Why Agencies Lose Dealers, in Four Numbers
of brands that fired an agency said it didn't understand their business. Only 3% of agencies saw it coming.
of brands that fired an agency blamed delivery. Another 61% blamed value.
more profit from a 5% lift in client retention, per Bain's Frederick Reichheld.
days on the lot is when most dealers start calling a used unit aged.
What Is Automotive Market Intelligence?
Automotive market intelligence is a side-by-side look at one dealer's lot and every other lot nearby.
Same model, same trim. Who's cheaper, whose cars sell quicker, and what shoppers in that town are buying right now.
Market Intelligence brings that view into BuyerBridge, right next to the dealer's Meta and Google ads.
What Does Market Data Change for Your Agency?
Ad reports show what a campaign did. A dealer who's thinking about leaving wants to know why the lot didn't move.
Catch Churn Early
Show whether the market slowed or the lot did.
Keep the Retainer
Give every monthly report a reason to exist.
Win the Pitch
Walk in with the prospect's aging units on screen.
Stop Wasted Spend
Pull ad dollars off cars the market isn't buying.
Watch Market Intelligence Work
Thirty seconds inside the app, from the first dashboard to a live product set.
What Makes Market Intelligence Different?
Most market data tools sell a report to the dealer. Market Intelligence is built for the agency running the dealer's ads.
Competitors Saved Per Dealer
Set a dealer's competitor list once. Overview, Pricing and Problem Movers all compare against it, so nobody re-enters rivals before a call.
Inside the Ad Platform You Use
Market data sits next to the dealer's Meta and Google campaigns, budgets and reports. There's no separate tool to log into or export from.
From Finding to Live Campaign
Demand & Ad Fit recommends a product set with a budget. Create & Deploy builds it in BuyerBridge, from the same screen.
Is the Dealer's Ad Spend Aimed at What Sells Locally?
Most dealers spend the most on what they have the most of. Demand & Ad Fit shows whether shoppers in that town actually want it.
See Where the Budget Goes
Each vehicle type lands on one chart: its share of spend against local demand.
Here, trucks get more Meta budget than local shoppers support. SUVs are in demand and underfunded.
Illustration based on the Demand & Ad Fit chart in Market Intelligence.
Launch the Fix in One Click
Market Intelligence builds an SUV product set and suggests a monthly budget. It holds back 27 overpriced, aging units until their price comes down.
Click Create & Deploy and BuyerBridge builds the set.
SUVs are in steady local demand, but take only 39% of your Facebook spend. 25 units are priced at or under market and moving, a strong set to lean into. Held back 27 overpriced, aging units. Reduce price first.
A slice of your $13,000/mo Meta budget, reallocated
Or add $1,146/mo on top of your current spend to bring this segment on target. Nothing else has to move.
Already counts the $3,356 you've spent on these exact vehicles in the last 30 days.
Which Vehicles Are Sitting Past Market Pace?
Problem Movers lists every model turning slower than the market and tells you why: overstocked and aging, slow mover, or priced above competitors.
The aging table goes unit by unit. Send it to the dealer and you've already got next month's campaign.
Where Is the Dealer Priced Above the Market?
Pricing Gaps compares each car with live listings of the same year, make, model and trim. When a unit sits well above that benchmark, Market Intelligence suggests a dollar amount to cut.
Look up any model's market price before the dealer asks, or compare pricing by body style, condition and price tier.
| Vehicle | Your price | Benchmark | Δ | Recommendation |
|---|---|---|---|---|
| 2026 Ford Bronco 4-Door Raptor | $119,707 | $86,015 | +39.2% | Reduce $33,692 |
| 2026 Ford F-150 Lariat | $96,707 | $69,819 | +38.5% | Reduce $26,888 |
| 2026 Ford F-150 Raptor | $119,707 | $86,613 | +38.2% | Reduce $33,094 |
| 2026 Ford Mustang Dark Horse | $108,707 | $78,993 | +37.6% | Reduce $29,714 |
| 2023 Jeep Wrangler 4-Door Rubicon | $48,000 | $35,158 | +36.5% | Reduce $12,842 |
Every time I use it on a call, the client asks how they can get access to this.
Account manager at a dealer-focused agency
| Dealer | Avg price | Δ vs you | Avg DOL |
|---|---|---|---|
| Your Dealer | $52,183 | – | 98 |
| Dealer Name 1 | $42,353 | -18.8% | 25 |
| Dealer Name 2 | $42,394 | -18.8% | 40 |
| Dealer Name 3 | $44,294 | -15.1% | 69 |
Who Is the Dealer Really Competing With?
Save a competitor list once per dealer and every view uses it. Each rival's price and days on lot sit next to your dealer's numbers.
You vs Market goes a level deeper, comparing inventory and sales pace by make, model or trim, including brands the dealer doesn't sell.
Or compare against the DMA, the whole state or national.
5 Ways Agencies Use Market Intelligence
Explain a Slow Month
Show the dealer whether the market slowed down or their lot did, before they start shopping for a new agency.
You vs MarketFill the Monthly Report
Pick up to three Focus Vehicles. Each one gets its own page in the dealer's BuyerBridge report.
Focus VehiclesBack Up Price Talks
Bring trim-level benchmarks and a suggested cut for each overpriced unit to the call.
PricingMove Budget to What Sells
Pull Meta spend off overstocked models and put it behind vehicles local shoppers want.
Demand & Ad FitResell It to Your Dealers
Add Market Intelligence to your dealer packages at a price you set. Dealers can get their own login.
Agency resaleHow Is This Different From a Standalone Market Data Tool?
| Standalone market data tool | Market Intelligence in BuyerBridge | |
|---|---|---|
| Competitor list | Rebuilt every session | Saved once per dealer, used in every view |
| Where it lives | Another login | Beside the dealer's ads, budgets and reports |
| Ad spend | Not connected | Spend vs. local demand for Meta and Google |
| Taking action | Export it, build campaigns somewhere else | Create & Deploy a suggested product set |
| Dealer reports | Screenshots pasted into decks | Focus vehicle pages inside BuyerBridge reports |
Related BuyerBridge Tools
Vehicle Feed Management
The inventory feeds behind every product set you deploy.
Explore feed managementOmnichannel Advertising
Run the same dealer inventory across every channel BuyerBridge supports.
Explore omnichannelMarket Intelligence FAQ
Where does the data come from?
Market Intelligence tracks cars listed publicly on dealership websites in each market. It’s listing data, not CRM sales data, so use it to read trends, gaps and price position rather than to quote a dealer’s exact unit sales.
What is market days supply?
Market days supply is how many days the cars for sale in a market would last at the current sales pace. Market Intelligence shows a dealer’s days on lot next to the local average, so you can see which models are moving slower than the market.
What markets can I compare a dealer against?
Six: the dealer’s saved competitor list, specific competitors, their DMA (local TV market), dealers within 25 miles, the whole state, or the national market.
Does Market Intelligence replace a dealer's inventory pricing tool?
No. Dealer-side inventory pricing tools start with the dealer’s own lot. Market Intelligence starts with the whole local market and ties it to the dealer’s advertising, so it sits alongside what they already use.
How is Market Intelligence priced?
It’s a per-dealer add-on to your BuyerBridge platform fee, the same on every partner tier. Agencies can resell it to their dealers at whatever price they set.
Can my dealers log in?
Yes. You can give a dealer their own login, or keep it agency side and share what you find in their BuyerBridge report.