Did you know 95% of people decide on a car before visiting a dealership? Today's buyers spend weeks online, comparing cars and dealerships. They're...
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Learn how marketing automation can help you launch, optimize, and scale ads.
On-Page SEO for Automotive Websites | Boost Rankings
Why do customers choose to visit competitors instead of other dealerships? It's because they find them online first. Today, people look for cars on their phones and computers, not in showrooms. They search for things like "best Honda dealership near me" or "SUVs under...
5 Proven Multichannel Marketing Strategies to Scale Dealership Ad Results
Why A Multichannel Marketing Strategy Is a Must for Automotive Agencies Car buyers aren’t just browsing one platform. They’re everywhere. From swiping through TikTok videos to comparing models on Facebook, their path to purchase spans multiple channels, devices, and...
There’s a New AIA Ad in Town: Reddit Dynamic Vehicle Ads
Introducing Reddit Automotive Ads: A New Era for Car Inventory Advertising Big news in the ad world: Reddit just launched Dynamic Product Ads (DPAs)—If you’re already running Automotive Inventory Ads (AIAs) on Meta, Pinterest, or TikTok, this new format will feel...
9 Powerful Marketing Automation Wins to Scale Auto Agencies
Digital marketing agencies are juggling more than ever in automotive advertising: multiple rooftops, multiple ad platforms, increasingly short timelines, and higher expectations from dealership clients. Manual onboarding, building campaigns from scratch, resizing...
Snapchat Ads Automation Mastery: 8 Ways to Drive More Automotive MRR
If your marketing agency hasn't embraced Snapchat ads automation yet, you're missing out on opportunities to scale quickly, win new dealership clients, expand your channel reach, and boost monthly revenue without adding overhead. Forget the outdated idea that Snapchat...
7 Proven Ways to Automate Pinterest Ads and Scale MRR
Social ad management is getting more competitive—and less profitable—unless your agency is ahead of the curve. Pinterest has long been known as a haven for inspiration (weddings, recipes, DIY projects), but it's quietly becoming one of the most strategic platforms...
Top 5 Ways Playbooks Automate Ad Strategies for Automotive
With the average car purchase journey spanning 14 weeks and involving 24 research touchpoints, how can automotive marketers keep up with the demand for fresh, engaging content across multiple platforms? In the fast lane of automotive digital marketing, speed isn't...
Marketing Automation Tools Launch Social Ad Campaigns Fast
If you're managing social media advertising for automotive clients, you know the chaos is real. Each dealership brings its promotions, inventory, and expectations. Add tight deadlines, limited bandwidth, and market disruptions like tariffs, and suddenly, scaling your...
5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers
The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market. However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital...
Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy
Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...
Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!
Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted...
BuyerBridge 2022 Annual Recap
A Look Back At 2022 What a year! 2022 was packed with growth, from our partners and platform to our company and company culture. Before we jump into the new year and all that lies ahead, we want to take a moment to reflect on the past year and recognize “wins,"...
Is This Car Shopper Costing You Money?
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Softening Automotive Markets Always Lead to Spray & Pray
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
What Is An Automotive Nomadic Customer?
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...