Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted...
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising? It was the #1 topic at every conference, webinar, and forum: “Stop blanketing your message!”“Stop blindly throwing darts!”“Attribution is the...