Social ad management is getting more competitive—and less profitable—unless your agency is ahead of the curve. Pinterest has long been known as a...
Tactics, tips and ideas to help your agency scale.
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Top 5 Ways Playbooks Automate Ad Strategies for Automotive
With the average car purchase journey spanning 14 weeks and involving 24 research touchpoints, how can automotive marketers keep up with the demand for fresh, engaging content across multiple platforms? In the fast lane of automotive digital marketing, speed isn't...
Marketing Automation Tools Launch Social Ad Campaigns Fast
If you're managing social media advertising for automotive clients, you know the chaos is real. Each dealership brings its promotions, inventory, and expectations. Add tight deadlines, limited bandwidth, and market disruptions like tariffs, and suddenly, scaling your...
5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers
The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market. However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital...
Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy
Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...
Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!
Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted...
BuyerBridge 2022 Annual Recap
A Look Back At 2022 What a year! 2022 was packed with growth, from our partners and platform to our company and company culture. Before we jump into the new year and all that lies ahead, we want to take a moment to reflect on the past year and recognize “wins,"...
Is This Car Shopper Costing You Money?
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Softening Automotive Markets Always Lead to Spray & Pray
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
What Is An Automotive Nomadic Customer?
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...
Are Car Dealerships Back To “Spray and Pray” Advertising?
Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising? It was the #1 topic at every conference, webinar, and forum: “Stop blanketing your message!”“Stop blindly throwing darts!”“Attribution is the...
6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social
1. To deploy pre-built, fully optimized social media ad campaigns Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
How To Scale Social Ads: 6-Question Ad Test For Auto Agencies
As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But I’m sure we can all admit that “moving fast” often means...
10 Must-Know Social Media Advertising Stats for Agencies In 2022
In the past, it was easy for us to identify where shoppers were spending time. (Remember the good ol’ days with 3 TV networks?) Now, we have to work harder to figure out where our clients’ audiences are. And while every audience is different, we know one thing is...
4 Best Practices for Agencies to Improve Any Dealers Snapchat Strategy
Running Snapchat Ads is an effective way to showcase any dealer's brand and inventory, YES! But it’s definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat… Snapchat provides a unique opportunity for businesses to build...
3 Reasons Why Your Dealer-Clients Need an Organic Instagram Strategy
Organic content on Instagram is an influential tool that many businesses overlook. 😕 Unlike paid ads, it can be difficult - if not downright impossible - to prove direct ROI from an organic social media strategy. But a strong organic presence on Instagram not only...