Launch Ads 10x Faster With Playbooks
Manage 50 Dealerships Like It’s 5
You don’t need a bigger team—you need a smarter system. Playbooks automate automotive marketing strategies across multiple channels. Battle-tested by real agency pros, these pre-built campaigns streamline ad launches, freeing time in your workflow and helping dealerships sell more cars.
The Fastest Way to Launch Automotive Ads
Simplify Your Workflow. Scale Your Performance.
1. Choose A Playbook
Access 250+ battle-tested campaign combinations built for every buyer journey. Choose pre-designed creative assets, including images, carousels, and videos, crafted to perform across verticals.
2. Customize Campaign
Select your geo-targeting by campaign or ad group, set your daily budget, and fine-tune the details—customize ad copy, choose the perfect call-to-action, and link directly to your preferred landing pages.
3. Launch Ads
Deploy ads across Facebook, Instagram, Messenger, TikTok, Snapchat, Pinterest (Google and Reddit coming soon). Reach every shopper across the full scope of digital advertising.
Why You’ll Love BuyerBridge Playbooks
Flexible Tools. Proven Performance. Unlimited Client Growth.
Launch Ads 10X Faster
Reduce your time to build and launch automotive campaigns by 75%. Our pre-built Playbooks are tested, formatted, and ready to deploy across multi-channel.
Scale Multi-Dealer Campaigns With Ease
Now manage 5 rooftops or 50 with the same effort. We automate campaign duplication, audience mapping, and creative updates, making it the ultimate tool for automotive marketers.
Expert Built, Proven Campaign Performance
Every Playbook is built from real-world data, taking the guesswork out and providing consistent, automotive-focused campaigns with full-funnel solutions created to drive test drives and sales.
Smarter Workflows, Bigger Growth
Stop rebuilding campaigns from scratch. We automate inventory ads (AIA), streamline creative updates, and track results in one dashboard. It’s more freedom to grow your business.
Discover The
Playbooks Library
250+ Campaigns. Unlimited Scale.
Automotive Inventory Ads (AIA) Campaigns
The Fastest Way to Launch VIN-Level Ads
Automotive Inventory Ads (AIAs) are the backbone of dealership advertising on Facebook and across the Meta network, including Instagram and Messenger. These dynamic inventory campaigns automatically promote vehicles from your live feed, showing the right car to the right buyer at the right time.
With AIA Playbooks, you can launch full-funnel, VIN-level ads in minutes with no manual catalog setup required. Each campaign is pre-built with data-driven optimization designed to achieve specific goals and audience objectives.
AIA Playbooks automatically refresh pricing, availability, and vehicle details, keeping every ad up to date across platforms.
From Cars to Campers: Dynamic Inventory Across Every Lot
Vehicle AIAs
Dynamic ads refresh daily, so shoppers always see what’s on the lot right now. Put every car, truck, and SUV in the spotlight.
Motorcycle AIAs
Capture riders’ attention with lifestyle-driven ads that make it easy to sell more powersports without more setup.
RV AIAs
Showcase big-ticket RVs and campers with campaigns that sell the dream of adventure while saving your team hours.
Travel Trailer AIAs
Turn browsers into buyers with trailer listings that promote specs, pricing, and availability without manual uploads.
Want to Save Money on Costly Vehicle Feeds?
Managing vehicle feeds doesn’t have to eat into your ad budget. BuyerBridge’s Vehicle Feed Management System simplifies and automates your inventory process—cutting costs while keeping your listings 100% accurate.
Branding Campaigns
Keep Your Brand Top-of-Mind for Every Buyer
Not every dealership has a creative team, but every dealer deserves brand visibility. Branding Playbooks are built to help dealerships showcase their OEM in a strong, possessive voice, like it’s coming straight from the dealership itself.
Buyback Campaigns
Buyback Drive Consistent Used Inventory for Dealers
Buyback are a cornerstone for dealerships, solving one of the industry’s biggest challenges: maintaining a steady flow of used vehicles. These campaigns don’t just generate leads. They fuel inventory by encouraging customers to sell or trade in their cars.
Pre-Owned (CPO) Campaigns
The Role of CPO to Attract High-Intent Buyers
CPO buyers want reliability without the new-car price tag. Deliver ads on warranty coverage, inspection standards, and unbeatable value.
EV + Hybrid Campaigns
Educate Buyers While You Generate Leads
A cornerstone for dealerships, they solve one of the industry’s biggest challenges: maintaining a steady flow of used vehicles. Fuel inventory for dealers.
OEM Model-Line Campaigns
Ford to Toyota: Ready-to-Deploy Model Ads
Model-line ads are some of the highest-intent campaigns a dealer can run because every buyer starts their search with a make and model in mind.
Seasonal Campaigns
Own Every Peak Sales Moment of the Year
Ford Truck Month, Honda Days, …these campaigns fuel some of the highest-volume sales periods of the year.
Agencies waste hours rebuilding the same campaigns every season. Miss a deadline, and you miss the sales wave. Seasonal Playbooks take the grind out of seasonal launches. Pre-built campaigns come loaded with OEM-compliant creative, ad copy, and objectives.
Spanish Campaigns
Reach the Fastest-Growing Car-Buying Audience
The U.S. Hispanic population accounts for 1 in 4 car purchases. Spending over $40 billion annually on new vehicles, they expect advertising that speaks their language and reflects their culture.
Yet, most agencies miss the mark by relying on clunky translations or ignoring Spanish ads altogether. Spanish Playbooks deliver culturally relevant campaigns fully written in Spanish by native speakers.
Service Campaigns
Turn Routine Maintenance Into Repeat Revenue
For dealerships, fixed ops keeps revenue flowing long after the sale. From seasonal tire rotations to certified repairs, Service Playbooks are designed to grab attention, fill appointment books, and keep dealers top-of-mind when customers need maintenance.
Tax Season Campaigns
Capitalize on the Annual Refund Rush
Tax refund season is one of the hottest times of the year for car sales. Nearly 1 in 3 U.S. adults use their tax refund toward a major purchase like a vehicle, making it a crucial window for dealerships. Eliminate the rush with ready-to-launch campaigns.
How Full-Funnel Campaigns Sell More Cars for Dealers
From Scroll to Sold: Launch Awareness, Retargeting, and Lead-Gen Ads That Sell More Vehicles
Full-funnel campaigns don’t just look good on a flowchart. They work harder for your budget. By combining multiple objectives in one strategy, dealers reach every buyer type: first-time shoppers, repeat customers, and everyone in between.
These campaigns make every dollar count, turning awareness ads into lead generators and retargeting into real showroom traffic. It’s not about spending more. It’s about spending smarter.
Playbooks make that strategy effortless. Each one launches a complete, pre-tested funnel so dealers can reach car buyers of every age and stage with messages that convert showroom visits, test drives, and sales.
Looking to Scale Your Automotive Marketing Operations?
From ad automation to performance reporting, BuyerBridge gives your agency the tools to scale seamlessly across multiple rooftops. Discover how Marketing Automation Tools for Automotive can help you grow smarter, not harder.
Social Media Is Driving More Car Sales Than Ever
Advertise Your Vehicle Inventory Everywhere
#1 Platform for Ad Performance
Reach over 250 million active car shoppers monthly, delivering up to 4x higher ROAS than static traffic ads. Show high-intent buyers live inventory directly in feeds.
Turn Scrolls Into Showroom Visits
Over 3.5 million auto enthusiasts engage daily, making it the perfect platform to turn vehicle discovery into leads with dynamic carousel and Reels placements.
Messenger
Conversations That Close Sales
More than 50% of car buyers prefer messaging over phone calls, and Messenger ads make it instant. When dealers engage shoppers in real-time chats, lead-to-sale rates soar.
Where Inspiration Meets Intention
Car searches on Pinterest are up 200% year-over-year. Inventory ads help dealers capture shoppers early in the journey when they’re visualizing their next vehicle and planning their next big purchase.
TikTok
Entertain, Educate, and Sell
TikTok is the new showroom for modern dealerships. Over 73% of users say the app influenced their next car purchase. Video inventory ads spark awareness, drive engagement, and convert leads.
Snapchat
Next Generation of Car Buyers
Snapchat helped drive over $1 billion in vehicle sales last year, reaching 40% of new car buyers aged 18–34. With immersive inventory ads and mobile-first engagement, it’s where younger buyers start shopping.
Scale Faster With 200+ Automotive Integrations
Whether it’s pulling feeds, tracking leads, or syncing your CRM, BuyerBridge connects it all. Our automotive software integrations automate the back end—so agencies and dealerships can focus on selling more cars, not managing more systems.
Real Results. Real BuyerBridge Feedback.
Trusted by growth-focused teams managing everything from boutique brands to national automotive dealership groups.