Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising? It was the #1 topic at every conference, webinar, and forum: “Stop blanketing your message!”“Stop blindly throwing darts!”“Attribution is the...