White Label Marketing Software for Agencies
Your brand on the dashboard, the client reports and the prospecting tool. BuyerBridge stays behind the scenes.
Your clients hired your agency. When they log in or open a report, they should see your logo. Run paid ads on Meta, Google, TikTok, Snapchat, Pinterest and Reddit from a platform that carries your name.
What Is White Label Marketing Software?
White label marketing software is a platform an agency runs under its own brand. The agency's logo and colors replace the software company's, so clients see the agency as the source of the tools, the dashboards and the reports.
BuyerBridge is white label marketing software for paid ads. On the Plus and Elite plans, you can brand the platform dashboard, client reports and the MarketAnalyzer prospecting tool as your agency. Even the authenticator app your users sign in with shows your agency's name.
Why Do Agencies Use White Label Marketing Platforms?
Clients judge your agency by what they can see. If every report has another company's logo on it, the obvious next question is why they need you.
A white label marketing platform keeps the client relationship with you. It also saves you from building your own software to look established, which most agencies can't justify for a reporting screen.
- The client sees your agency's work, under your agency's name
- You sell a full platform without hiring developers
What Do White-Label Client Reports Include?
The Report Builder works like a drag-and-drop page editor. Set your colors, backgrounds and logo once, add widgets for each metric, and every client's report fills in from the ad accounts you already manage in BuyerBridge.
Templates are channel-aware. A client running Meta and Google gets those pages, and a client on all 6 channels gets every page, from the same template.
- Your logo, colors and backgrounds, set once
- Billboards, funnels, charts, tables and ad previews
- AI callouts written from each client's numbers
- Scheduled sends, PDF export and a full-screen present mode
What Can Your Team Do Inside a White-Labeled BuyerBridge?
Your brand goes on top. Underneath, your team runs every client from the same dashboard.
Launch campaigns
Build an ad once and deploy it to each channel the client runs, with a live preview for every placement.
Pace budgets
Every client's monthly goal and spend to date on 1 page, with auto-pacing and a 20% daily change cap.
Watch alerts
Color-coded alerts for pixel errors, budget issues and missing inventory data, with a 1-click support ticket.
Share previews
Preview links for client approval that don't expire and need no platform access.
Give client logins
Client users see only the accounts assigned to them. There's no per-seat fee.
Pitch prospects
Run a branded MarketAnalyzer report on a prospect's market before the first meeting.
How Does a White-Label Prospecting Tool Help You Win Clients?
MarketAnalyzer builds a market opportunity report for any dealer or area. It shows audience size per channel, suggested monthly ad spend and estimated results, so you can answer how much to spend before the pitch starts.
With white label turned on, the report carries your agency's brand. The prospect sees your research, under your name.
- Market size by radius
- Audience size and suggested spend per channel
- Inventory and competitor overview
- Example ads for each channel
The audience around the prospect's location.
A starting budget for each channel.
Your logo on the report you hand over.
Launch the new client from the same dashboard.
How Does White Label Marketing Software Compare to Building Your Own?
Some agencies try to build branded tools in-house. Here's how that compares.
Which BuyerBridge Plans Include White Label?
White label is part of the Plus and Elite plans. Both include a dedicated Partner Experience Manager, monthly strategy calls and branded client reports.
The Core plan runs the same campaign management, budget pacing and alerts without your branding. Pricing is a flat monthly platform fee plus fees per channel and per account, with no per-seat charges.
Branded dashboard, reports and MarketAnalyzer.
Everything in Plus, plus ad strategy help and sales matchbacks.
Cross-channel pacing for every account.
Add every user you need.
White Label Marketing Software FAQ
What is white label marketing software?
White label marketing software is a platform an agency runs under its own brand. The agency’s logo and colors replace the software company’s on the dashboard and the client reports. BuyerBridge is white label marketing software for paid ads across Meta, Google, TikTok, Snapchat, Pinterest and Reddit.
What can I white-label in BuyerBridge?
On the Plus and Elite plans you can brand the platform dashboard, client reports and the MarketAnalyzer prospecting tool with your agency’s name and look. The authenticator app your users sign in with also shows your agency’s name instead of BuyerBridge.
Which plans include white label?
White label is included on the Plus and Elite plans. The Core plan has the same campaign management, Budgeting Tool and alerts, without agency branding. Every plan has no per-seat fees.
Can my clients log in to the white-labeled dashboard?
Yes. You can add client users, and each one sees only the accounts assigned to them. There’s no per-seat charge for client logins or for your own team.
What is a white-label client report?
A white-label client report carries your agency’s branding instead of the software company’s. In the BuyerBridge Report Builder you set the colors, backgrounds and logo, then the report fills in from the client’s ad accounts across every channel they run. Reports can send on a schedule or export as a PDF.
Is BuyerBridge a white label agency or a white label platform?
BuyerBridge is a platform. Your team runs the campaigns in it under your brand. If you want ad strategy help on top of the software, the Elite plan adds hands-on strategy from the BuyerBridge team, plus sales matchbacks.
Does white label work for agencies outside automotive?
Yes. Campaign management, budget pacing, alerts and branded reporting work for any agency running paid ads for many clients. Playbooks are automotive-only. BuyerBridge can also run catalog ads from most feeds it can map, like rental listings or boats.
Does BuyerBridge include organic social or email marketing?
No. BuyerBridge is a paid ads platform. It doesn’t post organic content, send email or manage Google Business Profile listings, so those stay in the tools you already use.
Is there a white label reporting tool for paid ads?
Yes. The BuyerBridge white label reporting tool puts your agency’s brand on omnichannel client reports covering Meta, Google, TikTok, Snapchat, Pinterest and Reddit. You can export a report as a PDF in minutes or schedule it to send on its own. White label is available on the Plus and Elite plans.
Put Your Agency's Name on Every Screen
Book a 30-minute demo and we'll show you the dashboard and a client report with your branding.