Facebook Ads

Deliver ads to in-market auto shoppers on the most popular touchpoint in the auto buyer journey.

Facebook Ads

Increase profitability for dealers with Facebook Ads that drive their audience through the auto buyer journey “finish line.” Differentiate your dealer client’s brand through Reach & Brand Awareness campaigns, turn their new/used inventory into Facebook Automotive Inventory ads,
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run ad campaigns to generate leads and create customers for life.

Convenient Conversions

Make it effortless for in-market auto shoppers to discover & purchase your dealer clients’ inventory by dynamically displaying VIN- specific vehicles.

Smarter Targeting

Target in-market auto shoppers who have expressed interest in your dealer clients’ inventory with Facebook’s proprietary broad audience targeting.

  • 80% of surveyed US car buyers use Facebook for auto research.

     

  • 31% of 18–34-year-olds in the US who use social media to decide what product to buy say that ads in their Instagram or Facebook feeds help them make a decision.
  • 80% of surveyed US auto consumers say that it’s important for buying a car to be as easy and convenient as possible.

  • The average user scrolls through about 300 feet (the equivalent of the Statue of Liberty) of mobile content on Facebook and Instagram…daily!

Automatically Deploy Facebook & Instagram Ad Campaigns

Go to market with ready-to-deploy, fully optimized Facebook ad campaigns. Run a variety of ad campaigns on Facebook to achieve maximum reach and return for your dealer clients. Reach in-market auto shoppers at every stage of the auto buyer journey: turn prospects into buyers, and buyers into customers for life; all with just one click.

Facebook Automotive Inventory Ads

*Ready-To-Deploy Playbooks

Turn your dealer clients’ inventory feed into Facebook Automotive Inventory Ads (AIA) based on a dealer’s inventory type and campaign objective! Keep shoppers On-Facebook, send shoppers to a VDP on a dealership’s website, and drive more leads ASAP using our AIA Playbooks.

  • AIA ON-FACEBOOK (New, Used, & All Inventory)
  • AIA OFF-FACEBOOK (New, Used, All Inventory, Body Styles + more)
  • AIA LEAD GEN PROSPECTING
  • AIA LEAD GEN RETARGETING

Model Line Playbooks

Use your dealer client’s top new model lines (2021 & 2022) for ad campaigns that deliver the most relevant and captivating ad content to in-market auto shoppers. With this Playbook, your agency will help dealers quickly turnover new units and make room for more inventory! 

*Ready-To-Deploy Playbooks

OEM Specific Campaigns

*Ready-To-Deploy Playbooks

Showcase your dealer’s OEM-specific brand and boost your dealer’s fixed-ops revenue with OEM-specific content that sets them apart from their competitors. Reach local in-market shoppers and vehicle owners with Branding & Service ads unique to their brand.

  • OEM Branding (Honda, Nissan, Chrysler + more)
  • OEM Service (Ford, Toyota, Chevy + more)

Generic Campaigns

Looking to increase outcomes for dealers…or maybe even for your own agency? We offer Playbooks that provide additional solutions for objectives that range from helping dealerships replenish used vehicle inventory on their lot to increasing your agency’s sales opportunities.

  • 2021 Buyback
  • 2021 Service 
  • At-Home Service
  • Your Agency

*Ready-To-Deploy Playbooks

Turn Inventory Into Facebook Product Catalogs

Track User Activity With Intelligent Automation

BuyerBridge EventFlow is a lead tracking feature that integrates with Facebook’s Pixel to track website shoppers and their behavior. From phone clicks and form submissions to scroll distance and carousel interactions. 

  • Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to Facebook for retargeting + to optimize for the algorithm of the platform.

 

  • Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on Facebook more customized + powerful!
  • Identifies search events/commonalities to send Facebook categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.

  • Gather key auto shopper insights that enable retargeting on Facebook + cross-channel retargeting to maximize your dealer client’s reach.

Check out all of our other social channel offerings:

FACEBOOK ADS

FACEBOOK MARKETPLACE

SNAPCHAT

TIKTOK

PINTEREST

MICROSOFT

OMNI–CHANNEL

Be present on multiple channels to reach the right user, with the right message, at the right time, where they are spending time! Remove limitations and unlock more opportunities for ad personalization that drives conversion + take advantage of cross-channel micro-targeting.

Done-For-You Dynamic Reporting

Understand the full picture of your dealer clients’ ad performance on Facebook with our real-time dynamic reporting. Gain access to critical data from our Facebook Dashboard that makes it easy for your agency to prove Facebook ROI to your clients!

Turn Inventory Into Facebook Product Catalogs

Dive deep into the results of your dealer clients’ ads on Facebook & explore metrics ranging from Impressions to Cost Per Sign Up.

Aggregate Report

Compare your dealer clients’ Facebook overall stats with other active platforms to better understand their cross-channel ad performance.

Aggregate Report Overall Stats

Access full-funnel stats on your dealer clients’ Facebook inventory ads to quickly establish the performance of their ads on Facebook.

Custom PDF ReportBuilder

Build custom PDF reports for your dealer clients’ ad performance on Facebook. Decide which metrics, how to show them + more!

Try BuyerBridge today!