Ever wondered why some dealerships are always at the top of search results? Others seem invisible to buyers. The secret is knowing your customers' online path. Today's car shoppers spend weeks online before visiting a dealership. They look at models, read reviews, and...
You're spending more on ads than ever. Yet, the results keep getting smaller. Does this sound like you? We've helped hundreds of car businesses with this issue. It's really frustrating. Your marketing budget goes down every month, but the return on investment doesn't...
A multi-platform, full-funnel strategy to win and retain automotive clients. Relying solely on Facebook ads for car dealerships isn’t enough anymore. If you’re managing social media advertising for automotive clients or dealerships, you already know ad costs are...
Why do customers choose to visit competitors instead of other dealerships? It's because they find them online first. Today, people look for cars on their phones and computers, not in showrooms. They search for things like "best Honda dealership near me" or "SUVs under...
Why A Multichannel Marketing Strategy Is a Must for Automotive Agencies Car buyers aren’t just browsing one platform. They’re everywhere. From swiping through TikTok videos to comparing models on Facebook, their path to purchase spans multiple channels, devices, and...
Introducing Reddit Automotive Ads: A New Era for Car Inventory Advertising Big news in the ad world: Reddit just launched Dynamic Product Ads (DPAs)—If you’re already running Automotive Inventory Ads (AIAs) on Meta, Pinterest, or TikTok, this new format will feel...
Digital marketing agencies are juggling more than ever in automotive advertising: multiple rooftops, multiple ad platforms, increasingly short timelines, and higher expectations from dealership clients. Manual onboarding, building campaigns from scratch, resizing...
If your marketing agency hasn't embraced Snapchat ads automation yet, you're missing out on opportunities to scale quickly, win new dealership clients, expand your channel reach, and boost monthly revenue without adding overhead. Forget the outdated idea that Snapchat...
With the average car purchase journey spanning 14 weeks and involving 24 research touchpoints, how can automotive marketers keep up with the demand for fresh, engaging content across multiple platforms? In the fast lane of automotive digital marketing, speed isn't...
If you're managing social media advertising for automotive clients, you know the chaos is real. Each dealership brings its promotions, inventory, and expectations. Add tight deadlines, limited bandwidth, and market disruptions like tariffs, and suddenly, scaling your...
The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market. However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital...
Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...