Deliver ads to in-market auto shoppers on the most popular touchpoint in the auto buyer journey.
Increase profitability for dealers with Facebook Ads that drive their audience through the auto buyer journey “finish line.” Differentiate your dealer client’s brand through Reach & Brand Awareness campaigns, turn their new/used inventory into Facebook Automotive Inventory ads,
+ run ad campaigns to generate leads and create customers for life.
- 80% of surveyed US car buyers use Facebook for auto research.
- 31% of 18–34-year-olds in the US who use social media to decide what product to buy say that ads in their Instagram or Facebook feeds help them make a decision.
- 80% of surveyed US auto consumers say that it’s important for buying a car to be as easy and convenient as possible.
- The average user scrolls through about 300 feet (the equivalent of the Statue of Liberty) of mobile content on Facebook and Instagram…daily!
Automatically Deploy Facebook & Instagram Ad Campaigns
Go to market with ready-to-deploy, fully optimized Facebook ad campaigns. Run a variety of ad campaigns on Facebook to achieve maximum reach and return for your dealer clients. Reach in-market auto shoppers at every stage of the auto buyer journey: turn prospects into buyers, and buyers into customers for life; all with just one click.
Track User Activity With Intelligent Automation
BuyerBridge EventFlow is a lead tracking feature that integrates with Facebook’s Pixel to track website shoppers and their behavior. From phone clicks and form submissions to scroll distance and carousel interactions.
- Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to Facebook for retargeting + to optimize for the algorithm of the platform.
- Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on Facebook more customized + powerful!
- Identifies search events/commonalities to send Facebook categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.
- Gather key auto shopper insights that enable retargeting on Facebook + cross-channel retargeting to maximize your dealer client’s reach.
Check out all of our other social channel offerings:
Be present on multiple channels to reach the right user, with the right message, at the right time, where they are spending time! Remove limitations and unlock more opportunities for ad personalization that drives conversion + take advantage of cross-channel micro-targeting.