Social ad management is getting more competitive—and less profitable—unless your agency is ahead of the curve. Pinterest has long been known as a haven for inspiration (weddings, recipes, DIY projects), but it's quietly becoming one of the most strategic platforms...
With the average car purchase journey spanning 14 weeks and involving 24 research touchpoints, how can automotive marketers keep up with the demand for fresh, engaging content across multiple platforms? In the fast lane of automotive digital marketing, speed isn't...
If you're managing social media advertising for automotive clients, you know the chaos is real. Each dealership brings its promotions, inventory, and expectations. Add tight deadlines, limited bandwidth, and market disruptions like tariffs, and suddenly, scaling your...
The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market. However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital...
Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...
Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted...
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...
Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising? It was the #1 topic at every conference, webinar, and forum: “Stop blanketing your message!”“Stop blindly throwing darts!”“Attribution is the...
1. To deploy pre-built, fully optimized social media ad campaigns Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But I’m sure we can all admit that “moving fast” often means...