DealerLink by db&m Media is a turn-key lead generation technology platform that takes the guesswork out of marketing vin-specific vehicles online. As a full-service marketing agency based in Costa Mesa, Ca., DealerLink was created out of a need to generate more qualified leads that in turn would help sell more vehicles for our auto dealers.
These dealers were using the standard lead-gen platforms that all of their competitors were using (AutoTrader, Cars.com, etc.), and they were finding that their cost-per-leads were increasing while the quality of leads were decreasing over time on those platforms. Our DealerLink platform offers a vin-specific marketing opportunity specifically for the dealership’s social media channels.
It helps dealers connect the dots between their real-time vin-specific inventory and in-market shoppers on social media using Facebook’s new Auto Inventory Ads and On-Facebook VDPs which provide a better shopping experience for consumers. It also takes the guesswork out of identifying which ads drove vehicle sales since DealerLink connects directly to a dealer’s CRM and allows them to upload sold lists to match-back sales in a specific timeframe.