The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market. However, in recent years, itâs only gotten more difficult, with car shoppers being ânomadicâ with their digital...
Previously in our Automotive Nomadic Customer series, weâve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...
Surely, if youâre a dealer or agency looking for marketing success in 2023 and beyond, youâve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didnât need to worry about the Automotive Nomadic Customer. Anyone who wanted...
Media dollars arenât getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? đ§ đ When we break-down past events, youâll find that itâs not as sudden as you think! There are a...
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising thatâs been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your âclear-cut YouTube watchers,â your âdie-hard Facebook-ersâ, and then âwhatever the kids were using.â But since the pandemic, shoppers...
1. To deploy pre-built, fully optimized social media ad campaigns  Manually creating advertising campaigns across social media takes a ton of time! Thatâs why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
As an industry, weâve had to move fast over the past 3 years. Weâve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But Iâm sure we can all admit that âmoving fastâ often means...
In the past, it was easy for us to identify where shoppers were spending time. (Remember the good olâ days with 3 TV networks?) Now, we have to work harder to figure out where our clientsâ audiences are. And while every audience is different, we know one thing is...
Running Snapchat Ads is an effective way to showcase any dealer's brand and inventory, YES! But itâs definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat⊠Snapchat provides a unique opportunity for businesses to build...