.
Clicks go to the VDP
Pins send shoppers to the vehicle detail page for the car they tapped.
1 deploy, more channels
Tick Meta or Snapchat in the same wizard and the Playbook goes out to them too.
What Do Dealer Ads Look Like on Pinterest?
Promoted pins sit in the same feed as the ideas shoppers save. A tap on Visit site sends them to the dealer.
Which Pinterest Playbooks Can Dealers Run?
Pinterest campaigns come in the inventory Playbook, which runs ads from the dealer's whole inventory, and in Model Line Playbooks for Chevrolet, Ford, GMC, Honda, Hyundai, Lincoln and Toyota.
- Creative and copy written for the model
- Inventory Playbook built for Prospecting or Retargeting
- Same Playbook can deploy to other channels
How Does Dealer Inventory Get Into a Pinterest Catalog?
BuyerBridge pulls the dealer's feed from their inventory provider and builds the Pinterest catalog from it. We work with 90+ feed providers.
Sold cars drop out and new arrivals show up without a rebuild. Inventory ads, product groups and catalog setup have their own page.
AllCarsFollowingIllustrative numbers
How Do Agencies Manage Pinterest Ads for Multiple Dealers?
From 1 view. Filter every dealer's Pinterest campaigns, pause them and edit budgets without opening Pinterest Ads Manager.
Make changes live
Toggle a campaign or edit its daily budget right from the row.
Faster client approvals
Send a preview link. Clients don't need Pinterest access.
Every channel, 1 table
Switch the filter to Meta, Google, TikTok, Snapchat or Reddit.
How Do You Keep Pinterest Spend on Pace?
Set a monthly goal for each account. When one drifts, BuyerBridge suggests a new daily budget, or auto-pacing applies it for you.
- Goal, spend to date and projected spend per account
- Off-pace accounts listed first
- Change log shows who changed what
Fake accounts, illustrative numbers. Day 15 of 30.
What Should a Pinterest Ads Report Show Clients?
Impressions to cost per lead, with Pinterest next to the dealer's other channels. Clients see 1 report, not 6.
- Impressions, clicks, CTR, leads and cost per lead
- Period comparisons for 1 account or all of them
- White-label PDF reports that send on a schedule
Selling Cars Off the Dealer's Feed?
Pinterest catalog ads, product groups and inventory setup have their own page.
Pinterest Ads Management FAQ
What is Pinterest ads management software?
It’s software that builds, runs and reports on Pinterest campaigns outside of Pinterest Ads Manager. Agencies use it to manage many ad accounts from 1 place. BuyerBridge does this for car dealers, with Pinterest in the same dashboard as Meta, Google, TikTok, Snapchat and Reddit.
Can BuyerBridge deploy Pinterest ads automatically?
Yes. Pinterest Playbooks deploy through the Pinterest API straight into the dealer’s ad account. You pick the Playbook, set a budget and audience, and BuyerBridge builds the campaign.
Which Pinterest ad formats do the Playbooks use?
The inventory Playbook builds 2 ad groups per campaign: a Carousel group and a Performance+ group where Pinterest can serve Shopping or Carousel ads. Clicks go to the vehicle detail page.
Which Playbooks include a Pinterest campaign?
The inventory Playbook and Model Line Playbooks for Chevrolet, Ford, GMC, Honda, Hyundai, Lincoln and Toyota.
Can I manage Pinterest ads for multiple dealerships at once?
Yes. Every dealer’s Pinterest campaigns sit in 1 view. You can filter by status and date, pause campaigns, edit daily budgets and send preview links without logging into each account.
Does BuyerBridge offer Pinterest ads reporting?
Yes. The dashboard shows impressions, clicks, CTR, leads and cost per lead for Pinterest beside your other channels. White-label PDF reports can send to clients on a schedule.
Can I pace Pinterest budgets across accounts?
Yes. Set a monthly goal per account and the Budgeting tool shows pacing, projected spend and a suggested daily budget. Turn on auto-pacing and BuyerBridge applies the change daily.
How do I connect a dealer's Pinterest account?
Agencies can onboard Pinterest on their own inside BuyerBridge. You authenticate once per organization, then connect each dealer’s ad account.
Run Every Dealer's Pinterest Ads From 1 Place
Book a 30-minute demo and we'll walk through Pinterest on an account like yours.