Omnichannel Advertising Platform for Agencies
Run Meta, Google, TikTok, Snapchat, Pinterest and Reddit ads for every client from 1 dashboard.
Six ad managers means six logins, plus a month-end scramble to stitch six exports into 1 report. BuyerBridge puts every channel in 1 place, so your team launches, retargets, paces and reports across all of them without switching tabs.
What Is Omnichannel Advertising?
Omnichannel advertising runs paid ads across every platform a shopper uses and treats them as 1 plan. Budgets, audiences, creative and results connect across channels instead of living in separate ad managers.
For a car shopper, that can mean a search ad on Google, a vehicle ad on Meta, a short video on TikTok and a reminder on Snapchat, all for the same dealer and often the same vehicle.
Pick channels by what each one does best, not by which login is handy.
Site activity feeds retargeting on every connected channel.
Pace spend for each client across every channel at once.
Clients see every channel side by side, in your brand.
See Every Channel on 1 Screen
The BuyerBridge dashboard is the first thing your team sees at login. It answers "what happened overnight?" for every channel without opening a single ad manager.
- An omnichannel funnel: impressions, CTR, clicks, conversion rate, leads and cost per lead
- A channel breakdown with CPM, CPC and cost per lead side by side
- Comparisons to the last period, last month and the 90-day average
- A chart that plots any 2 metrics over time
- Account status and alerts at the top
Totals from Meta, Google, TikTok, Snapchat, Pinterest and Reddit in 1 funnel.
Spot the cheapest lead and the most expensive click in one look.
Every number sits next to last period, so a dip is easy to see.
Switch accounts from the same screen. No separate logins.
Which Ad Channels Does BuyerBridge Support?
Six channels with different strengths. Run the ones each client needs and manage them the same way.
Meta
Facebook and Instagram feeds, Stories and Reels, with vehicle ads built from the inventory feed.
Meta advertising →
Google
Search, Performance Max and vehicle listing ads for shoppers searching right now.
Google advertising →
TikTok
Short-form video in the For You feed. Inventory becomes video ads that fit the format.
TikTok advertising →
Snapchat
Full-screen ads between Stories and in Spotlight that reach younger shoppers.
Snapchat advertising →
Pinterest
Reach people while they plan and save ideas, weeks before they visit a lot.
Pinterest advertising →Promoted posts in the communities where shoppers ask for advice before they buy.
Ask about Reddit →How Does Omnichannel Retargeting Work?
A shopper looks at a truck on the dealer's site. That visit can put the dealer's inventory back in front of them on Meta, TikTok, Snapchat and Pinterest.
Illustration. Made-up dealer.
Can You Launch 1 Ad on Several Channels at Once?
Yes. Upload the creative once, write the copy once and the Ad Builder formats it for each channel's placements. Preview every placement side by side, then deploy to Meta, Pinterest, TikTok and Snapchat in the same session.
- Vertical, square and feed sizes made from 1 upload
- Same copy everywhere, or a different version per channel
- Live previews for each placement before anything goes out
- Logos and brand assets saved once in the Ads Library
How Do You Pace Budgets Across Channels?
The Budgeting page covers all 6 channels for every client account. Set a monthly goal, and BuyerBridge shows spend to date, projected spend and the daily budget that lands on target.
- Green, yellow and red pacing for every account and campaign
- Auto-pacing adjusts daily budgets toward the monthly goal
- A spend ledger and change log for every channel
How Do Clients See Omnichannel Results?
White-label reports put every channel a client runs into 1 report with your logo on it. AI callouts explain the numbers, and the report sends on a schedule.
- Spend, leads and cost per lead by channel on 1 page
- 1 template drops the channels a client doesn't run
- Present live or send a PDF
Omnichannel vs Multichannel Advertising: What's the Difference?
Multichannel means you run ads on several platforms. Omnichannel means those platforms work as 1 plan.
Omnichannel Advertising FAQ
What is omnichannel advertising?
Omnichannel advertising runs paid ads across every platform a shopper uses, like Meta, Google, TikTok, Snapchat, Pinterest and Reddit, and manages them as 1 plan. Budgets, audiences, creative and reporting connect across channels instead of sitting in separate ad managers.
What is the difference between omnichannel and multichannel advertising?
Multichannel advertising means running ads on more than 1 platform. Omnichannel advertising connects those platforms: shared site signals for retargeting, 1 budget goal across channels and 1 report that shows every channel side by side.
Which ad channels does BuyerBridge support?
Meta (Facebook and Instagram), Google, TikTok, Snapchat, Pinterest and Reddit. The dashboard, budget pacing and client reports cover all 6.
How does omnichannel retargeting work in BuyerBridge?
EventFlow tracks high-intent actions on the dealer’s site, like vehicle detail page views, form fills and chat clicks, and shares those events with every connected ad platform. Inventory ads then launch with retargeting audiences set by channel. On Meta, catalog custom audiences can show a shopper the exact vehicle they viewed.
Can I launch 1 ad on several channels at once?
Yes. The Ad Builder takes 1 upload and 1 round of copy, formats the creative for each placement, previews every placement and deploys to Meta, Pinterest, TikTok and Snapchat in the same session.
Can I pace budgets across every channel?
Yes. The Budgeting page covers all 6 channels for every client account, with monthly goals, projected spend, suggested daily budgets and auto-pacing.
Do my clients need new ad accounts or pixels?
No. BuyerBridge connects to the ad accounts your clients already have. EventFlow works next to the pixels already on the site and doesn’t replace them.
Who is BuyerBridge built for?
Digital agencies managing paid ads for 2 or more dealership locations, and dealer groups with 3 or more rooftops running their own ads.
What is a cross channel advertising platform?
A cross channel advertising platform runs one campaign across several ad networks and reports on them together. With BuyerBridge, you launch to Meta, Google, TikTok, Snapchat, Pinterest and Reddit from one build. EventFlow shares site events with each channel, so a shopper who viewed a vehicle can see that same vehicle again on another platform.
Put Every Channel in 1 Dashboard
Book a 30-minute demo and we'll walk through an account running on several channels, live.