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3 Reasons Why Your Dealer-Clients Need an Organic Instagram Strategy

3 Reasons Why Your Dealer-Clients Need an Organic Instagram Strategy

by | Feb 24, 2022 | Advertising, Agency, Instagram, Marketing

Organic content on Instagram is an influential tool that many businesses overlook. 😕

Unlike paid ads, it can be difficult – if not downright impossible – to prove direct ROI from an organic social media strategy.

But a strong organic presence on Instagram not only strengthens your client’s brand and increases awareness
it can actually improve the results of any dealer’s ads!

Let’s dive into the 3 reasons why your dealer-clients NEED an organic Instagram strategy:

1. Organic Content Increases the Success of Paid Ads

More times than not, businesses create ads based on assumptions. 👎

But what if you could produce content for your client’s ads that have been tested by their own audience, and PROVEN to work – for free?

You can: Simply post the content you and your client want to advertise organically first! ✅

Steal our 7 ideas for any dealer’s Instagram organic content here!

After 30 days, measure and see what content received the most Likes, Comments, and Views from Instagram’s built-in “Insights” feature.

Did your client’s audience engage more with short or long-form copy? What types of content caught their eye, kept their attention, and swayed them to double-tap? 

Once you identify your client’s top-performing content, THEN it’s time to leverage it and turn that content into an ad – now watch the results pour in! 📈

This strategy gives you the unique opportunity to test out various types of content – without draining your client’s budget. 

And using your client’s organic content on Instagram to guide their paid strategy (AKA the ads they’re backing with $$$), is an easy way to maximize results on Instagram.

2. It Builds Your Dealer-Client’s Brand

Did you know? According to Animoto, 58% of people say they visit a brand’s social pages before visiting their website. And that’s an 81% increase from 2020. 


Image Source: https://animoto.com/blog/video-marketing/paid-vs-organic-social

Click here to find out everything you need to know to help your dealer-clients optimize their Instagram profiles organically!

We’re all humans, and when we see an ad for a product or service that resonates with us, it’s only natural to be curious:

“What is this product/service?” “Who is the brand behind this ad?” “Does this brand align with my own personal brand?”🧐

These are all thoughts that happen organically 😉 and impact how users take action after seeing an ad. 

And all it takes is a simple click on the business’ Instagram profile to find out. 

Your business could be doing a great job at running ads for a dealership, reaching the right people at the right time with the right offer


But if your dealer-client’s brand isn’t accurately represented on their social media profile – it could actually make or break the success of their ads (which hurts you both)! đŸš«

Plus, organic posts are a great opportunity to showcase the people behind a business, their company values, and their passions as a brand.

This makes focusing on an organic strategy on Instagram helps dealerships spend time on their culture and team!

3. More Content = More Opportunities for Conversion

It would be unreasonable to think that one post has the power to sell a user on a product or service.

Especially when it comes to auto shoppers, who spend an average of 14:53 hours in the car buyer journey (from awareness to purchase), and who are usually making the 2nd largest investment in their lives.  🚙

Image Source: https://b2b.autotrader.com/app/uploads/2020-Car-Buyer-Journey-Study.pdf

Users need multiple ways to experience the value that any dealer will provide them before deciding to pull the trigger and choose your client’s dealership over their competitors.

This is exactly why the best way to turn a user into a customer is through multiple touch-points that build trust. 

And with trending hashtags, video reels, Instagram Live, and Stories, Instagram provides multiple avenues to reach shoppers in different ways.

The more content that your dealership-clients produce and post on Instagram, the more opportunities they have to reach a more qualified audience


This means that they’ll have more opportunities to drive conversions – to make more sales and more $$$. 💰

The Value of a Strong Organic Instagram Strategy

Instagram’s platform offers so many opportunities for organic growth that are more times than not, ignored.

But now you know the 4 most important reasons why your dealer-clients need an organic Instagram strategy, and how it can actually help you both maximize success with Instagram. 

All it takes is a little bit of time and effort to get the ball rolling, and there’s no time like the present. 🏁

Start encouraging your dealers to optimize their organic strategy on Instagram, and make sure they’re aware of the opportunities they’re missing without doing so. 

Ready to find out how to help dealers optimize their organic strategy on Instagram ASAP?

Access our “Instagram Organic Guide: For Your Auto Agency’s Dealer- Clients” to discover best practices + get all of the tips and tricks they need to know!

GET THE GUIDE
BuyerBridge 2021 Annual Recap

BuyerBridge 2021 Annual Recap

by | Dec 27, 2021 | Company

It’s Time: 2021 Recap

Just like that, 2021 has come to a close – and I think we all are probably asking the same question: “Where does the time go?


which is why as we head into 2022, it’s SO important to look back on and really reflect on where the time went; who we spent it with, what we spent it on, and remind ourselves of all that we’ve accomplished in such a short period.

January

February

  • One of our long-time team members, Miranda, welcomed a baby girl into the world!!! đŸ‘¶Â 
  • Rachel got Facebook Blueprint Certified!
  • We officially replaced all instances of the Dealer Dashboard with the new and improved dashboard, bringing results to the BuyerBridge platform homepage.
  • We welcomed Sandra, Facebook Specialist, and Craig, Project Manager, to the team. As of February 28th, we earned the milestone of having our employees #WorkingFromWherever in 15 states! đŸ—ș
  • We published a new blog on using the Offline Event Uploader Tool to prove Facebook ROI!
  • The Ad Ops team churned out tons of new playbooks, including campaigns for Honda Zero Percent Event, Ford Truck Month, Nissan Service, and Toyota Certified Pre-Owned. 

March

  • We launched our On-Demand Demo campaign that took users behind-the-scenes of BuyerBridge in an exciting video – shout out to our UI/UX Designer, Nathan, and Marketer, Lauren, who teamed up to make this đŸ”„video. 
  • Phil, Head of Ad Operations, joined the ranks!
  • Wow – March was a month full of employee certifications ✅:  Kristen &  Sarah became Facebook Blueprint Certified, and Sandra & Chris received their Customer Value Optimization badge! 
  • To be more in line with Facebook’s Best Practice guidelines, the Ad Ops team began creating new video ratio sizes for all accounts!
  • In March, we first began sharing our vision for “Omnichannel” social advertising, where shoppers’ actions are monitored and targeted across more than one or two platforms. (👀  Wait to see how this vision comes to life in upcoming months!)
  • The Creative Team wrapped Q2 with a whopping 110 Model Line Playbooks added to their arsenal! 
  • New Global Reporting Filters were added to the Dealer Dashboard, and Dealer Reports to provide users with the ability to further refine the data shown. 
  • We made the process of uploading offline events easier for users by advancing the Offline Event Uploader Tool design. 
  • Katelyn closed on her 1st house, and we all competed in a very competitive Egg Decoration contest
(Shoutout to Samantha for taking home the win with her rendition of Egg Starry Night!) đŸ„š đŸ€©
  • When Apple released their iOS 14 updates, we published documentation on Apple iOS 14 & Facebook Advertising to help agencies set their dealers up for success.
    • We also included a guide HERE to help agencies verify their dealer’s website domain in Facebook Business Manager. (Huge shout out to the entire BB Team for tackling this head-on!)

April

  • We dove into the BuyerBridge platform and all it has to offer in a new blog that “Breaks Down BuyerBridge.” 
  • To help agencies ensure their clients were set up for success despite the Apple iOS 14 updates released, we documented critical action items like pixel sharing & pixel event prioritization.
  • We deployed an update that gives users richer data when looking at the Facebook Advertising Report and Metric funnel!
  • A new customizable agency asset, “5 Key Facebook Campaigns Your Dealership Needs To Be Running,” was created for our partners to help their clients better understand the core of a bulletproof Facebook Ad strategy.
  • Katelyn finally got hitched after her wedding was postponed last year! 👰
  • With inventory at an all-time low, we shot a video walk-through of our Buyback Playbook that went over the benefits of Buyback ads + showed off our ready-to-deploy ads.

May

  • BuyerBridge participated in an exclusive test pilot for MSN Autos Marketplace.
  • All of our external communication and the BuyerBridge knowledge base was moved over to HubSpot – this was a big transition but we couldn’t be happier! 
  • One of our Partnership Managers, Chris, finished May at 150% quota attainment! (đŸ€‘Â  ROCK ON, CHRIS!)
  • Our Ad Ops team updated our Buyback Playbook to reflect the inventory shortage problem all dealers were facing.
    • Any mention of “Trade-In” and “Trade Keys” was removed and we added 19 brand new ads with “cash offer” and “buy back event” messages only. 
  • Agencies wanted more OEM-Specific Playbooks – so our amazing Ad Ops & Creative team created 4 brand-new OEM-Specific Playbooks! 🚙
  • We made a HUGE announcement
that Omnichannel Advertising in BuyerBridge was officially in the works! 🚀

June

  • Chaz joined the team as a Support Analyst and immediately hit the ground running!
  • Lorenz bought his 1st house 🏠   and Nathan P. got engaged 💍 ! 
  • 100% of the Client Services Team (Facebook, Creative, Performance, and Partner Teams) got their Snapchat Essentials Certification! đŸ‘»
  • Phase 1 of the BuyerBridge Monitoring System went LIVE to help our agency partners quickly identify any issues with client accounts, making them “unfireable”! 
  • We released new (editable) agency resources including a slide deck and one-pager to help our partners increase used-vehicle inventory for their dealer-clients using Buyback campaigns. 
  • We launched our PDF Performance Report Builder [V2] and provided agencies with the ability to easily create CUSTOM, personalized performance reports.

July

  • Danny completed the construction of his new home! đŸ‘·â€â™‚ïž
  • Our remote team was getting stuck in the “noise” of emails, Slacks, and meetings, so we set up an internal 4-hour time block on Wednesdays to increase productivity. 
    • During 3M Time, internal communication goes COMPLETELY quiet.đŸ€«   (It’s been a huge success!)
  • To help agencies encourage dealers to reduce friction in the auto-buyer journey, we created new (customizable) agency sales assets for On-Facebook Destination for AIA!
  • There were over 100 dealers who added live inventory to MSN Autos Marketplace!
  • We began the process of re-documenting Onboarding the BuyerBridge platform to make sure it was super simple and easy for agencies to understand.

August

  • Facebook removed the ability for Marketplace listing automation, but BuyerBridge was there to pick up the pieces. We built a new Facebook Marketplace Management tool that made it easier for users to update, remove, and add listings to Facebook Marketplace!
  • We set Snapchat beta live as a new channel in the Omni dashboard for select agency users.
  • 4 new Onboarding articles were added to our support hub that helps users get started with BuyerBridge seamlessly. 
  • Our UI/UX Designer, Nathan, and Marketer, Lauren, teamed up AGAIN to completely overhaul the BuyerBridge website! đŸ’Ș
  • Liz joined our team as a Partner Specialist! 💃
  • Chaz became Facebook Blueprint Certified; Samantha became Community Management certified while Joshua earned a Copywriting specialist badge; Phil, Miranda, and Rachel finished their Snapchat Ads Manager courses! 🧠

September

  • Phase 1 of the BuyerBridge Website overhaul was completed! 14 brand-new Landing Pages were added, and Nathan + Lauren proved teamwork makes the dream work. 💯
  • The BuyerBridge’s Marketplace Management Tool officially launched in September! We wrote a Q&A about the tool and explained how to troubleshoot Marketplace issues. 
  • To help agencies with getting their dealer-clients’ inventory back on Facebook Marketplace, we released 3 more new (editable) agency sales assets for our solution.
  • Shout out to the Ads Ops team, who willingly jumped in and aligned under a new team structure, and quickly organized around a new direction! 
  • In preparation for Snapchat Ads in BuyerBridge, our awesome developer, Ben, worked hard to ensure the Snap play deployment functional! (Go Ben! đŸ”„ )
  • Brand new pilot campaigns were launched on TikTok & Pinterest, + we added more A/B tests to further optimize our Snapchat campaigns.
  • The leadership team met in New York for our quarterly retreat for the first time since the pandemic! 
  • Samantha K., Chaz S., and Liz H. all received DigitalMarketer certifications ranging from Data Analytics to Email Marketing specialties, while Jordon S. and Chaz S. got Facebook Blueprint Certified! (LEARNING 👏  AND  👏  LEADING!)
  • WOW! Gearing up for the new year, the Creative and Ad Ops team added 31 new Model Line playbooks, and created 73 templates for 2022 Model Lines! 
  • Sarah was PROMOTED to Manager of Partner Experience! We appreciate all your hard work, Sarah! đŸ€©Â 
  • Omnichannel onboarding and reporting were set up in the BuyerBridge platform, helping agencies and dealers visualize their ad results across multiple channels.

October

  • BuyerBridge’s new and improved Market Analyzer Tool was released! This tool helps agencies identify which channels dealer-clients should be on, PLUS the exact advertising budget they should be spending on each channel. 
    • Watch our CEO geek out while going over how to maximize the MarketAnalyzer tool HERE! đŸ€“
  • We launched an “Unbeatable Buyback Strategies” campaign to help agencies solve the #1 problem for dealers right now – low inventory.
  • Facebook officially became Meta – and we wrote a blog going over what auto agencies need to know about Facebook’s new “Metaverse.”
  • In anticipation of Snapchat Ads being available in BuyerBridge, we created 3 agency sales assets to help agencies promote Snapchat Inventory Ads.
  • Miranda transitioned into a new role to help with documentation around all the powerful tools in BuyerBridgee, and led the charge with 8+ new support articles added in October! (Miranda = rockstar 🎾)  
  • BuyerBridge.io graduated to BuyerBridge.com!  🎓
  • We added a new BuyerBridge Partner Assets Portal for our partners to access and utilize the awesome animations + images featured on our new website.
  • With Snapchat ads becoming available soon in BuyerBridge, we created 3 Editable Agency Sales Assets for Snapchat Inventory Ads specifically! 
  • Our Leadership Team, Directors, and Managers all completed a Gitlab + Coursera course on “How to Manage a Remote Team” to help us be better leaders in a remote world.
  • In honor of one of our Core Values, “Learn and Lead,” many team members set up Google Classroom training courses to help our team cross-train and level up!
  • We began alpha testing ad campaigns on Pinterest, initiated “Buy Back” campaign tests on Snapchat, and launched full-funnel Messenger-based Lead Forms on Facebook!
  • Rachel joined the BuyerBridge Partner Experience team!
  • One of the most popular campaigns this year, the “Custom Order” playbook, was released!
  • Kristen, Rachel, and Sarah exemplified one of our Core Values, “Jumping In,” always doing much, much more than their typical job duties. We’re lucky to have them! 🙏
  • As a whole, shout out to the Engineering team for the biggest month of releases in our company’s history: MarketAnalyzer, Omni-Channel Onboarding & Reporting In-Dashboard, Marketplace Posting Tool!

November

  • Our VP of Marketing, Brooke, was selected for the SRQ Magazine’s 35 Under 35 Competition, which recognizes young professionals who have distinguished themselves with their leadership in the field. (WELL DESERVED, BROOKE!!! 🏆 )
  • The UX/UI team began designing our vision for a “creative studio” tool to help agencies and dealers alike create custom graphics easily for their ad campaigns. We can’t wait to release this next year!
  • We began testing a brand new Hubspot “Customer Portal” for better visibility of tickets. 
  • We hosted our “Seasonal Mixology” culture event, where we brought in one of Sarasota’s favorite bartenders to teach our team how to make (and shake) 3 fun drinks, virtually over Zoom! đŸ„ƒ
  • 19 new Playbooks were launched in November: Ford Year-End Sales Event, Custom Order, Nissan & Chevrolet Service, Cadillac CPO, Co-Op Ready Playbooks
  • The Ad Ops team finalized a new 2022 BuyBack Playbook for the US and CA!
  • One of our partners had great matchback results: 10 dealers coming in under $200 cost per sale, 4 under $150 cost per sale, and 2 under $100 cost per sale. đŸ’„
  • BuyerBridge’s Partner Manager, Chris, DOUBLED his quota last month – amazing! 
  • Miranda published 11 additional support articles to the BuyerBridge Knowledge Base QTD. 🎉 
  • Leveraging Co-Op for dealer-clients is critical, so we documented what the Co-Op program is and how to get pre-approved here.

December

  • We flew all of our managers down to Sarasota, FL to reflect on 2021, prep for 2022, and to talk about ways to be the best leaders in a fully remote world!
    • 
and we invited our local team members to join the managers for some team bonding over dinner in Longboat Key, FL! 🌞 
  • The Marketing team organized one of the biggest events of the year, the State of Automotive, “5 Days of Omni-Social,” which gave agencies and vendors access to exclusive interviews with Pinterest, Facebook (Meta), Snapchat, and TikTok, plus over 23 FREE, brand-new resources. Catch the FULL recap here!
  • To celebrate the holidays, the entire team joined in on a virtual White Elephant gift exchange, where some of the gifts included a Burrito Blanket, Baby Yoda NFT, and a Portable Campfire! 
  • As a gift to all our team members for their hard work this year, we decided to close down our office in the final week of December to give everyone a chance to reset, relax, and be with their family and friends. 
  • We also hosted a Gingerbread House contest, where the only limit was our imagination
kudos to Justin for taking the “cake” with his New England Sugary Seaside creation!

Now Onto 2022… 

We feel lucky to be ringing in the new year with an awesome team, the best partners, and are super excited to see what 2022 has in store. đŸ„ł

(If you’re not yet a BuyerBridge Partner, click here to let us show you how we make advertising for dealers across multiple platforms fast, efficient, and optimized. 

Thank you for allowing us to continue creating innovating AdTech and making day-day life easier for agencies. Happy new year!

What Auto Agencies Need to Know About Facebook’s New “Metaverse”

What Auto Agencies Need to Know About Facebook’s New “Metaverse”

by | Oct 29, 2021 | Advertising, Agency, Facebook

If the shocking announcement Facebook made yesterday sent your head spinning, you’re not alone.

If 2021 has taught us anything about the digital marketing universe, it’s that adaptability is virtually everything.

From iOS updates and cookie privacy changes to inventory shortages and the removal of Facebook Marketplace listing automation, auto agencies have risen to the occasion.

And now there’s a new disruption: Facebook is rebranding to “Meta.”

It’s only natural that this news has some agencies feeling misaligned with the “Metaverse” and concerned as to what it means for the advertising industry + their clients’ ads/accounts.

But we are confident that this change will enable agencies to help their client’s connect to local communities in more and meaningful ways.

Here are some FAQs for your agency on the new “Metaverse:”

Why is Facebook Renaming to Meta?

On Thursday, October 28th 2021, the colossal company, known as Facebook for 17 years, publicly announced that it would be renaming itself to “Meta.”

Mark Zuckerberg, Facebook’s CEO, revealed that his company was expanding beyond today’s social networking, which is what Facebook has built on for over a decade. 

Considering the company now owned many apps and was fundamentally about connecting people, he said that using Facebook as the corporate name was no longer tenable. (Source: The New York Times)

Breaking Down “Meta” and the “Metaverse”

Facebook Newsroom released an article that details what exactly “Meta” and the “Metaverse” is:

Meta: “Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.”

Metaverse: “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.”

What Does This Mean For My Agency & Clients’ Ads on Facebook Owned Platforms?

Our expectations are as followed:

  • There should be no immediate effects on your client’s existing ads across Facebook-owned platforms. 
  • You will still see “Facebook” labeled in your clients’ Google Analytics, advertising reports, direct invoices, etc.
  • If we DO notice any immediate changes, we will notify you as soon as we learn more.

IMPORTANT: It’s been made clear by Zuckerberg and the company that they will continue to invest in the already existing social media platforms under the Meta umbrella. 

“Building our social media apps will always be an important focus for us. But right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Facebook’s CEO said.

Additional Opportunities That the “Metaverse” Will Provide for Your Clients’ Ads

Our Facebook Partner Manager reassured us that Facebook’s new holding company, Meta, is “committed to helping you deliver on [marketing] objectives by reaching the right people and engaging with your customers – today and in the future.”

This Metaverse ideology will provide your agency’s dealership client’s with vast advertising opportunities in the years to come. The inclusion of virtual and augmented experiences take center-stage of this new environment and have the power to potentially change your agency and its advertising for client’s, but the world as we know it! 

BuyerBridge is looking forward to finding out more about these new media opportunities and what they mean for agencies.

Does Your Agency Need to Refer to Facebook’s Platform as “Meta”?

You don’t have to! Facebook and its other apps, such as Instagram and WhatsApp, will maintain their individual logos, branding, and names – they’ll simply be associated with the “Meta” name.  

Side note: Some instances like “Facebook for Business” Facebook Business Page have in fact been swapped to “Meta for Business,” BUT certain sites including facebook.com/business remain unchanged and Facebook-focused. We will keep you informed about any additional changes.

What IS Changing & When to Expect Changes

According to Meta’s announcement, the company’s corporate structure is not changing, and the metaverse concept will likely take years – potentially a decade or more – since the concept is theoretical right now. That said, it will begin trading under the stock ticker MVRS beginning on Dec. 1, and is expected to begin branding some of its virtual-reality products as Meta, shifting away from the original brand name of Oculus.

Next Steps

We want you to take comfort in knowing that we don’t currently see any critical changes that require you to take action with regards to your clients’ ads or their accounts. 

BuyerBridge is on top of this trending topic and will continue to provide more valuable information for you as it becomes available. 

We can’t wait to see how auto agencies will benefit from transporting to the Metaverse!

To stay in the loop as we navigate this shift together, subscribe to our blog and Facebook page!

How To Easily Build Social Media Advertising Reports (For Agencies)

How To Easily Build Social Media Advertising Reports (For Agencies)

by | Jun 24, 2021 | Advertising, Agency

Reporting on the performance of your client’s social media ads is a powerful thing. 

Powerful enough to seriously impact your agency’s reputation, and let’s not forget – churn rate!

This means it’s up to your agency to paint a “pretty picture” of their ad performance, one that reflects the results they want to see, in a way they can easily understand.

If not, at any time your clients could decide “it’s just not working.”

But with the right tools, your agency can leverage the power of performance reporting in a way that benefits both you and your client! 

Click here to go inside the social media advertising report builder of your agency’s dreams over a demo.

The Challenge of Social Media Advertising Reports

How does your agency currently put together reports on your dealer-client’s social media advertising performance?

My guess is that you’re either using 3rd-party apps to help ease the pain or doing it 100% manually. (Either way – YIKES! đŸ€Ż)

If you’re doing it 100% manually, well
you’re not alone in feeling like you want to bang your head on your desk. 

For those of you paying a 3rd-party app to “help” (and were promised that the process would be easier), I bet more times than not you’re STILL having the “head-meets-desk experience.”

ALL of this for a project that your clients will likely only spend 5-10% of their time reviewing, and STILL need a further break-down on? No thanks!! 👎

And what about when you’re reporting on multiple areas of performance, across multiple social media channels, for dozens of clients?

The constant back and forth between apps is unavoidable, robbing you of time better-spent on tasks that will make you $$$.

Luckily, our new tool, the BuyerBridge Report Builder, is designed to help agencies avoid the headaches that come from social media advertising reports for their clients.

Easily Build Social Media Advertising Reports With BuyerBridge

Gone are the days of dreadful performance report building


If your agency wants to generate social media advertising reports for your clients’ ads that increase your own profitability and reduce churn rates – you’re in the right place…😏

It’s the 21st century, and BuyerBridge has made sure that building customizable reports for your clients’ performance on various social media advertising channels is FAST and ACCURATE! 

BuyerBridge reporting is robust, providing access to reports full of data on:

🚹 Alerts, đŸ©șInventory Health, 👍 Facebook: Advertising and Offline Events, đŸ‘» Snapchat Advertising, 📌 Pinterest Advertising, and đŸŽ¶TikTok Advertising!

And our Reporting Tool also provides agencies with a way to customize, brand, and deliver downloadable PDF reports to their clients.

With the BuyerBridge Report Builder, reporting on your clients’ ad performance is effortless, yet still has many advanced features.

Feeling excited and eager to jump inside of the BuyerBridge’s Report Builder? We’re happy to take you inside and show you the tool in action – click here to request a demo. 

Inside Of The BuyerBridge Report Builder

With the rollout of BuyerBridge’s Report Builder, agencies now are able to create CUSTOM social media advertising reports using:

✅ Your agency’s branding
✅ Personalized metrics
✅ + Custom report templates!

Our Custom Report Templates and layouts give your agency FULL control over the layout of each page, and even how you want the data to be displayed (Funnel, Billboard, Graph).

You want it, you got it!  🎉

Even better, when you’re done creating one Report Template, your agency can instantly access and utilize the template to generate a PDF Report for ANY of your clients and their ads on social media platforms like Facebook & Instagram, Snapchat, TikTok, & Pinterest! 

…ALL in the click of a button! 

Plus, to make it even easier – we have a standardized “Monthly Performance” Report Template ready-to-go! 

Automated Social Media Advertising Reports

Our brand new social media advertising Report Builder is a “done-for-you” service, making it easier than ever for your agency to report on the performance of your client’s social media ads – at scale!

The BuyerBridge Report Builder makes it possible for your agency to:

  • Easily create customized social media advertising reports for your client’s social media ads
  • Save time, $$$, and the headaches associated with building reports for a ton of clients

No longer do agencies need to dread that time of the week, month, or year when it’s time to present your clients with the results of their social media ads. 

Want to See our Social Media Ads Report Builder?

Request a demo and go inside of our brand-new Report Builder tool to see how reporting on your clients’ social media ads will be easier than ever.

Request a Demo
Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers

Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers

by | Apr 20, 2021 | Advertising, Agency, Facebook, Facebook Ads

What Is BuyerBridge?

Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers.

If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help make your life easier, and there’s nothing else quite like it.

[WATCH NOW] BuyerBridge On-Demand Demo: The Powerful Facebook AdTech Platform For Auto Agencies & Resellers

BuyerBridge is designed to give you everything you need to scale your business in a single platform, to help you:

  • 🚙 Set clients live, and start driving results, faster than ever
  • 🚀 Increase outcomes with our fully optimized, ready-to-deploy ad campaigns
  • 📈 Determine Facebook ROI with robust, real-time reporting
  • 🚹 Easily identify accounts that need immediate attention
  • ➕ So much more

What Can Your Agency Expect Using BuyerBridge?

Effortless Onboarding

Onboarding is the first and most critical step in setting a new dealership Facebook Ad Account up for success, yet it can also present the most challenges.

From getting Facebook Page access, integrating a dealership’s inventory, installing the Pixel, and getting ads live


…there are countless areas where things can get held up.

Luckily, using BuyerBridge’s Onboarding System, your agency will be able to set clients live faster and begin driving results sooner than ever before!

Here are a few of our favorite features of BuyerBridge Onboarding:

  • Product Selection: We offer diverse packages including Marketplace, Advertising, or Marketplace & Advertising, to help you meet your clients’ specific Facebook strategies.
  • Facebook Account & GTM Setup: Our Onboarding System gives agencies the control they need to easily create and deploy a Google Tag Manager (GTM) script.
  • Inventory Integration: Sync your clients’ inventory in seconds, with either Website or Feed Inventory.
  • Call Tracking & Lead Destinations: Set up Call Tracking to attribute incoming calls to BuyerBridge advertising efforts, and our Lead Destination tool to help your dealers capture Facebook leads instantly in their CRM.

Click here to read more about how our effortless Onboarding system will advance your agency!

Our [33+] Ready-To-Deploy Playbooks

Creating successful advertising campaigns for even a handful of clients takes a skillful team, not to mention loads of time – and time is $$$.

From identifying the various campaign objectives of each dealership to the creative and copy of the ads to curating your target audience and setting it all up in Facebook (accurately)…your day disappears without warning. 👋

That’s why we’ve built out 33+ Playbooks that help your auto agency go to market with Facebook and Instagram ad campaigns that are ready-to-deploy and completely optimized.

The BuyerBridge Playbooks deliver entire ad campaigns from top to bottom:

  • 💡 Dealer specific campaign strategy
  • 🎹 Engaging Ad creative
  • 🗣 Captivating Ad copy
  • 🎯 Precise audience targeting

…and will be deployed in just ONE click of a button.

Each campaign is constructed following Facebook’s best practices (while continuing to fully optimize for your dealer’s goals)!

Whether your dealer client wants to showcase their brand, or is low on inventory and wants to entice their audience to either trade-in or sell their vehicle back – we’ve got you covered.

Click here to find out more details about BuyerBridge’s Playbook Library and the Playbooks inside!

Every Playbook has been developed to conquer various campaign objectives, like Prospecting, Retargeting, Lead Generation, Reach, and Traffic!

The BuyerBridge Playbooks are the answer for both your agency and clients. Click here to request a demo and check out how the BuyerBridge platform will be a total game-changer for your agency.

Robust, Real-Time Reporting

Who wants to have to use multiple third-party applications to establish results for your clients?

The BuyerBridge platform is loaded with critical data that will make it incredibly easy for your agency to prove Facebook ROI to your clients!

Some dealers simply want to see that they’re building brand awareness…

…and other dealers want to see how many vehicles they sold thanks to their efforts and $$$ on Facebook!

Thankfully, BuyerBridge Reporting makes it easy to understand the full picture with reports on Facebook Advertising, Marketplace, Offline Events, Inventory Health, Budget Pacing, and SO much more!

Your agency doesn’t have to try to put all of the pieces of the puzzle together, because BuyerBridge has done it already for you.

(Plus, BuyerBridge provides agencies with the ability to download a PDF Performance Report that contains 4 core reports to review with your clients!)

Simple Account Monitoring

There are countless things that can go wrong within your dealer clients’ accounts to prevent them from driving results, and BuyerBridge monitors 15 of them!

It could be that we’ve lost access to your dealer’s Facebook Page, and you need to either change the page or resend a page request.

Big or small, every minute that an issue remains undetected is an opportunity lost!

With BuyerBridge’s Monitoring System, your agency won’t have to worry about losing any opportunities.

…in fact, BuyerBridge will actually establish additional opportunities within the platform for each account!

BuyerBridge displays Account Alerts & Notifications so that your agency will be able to:

  • Easily determine the status of your client’s accounts
  • Quickly identify any issues with any accounts
  • Resolve the specified issue based on the actions required
  • Identify potential opportunities

No matter how fast or large your agency grows, you will be able to get ahead of any issues with your client’s account before they do!

Key Takeaways

Don’t invest any more of your agency’s time and money (or sanity) on other third-party applications that don’t have any horsepower!

BuyerBridge will provide your agency with:

  • Fast and accurate Onboarding
  • Ready-to-deploy Facebook ad campaigns
  • Access to robust reporting
  • The ability to easily monitor accounts
  • …and so much more!

Click here to watch our On-Demand Demo video now and see for yourself how BuyerBridge will make your agency’s life a little easier, and your clients’ results better than ever.

WATCH NOW: BuyerBridge Instant Demo

Go behind-the-scenes of BuyerBridge, the most powerful Facebook AdTech platform for automotive agencies!

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