Snapchat

Dynamic vehicle inventory ads that employ built-in data for advanced targeting.

Snapchat
Want to give your clients’ inventory more traffic than ever before? Use Snapchat Automotive Inventory Ads to dynamically display multiple vehicles from your dealer client’s auto catalog in a single ad on Snapchat! Narrow your prospecting audience down to specific in-market shopper segments like  Re-engagement and Pixel Custom Audiences, plus leverage Datalogix and Edmunds data.

Key Market Insights

Entice the right buyer at the right time using Snapchat Inventory Ads that include creative and messaging fully optimized for Snapchat’s platform.

Effortless Engagement

“Swipe Up” calls to action provide a roadmap for seamless engagement. Users can easily call/text dealers, or view VDPs on their website!

  • 82% of Snapchatters are over 18YO and 51% are over 25YO!
     
  • 1 in every 3 new car registrations is made up of Millennials and Gen Z.
     
  • 28% of users reveal they are in-market for a vehicle in the next 12 months.
  • Users spend an average of 30 minutes on Snapchat every day.

  • Data reveals that 40% of Snapchat users do not use alternative social platforms on any given day.

Quickly Deploy Snapchat Ad Campaigns

Add Snapchat Inventory Ads to your dealer clients’ ad strategy & go to market with ready-to-deploy, fully optimized ad campaigns that turn their new/used inventory into ads based on user engagement on the app + your website.

  • Dealer specific campaign strategy 
  • Engaging ad creative
  • Captivating ad copy
  • Precise audience targeting

 

Turn Inventory Into Snapchat Product Catalogs

Track User Activity With Intelligent Automation

BuyerBridge EventFlow is a lead tracking feature that integrates with Snapchat’s Pixel to track website shoppers and their behavior. From phone clicks and form submissions to scroll distance and carousel interactions. 

  • Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to Snapchat for retargeting + to optimize for the algorithm of the platform.
  • Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on Snapchat more customized + powerful!
  • Identifies search events/commonalities to send Snapchat categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.

  • Gather key auto shopper insights that enable retargeting on Snapchat + cross-channel retargeting to maximize your dealer client’s reach.

Check out all of our other social channel offerings:

FACEBOOK ADS

FACEBOOK MARKETPLACE

SNAPCHAT

TIKTOK

PINTEREST

MICROSOFT

OMNI–CHANNEL

Be present on multiple channels to reach the right user, with the right message, at the right time, where they are spending time! Remove limitations and unlock more opportunities for ad personalization that drives conversion + take advantage of cross-channel micro-targeting.

Done-For-You Dynamic Reporting

Understand the full picture of your dealer clients’ ad performance on Snapchat with our real-time dynamic reporting. Gain access to critical data from our Snapchat Dashboard that makes it easy for your agency to prove Snapchat ROI to your clients!

Turn Inventory Into Snapchat Product Catalogs

Dive deep into the results of your dealer clients’ ads on Snapchat & explore metrics ranging from Impressions to Cost Per Sign Up.

Aggregate Report

Compare your dealer clients’ Snapchat overall stats with other active platforms to better understand their cross-channel ad performance.

Aggregate Report Overall Stats

Access full-funnel stats on your dealer clients’ Snapchat inventory ads to quickly establish the performance of their ads on Snapchat.

Custom PDF Report Builder

Build custom PDF reports for your dealer clients’ ad performance on Snapchat. Decide which metrics, how to show them + more!

Try BuyerBridge today!