With the average car purchase journey spanning 14 weeks and involving 24 research touchpoints, how can automotive marketers keep up with the demand...
Tactics, tips and ideas to help your agency scale.
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BuyerBridge 2021 Annual Recap
It's Time: 2021 Recap Just like that, 2021 has come to a close - and I think we all are probably asking the same question: “Where does the time go? …which is why as we head into 2022, it's SO important to look back on and really reflect on where the time went; who we...
What Auto Agencies Need to Know About Facebook’s New “Metaverse”
If the shocking announcement Facebook made yesterday sent your head spinning, you're not alone. If 2021 has taught us anything about the digital marketing universe, it’s that adaptability is virtually everything. From iOS updates and cookie privacy changes to...
How To Easily Build Social Media Advertising Reports (For Agencies)
Reporting on the performance of your client's social media ads is a powerful thing. Powerful enough to seriously impact your agency’s reputation, and let's not forget - churn rate! This means it’s up to your agency to paint a “pretty picture” of their ad performance,...
Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers
What Is BuyerBridge? Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers. If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help...
Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool
Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from Facebook and Instagram ad campaigns. Your clients hand you $1 with the expectation that you’re going to turn that into $2-3. Do that, and chances are they’ll reinvest...
Important Image Sizes for Your Dealer Clients’ Facebook Ads
Why Image Size Matters Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past! It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at. One of the biggest...
BuyerBridge 2020 Annual Recap
Let's Talk 2020 2020 was an unforeseeable year for us all...to say the least! Despite the extraordinary events taking place within these past 12 months, the BuyerBridge team was able to persevere, making huge strides in our technology, and big additions to our team!...
Facebook Ad Automation for Auto Agencies: The BuyerBridge Playbook Library
Building Facebook Ad Campaigns Isn't Simple We can all agree that manually building out Facebook ad campaigns takes a TON of time. After deciding on a dealership’s campaign strategy and honing in on their target audience, then designing ad creative and curating their...
BuyerBridge Budgeting Tool: Budget Your Clients’ Social Media Ads In Minutes
Budgeting Social Media Ads Isn't Easy As a business or agency who is managing multiple customers' advertising, across multiple platforms - do you dread budgeting? You're not alone. Clients come to you with an objective, a dollar amount of what they want to invest in...
13 Best Practices to Optimize on-Facebook Lead Ads for Your Auto Agency’s Dealer Clients
Optimizing on-Facebook Lead Ads for Your Dealer Clients Leads offer your agency’s dealer-clients an opportunity to discover and pursue people who have shown initial interest in their auto inventory or services that they offer. As an automotive agency, I'm sure I don’t...
BuyerBridge Ad Previews Tool: An Easy Way For Auto Agencies To Share Facebook Ad Previews
🎉 Presenting: The Ad Previews Tool BuyerBridge is eager to announce our newest platform feature: the Ad Previews Tool. The Ad Previews Tool was developed to streamline the approval process of ads for your agency! When it comes to getting your dealership client’s...
A Free Tool For Agencies: Unlock Facebook Opportunities In Any Dealer’s Market
🎉 Introducing: Free MarketAnalyzer Tool For Automotive Agencies Our new MarketAnalyzer app is a free tool developed by BuyerBridge to help your automotive agency show dealership prospects the power of Facebook by offering them key insights about their market. Before,...
Introducing BuyerBridge Onboarding 2.0: Onboarding Made Easy for Automotive Agencies
🎉 Introducing Onboarding 2.0! We are thrilled to announce the launch of our new and improved version of the BuyerBridge Onboarding system: Onboarding 2.0! Onboarding is the first and most critical step in setting a new dealership Facebook Ad account up for...
The Top 10 Advertising Tips For Auto Agencies To Offer
Ads have become a key driver in the success of any company. Without advertising, it wouldn’t be possible for your brand to reach prospective shoppers and create brand awareness. Thanks to digital tools and social media platforms, advertising your brand is more...
Here are the best tips for running the best Facebook automotive ad campaign
Running an ad campaign is required to get your business in front of those who would be interested in your wares. This is especially true for automotive dealerships who want to sell the latest cars to customers interested in their brand. Due to the massive growth over...