Pre-Built Automotive Ad Playbooks for Every Channel
Ready-to-launch dealer campaigns for Meta, Google, TikTok, Snapchat and Pinterest.
A Playbook is a full dealer campaign that's already built, with the copy, creative, objectives and audiences in place. Pick one, connect the dealer's inventory feed, choose your channels and launch it from 1 deploy wizard.
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What Is a BuyerBridge Playbook?
A BuyerBridge Playbook is a pre-built automotive ad campaign you can launch for any dealer you manage. Copy, creative, objectives and audiences come already set up for 1 funnel stage, so your team stops rebuilding the same campaign in every ad manager.
Running monthly OEM specials? Start from a Skeleton Playbook. It keeps the campaign settings and leaves copy and creative blank, so this month's offer drops right in. For a one-off special, the Ad Builder works too.
Try it: click Preview, Edit or Deploy
Promote the new Cadillac Escalade to your in-market buyers. On Meta, this Playbook gives you 2 campaigns to choose from: a more
Meet the new Cadillac Escalade. Book a test drive at ABC Motors this week.
See the new Escalade in person at ABC Motors. Browse trims, colors and offers, then book a time that works for you.
Inventory · Test drives · OffersMeet the new Cadillac Escalade. Book a test drive at ABC Motors this week.
Book NowMeet the new Cadillac Escalade. Book a test drive at ABC Motors this week.
- Meta
- Snapchat
- TikTok
Deployed. Every launch now shows in your Deployments list.
Playbooks for Meta, Google, TikTok, Snapchat and Pinterest
Run the same strategy on every channel the dealer uses, in each channel's own ad format. On Google that means vehicle listing ads and Search campaigns.
Meta
Facebook and Instagram inventory ads, lead forms and retargeting that shows shoppers the car they viewed.
Facebook inventory ads →Performance Max vehicle listing ads plus Search campaigns for shoppers already looking.
Google vehicle listing ads →TikTok
Video inventory ads. BuyerBridge turns the dealer's catalog into the vertical video TikTok wants.
TikTok automotive ads →Snapchat
Dynamic inventory ads in Stories and Spotlight, with the catalog built from the dealer feed.
Snapchat dynamic ads →Catalog ads for shoppers who are still planning and comparing.
Pinterest automotive ads →
Reddit campaigns run in BuyerBridge today. Reddit Playbooks are on the roadmap.
Reddit ads →Find the Right Playbook for Every Dealer Goal
Filter by channel, focus, brand, objective or audience, then pair the Playbook with a VINFlow product set. New Playbooks show up as OEMs launch models and the seasons turn.
Inventory Ads for Cars, Motorcycles, RVs and Travel Trailers
Inventory Playbooks work with anything in the dealer's feed. Here's how the ads look for each kind of unit.
Car and Truck Inventory Ads
Carousel ads built from the dealer's vehicle feed, with price, photos and a link to each car's page. Facebook AIA ads
Motorcycle Inventory Ads
Same setup, built for motorcycle dealers. Any bike in the feed can land in the carousel. Feed Management
RV Inventory Ads
Motorhomes and campers with their own photo and price, sent to RV shoppers near the lot. VINFlow Product Sets
Travel Trailer Inventory Ads
Teardrops, full-size trailers and towables, pulled from the same feed connection as the rest of the lot. Feed Management
Boat Inventory Ads From the Dealer's Boat Feed
Inventory Playbooks work for boat dealers too. Connect the boat feed, sort pontoons, sport boats and fishing boats into product sets, and run carousel ads with each boat's own photo and price.
Sold boats drop out of the ads on their own. New arrivals show up after the next feed sync.
Attach VINFlow Product Sets to Any Playbook
The Playbook sets the strategy and VINFlow picks the cars. Build a product set by days on lot, price, body type, make, model or exact VINs, and attach it in the deploy wizard.
Aged units can get their own budget. A per-VIN cap keeps 3 popular cars from eating the whole thing, and the same set works on every channel except Reddit.
Playbooks Run on the Dealer's Live Inventory Feed
Inventory Playbooks pull straight from the vehicle feed. A car sells and its ad stops. A new unit hits the lot and it's in the next set.
Connect the feed once with vehicle feed management. BuyerBridge already works with 90+ inventory feed providers.
Launch Playbooks on Every Channel From 1 Deploy Wizard
Every platform goes through the same deploy wizard. Set budgets, names, ad copy and locations per product set, then check the live ad preview before you deploy.
Each launch lands in 1 Deployments list with its status. If something changes, rebuild it with 1 click.
- 1Channels
- 2Product setsUsed SUVs, 60+ days
- 3Budget per setDaily, paced to the monthly goal
- 4Ad copy and previewFeed, Stories and Pin placements
- 5LocationsRadius around the dealership
- 6DeployLive in Deployments
Launch in Minutes, Make Fewer Mistakes and Update Every Dealer at Once
Agencies can't bill for the hours spent rebuilding campaigns by hand. Playbooks give most of those hours back.
Facebook Playbook launches went from about 20 minutes to about 1 when the deploy wizard shipped. Do that for 30 dealers and you get back more than 9 hours.
The campaign settings are already built and tested. The wizard also catches the usual slips: it warns before Google drops a keyword, flags budgets under the $5 minimum and won't run a Google inventory Playbook without a product set.
Upload 1 sheet and generate Playbooks for every vehicle on it. Roll the same Playbook out to every dealer, then edit or pause launches from 1 list.
Inventory ads are dynamic. Price, photos and availability come from the feed, so a sold unit's ad stops and a new arrival's ad starts with nobody touching either one.
VIN-Level Reporting That Shows Which Cars Sold
Every Playbook reports down to the vehicle. You see spend, clicks and leads for each VIN on each channel, and you see which of those cars left the lot.
- Influence Sales
- If a VIN had ad spend and clicks and then drops out of the feed, BuyerBridge counts it as a sale your ads influenced. It looks back 6 months and needs no sold report.
- Sales matchback
- Upload the dealer's sold report to match closed deals against the people who saw the ads.
- Vehicle performance
- Filter by VIN, make, model, trim or condition, chart spend per vehicle and export it to CSV.
- Client reports
- Build reports with your agency's branding in the report builder and set them to send on a schedule.
Full-Funnel Campaigns That Sell More Cars
Each Playbook is built for 1 stage. Run them together and every shopper gets the ad that fits where they are.
Reach in-market shoppers near the dealership with video ads on TikTok and image ads on Meta.
Put inventory in front of new shoppers who match the dealer's buyers on Snapchat, Pinterest and Meta.
Show shoppers the exact vehicle they viewed. BuyerBridge keeps catalog audiences built through the API and EventFlow.
Lead forms, messages and VDP traffic, then sales matchback to see which ads sold cars.
Why the whole funnel matters
A shopper who sees a car once and moves on is easy to lose. Awareness and prospecting ads introduce the car. Retargeting brings that exact car back, and lead campaigns are there when the shopper is ready to talk.
Why it costs less over time
Retargeting spends on people who already looked at the car, so fewer dollars go to strangers who were never going to buy. And with every stage launched from a Playbook, the agency stops paying its team to rebuild the same funnel each month.
Playbooks vs Building Campaigns by Hand
What changes when you launch from Playbooks instead of each platform's own ad manager.
| Area | Built by hand | BuyerBridge Playbooks |
|---|---|---|
| Setup | Rebuilt in every ad manager | 1 Playbook, 1 deploy wizard |
| Channels | 1 platform at a time | Meta, Google, TikTok, Snapchat, Pinterest |
| Inventory | Edited by hand as cars sell | Live feed, sold cars drop out |
| Which cars get spend | The platform decides | VINFlow sets and VIN caps |
| Budgets | Checked account by account | Paced across every channel |
| Rollout | Rebuilt for each new dealer | Same Playbook for every dealer |
| Reporting | Screenshots from each platform | VIN results in 1 client report |
Want to see a Playbook on a dealer like yours?
Give us 30 minutes. We'll pick a Playbook, attach a product set and walk you through the deploy wizard.
Works With the Rest of BuyerBridge
Every Playbook leans on these tools. Follow the lines to see how they connect.
Running inventory on a single channel? See Facebook AIA ads, Google VLAs or TikTok inventory ads, or the full automotive platform.
Automotive Ad Playbooks FAQ
What are automotive ad Playbooks?
They’re pre-built campaign templates for car dealers inside BuyerBridge. Each one comes with ad copy options, calls to action, creative and objectives for 1 funnel stage, from awareness to leads. You pick a Playbook, attach the dealer’s inventory and launch it on Meta, Google, TikTok, Snapchat or Pinterest from 1 deploy wizard.
Which channels do BuyerBridge Playbooks run on?
Meta (Facebook and Instagram), Google, TikTok, Snapchat and Pinterest. On Google that covers Performance Max vehicle listing ads and Search, and Model Line Playbooks launch on all 5 channels. Reddit campaigns already run in BuyerBridge, and Reddit Playbooks are on the roadmap.
How do Playbooks work with VINFlow product sets?
VINFlow product sets are saved groups of vehicles, filtered by days on lot, price, body type, make, model or exact VINs. In the deploy wizard you attach a product set to a Playbook, so the campaign only promotes those cars. You can also cap spend per VIN so a few popular units can’t take the whole budget.
Do Playbooks update when inventory changes?
Yes. Inventory Playbooks build ads from the dealer’s live vehicle feed. When a car sells, its ad stops, and new units join the product set they match. BuyerBridge connects to 90+ inventory feed providers through vehicle feed management.
Can Playbooks run motorcycle, RV, travel trailer and boat inventory ads?
Yes. Inventory Playbooks build ads from whatever is in the dealer’s feed, including motorcycles, RVs, travel trailers and boats. Connect the feed through BuyerBridge, group units into product sets and launch carousel ads that show each unit with its own photo and price.
How long does it take to launch a Playbook?
A Meta Playbook deploys in about 1 minute in BuyerBridge. Every channel uses the same deploy wizard, where you set budgets, names, ad copy and locations per product set and check live ad previews before launch.
Can I customize a Playbook for monthly OEM specials?
Yes. Use a Skeleton Playbook, which keeps every campaign setting but leaves copy and creative open, so you swap in this month’s offer. For one-off specials, the BuyerBridge Ad Builder lets you build a custom ad once and launch it to every channel.
What reporting do Playbooks include?
BuyerBridge reports on every Playbook down to the VIN. You see spend, clicks and leads per vehicle across every channel, Influence Sales for VINs that sold after ad spend and clicks, sales matchback from uploaded sold reports, and branded client reports you can schedule.
Launch Your Next Dealer Campaign From a Playbook
Book a 30-minute demo and we'll deploy a Playbook on a dealer account like yours.