Vehicle Feed Management Software for Automotive Agencies
Connect each dealer's inventory feed once. BuyerBridge formats it for every ad channel and syncs it daily.
Meta, Google, TikTok, Snapchat and Pinterest each want vehicle data a different way. One feed, mapped and checked for each channel, keeps inventory ads running across every rooftop you manage.
SOURCES
BUYERBRIDGE
CHANNEL CATALOGS
Animation. Made-up dealer inventory.
What Is Vehicle Feed Management Software?
Vehicle feed management software takes a dealer's inventory data and turns it into catalogs each ad platform accepts. It maps the fields, fixes the formats and keeps the catalog in step with what's on the lot.
BuyerBridge does this inside the same platform where you launch and report on the ads. The feed you connect at onboarding powers inventory ads on every channel, so there's no separate feed tool to manage per dealer.
Plug in the dealer's feed provider, or crawl the site for used inventory.
Fields mapped to what Meta, Google, TikTok, Snapchat and Pinterest require.
Sold vehicles drop out. New arrivals show up in the ads.
The same setup for every dealer you add.
See Every Vehicle on the Lot Before It Goes Into an Ad
The inventory dashboard shows VIN-level data for each rooftop. Filter by days on lot, price, condition, make or trim and you'll know which vehicles to push.
- New arrivals that need awareness
- Aging units that need to move
- Inventory counts by new and used for each dealer
How Do You Launch Inventory Ads From a Vehicle Feed?
4 steps, done once per dealer.
Which Inventory Feed Providers Does BuyerBridge Support?
More than 90 named feed providers, from website platforms to inventory tools. If a dealer uses one that isn't on the list, BuyerBridge adds it on request, on average within 10 business days.
No feed provider? BuyerBridge can crawl the dealer's website and build a feed for used inventory from the vehicle pages: VIN, year, make, model, trim, price, photos and mileage.
How Does BuyerBridge Format a Vehicle Feed for Each Channel?
Every platform has its own catalog rules. Small mistakes mean disapprovals and ads that stop serving, so each feed gets mapped and checked per channel.
Meta
Year, make, model and trim mapped for Automotive Inventory Ads on Facebook and Instagram.
Google
Exact price, VIN and vehicle details for vehicle listing ads through Performance Max.
TikTok
Catalog mapping that fits TikTok's video-first, vertical placements.
Snapchat
Mobile-first image ratios and titles sized for Snapchat's catalog ads.
Pinterest
Quality photos and rich descriptions for shoppers still in early research.
Price maps to the online price by default. You can point it at a different feed column, like MSRP, when a dealer needs it.
How Often Does the Inventory Feed Sync?
Every day. Prices, photos and availability refresh across every channel, so dealers don't pay to advertise a vehicle that's already gone.
- Sold vehicles drop out of every catalog
- New arrivals become eligible for ads
- When a vehicle with ad spend and clicks leaves the feed, it counts as an influenced sale in reporting
What Happens After the Vehicle Feed Is Live?
The feed powers inventory Playbooks: ready-made campaigns that pull vehicle photos, prices and VDP links straight from the catalog. Deploy one to every channel a dealer runs, then repeat it for the next rooftop.
- Meta Automotive Inventory Ads and Google vehicle listing ads from the same feed
- Group vehicles into product sets, like aged units or trucks
- Add rooftops without adding manual setup
How Do You Retarget Shoppers With Feed-Based Ads?
A feed tells the platforms what's on the lot. EventFlow tells them who looked at it. The tracking script on the dealer's site sends vehicle page views and website leads to every connected channel, so inventory ads can bring back the vehicle a shopper viewed.
Vehicles, prices and photos, synced daily.
Vehicle views down to the VIN, plus website leads.
On Meta, shoppers see the exact vehicle they viewed.
Sold units drop out before they're shown again.
"The tools BuyerBridge provides, especially the way they help with inventory feeds and campaign automation, are really impressive and make scaling so much easier."Ben H., Helium SEO
Managing Vehicle Feeds by Hand vs in BuyerBridge
Feed work grows with every rooftop and every channel. Here's where the hours go.
Vehicle Feed Management FAQ
What is vehicle feed management software?
Vehicle feed management software turns a dealer’s inventory data into catalogs that each ad platform accepts. It maps the fields, fixes formats and keeps the catalog in step with the lot. BuyerBridge does this inside the same platform agencies use to launch and report on inventory ads.
Which inventory feed providers does BuyerBridge work with?
More than 90 named feed providers. The full list is in the BuyerBridge Help Center. If a dealer uses a provider that isn’t listed, BuyerBridge adds it on request, on average within 10 business days.
What if a dealer doesn't have a feed provider?
BuyerBridge can crawl the dealer’s website and build a feed for used inventory from the vehicle pages, including VIN, year, make, model, trim, price, photos and mileage.
How often does the vehicle feed sync?
Every day. Prices, photos and availability update across every connected channel, and sold vehicles drop out of the catalogs.
Which price does the feed use in ads?
The online price by default. You can map price to a different feed column, like MSRP, when a dealer needs it.
Which ad channels can use the vehicle feed?
Meta Automotive Inventory Ads on Facebook and Instagram, Google vehicle listing ads through Performance Max, and inventory catalogs on TikTok, Snapchat and Pinterest.
Can several rooftops share one inventory feed?
Yes. Shared inventory across rooftops needs to be set up with the dealer’s feed provider so each rooftop’s catalog shows the right vehicles.
What happens to ads when a vehicle sells?
The vehicle drops out of the feed at the next daily sync and stops showing in ads. If it had ad spend and clicks behind it, BuyerBridge counts it as an influenced sale in reporting.
How is BuyerBridge priced?
A flat platform fee each month, plus per-channel and per-dealer fees. Pricing doesn’t scale with ad spend. Book a demo for a quote that fits your rooftop count.
Connect One Feed, Run Every Channel
Book a 30-minute demo and we'll connect a dealer feed and show the catalogs it builds, live.