Are Car Dealerships Back To “Spray and Pray” Advertising?

Are Car Dealerships Back To “Spray and Pray” Advertising?

Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising?

It was the #1 topic at every conference, webinar, and forum:

“Stop blanketing your message!”
“Stop blindly throwing darts!”
“Attribution is the answer!”
“You can’t track TV, but you can track [Insert Digital Channel Here]!”

Ever since, dealers started spending ad dollars differently, and the results followed.

In just 5 years (between 2016 and 2021), dealership internet advertising expenditures nearly doubled. (Source: NADA Data)

And it is no secret why: Targeted digital advertising simply worked.

But today, there are 2 massive challenges for automotive businesses across the nation that are once again changing how we look at advertising:

Challenge #1: The online / data privacy landscape.

Challenge #2: The ever-changing habits of today’s digital shoppers.

Let’s take a closer look.

“Privacy First” Means Results Second

Have you noticed that your lead volume has become more and more unpredictable over the last year?

Are you frustrated that your ad dollars don’t seem to be going as far as they used to?

It is not a coincidence that you’re feeling this way when “privacy-first” and “a cookieless future” are the latest digital marketing buzzwords. 

Google’s “death of the cookie”, iOS 14’s privacy lockdown, and policy changes like CCPA (California Consumer Privacy Act) and GDPR are making it so that automotive marketers and General Managers alike are spending more valuable time than ever trying to hunt down where the leads and customers are hiding.

In fact, a 2021 survey from Hubspot and GetApp revealed that 41% of marketers believed their biggest challenge was the inability to track the right data. Additionally, 44% of marketers predicted they would need to quintuple their spending from 5% to 25% to hit the same goals in 2022 as they did in 2021.

The problem is, automotive customers aren’t all that easy to track anymore, and it’s only going to get harder.

Automotive Customers Are Unreachable

On your smartphone, I want you to run a quick drill:

Open your “Screentime” (iPhone users, go to Settings > Screen Time; Android users, go to Settings > Digital Wellbeing). How many apps have you used in the past week? How much time did you spend?

(Fun fact, we surveyed our VP of Product, CEO, and VP of Sales, and they use an average of 32 apps and spend an estimated 13 hours on their phone per week!)

The average user today has 40 apps on their phone, and spends a total of 494 minutes a day consuming information digitally, and automotive shoppers are no different. 

Car shoppers today sporadically spend time across different mediums; there are no longer 2 or 3 core places they are hanging out. 

To combat this, auto dealers and industry marketers are seemingly back to that Spray and Pray mentality:

 “You need to be everywhere. Did you post to TikTok? Don’t forget YouTube! Repost that to Instagram. Are you doing OTT?”

But is that the best route?

How can we get back to targeted advertising, when we don’t truly understand where auto shoppers are spending time, and when we’re losing signals every day?

To start, we need to really understand this automotive “Nomadic Customer.”

Stay tuned and be sure to subscribe to our blog – over the next few weeks, we will be releasing everything we’ve learned about the automotive Nomadic Customer and how you can finally pin them down.

Find out everything you need to know to catch and convert the #1 most unreachable car shopper today.

6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social

6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social

1. To deploy pre-built, fully optimized social media ad campaigns  

Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically.

(WITHOUT having to worry about if all of your i’s are dotted and t’s are crossed!)

BuyerBridge “Playbooks” give agencies a way to help dealers go to market faster than ever with 250+ ready-to-deploy ad campaigns, pre-built and fully optimized for social media.

Every single Playbook is built by our highly skilled ad ops + creative teams to include:

  • Audience targeting
  • Campaign strategy
  • Ad creative
  • Ad messaging/copy

And the best part? All it takes is 5 simple steps…

Whether your agency wants to help dealers showcase their brand, deliver their inventory to in-market shoppers, or needs more inventory – we have a solution waiting for you both.

2. To manage social ad campaigns from ONE central location 

Do you have 10+ tabs open, jumping between a ton of different Business and Ads Managers to adjust social ad campaigns for your clients?

Agencies who use BuyerBridge do NOT – instead, they have the luxury of “ONE single Ads Manager to rule them all!” (AKA ONE tab open only!)

And with our Omni-Campaign Management Tool, you can join the club!

Our Omni-Campaign Management tool provides the ability to manage your clients’ social media ad campaigns at scale with ONE central location to: 

👉 View any clients’ social media campaigns, budgets, and performance across social

👉Make real-time adjustments to the name, budget, or status of a client’s campaigns

👉Access Omni-Ad Previews for different ad placements

👉Unlock faster turnaround times!

Click here to schedule time for a quick demo and see how much happier both you + your clients will be…

3. To build custom social media advertising reports 

We can all agree that most agencies wouldn’t call building performance reports for clients’ fun.

But it’s the 21st century, and BuyerBridge has made the task a “lotta” less daunting with our real-time reporting, which pulls a TON of important metrics and data…

More importantly, we have our Report Builder which offers agencies a way to create customizable social ad reports with your own branding, personalized metrics, and our pre-made templates.

Reporting on your clients’ ad performance has never been more effortless than with the BuyerBridge Report Builder.

4. To budget ad accounts across social at scale

Budgeting is a lot of pressure. It makes it even harder when your agency has to do it for multiple ad accounts, all with different budgets… 

Plus, let’s be real – you can’t just “set it and forget it” and gamble using your client’s money – you have to constantly check on ad spending to ensure campaigns don’t over/under-spend! 

That’s why we created our BuyerBridge Budgeting Tool – to make it easy.

With the BuyerBridge Budgeting Tool, your business will be able to optimize + monitor all of your client’s ad budgets and spend across social media at SCALE.

If you’re ready to save time, gain efficiency, and reduce churn rates associated with budgeting your client’s social ad campaigns, book a demo here and we’ll show you how. 

5. To proactively monitor multiple ad accounts

Feel like your eyes are glued to your clients’ social media ad accounts in anticipation of something going wrong? Yet errors STILL manage to fly under the radar?

BuyerBridge’s 15-point Monitoring System helps agencies get ahead of today’s issues, yesterday. 😏

Catch problems with your clients’ ads in real-time, like:

🤦  A website change breaks the pixel (and prevents tracking results)
🤦  ​​You randomly lose Ads Manager access
🤦  Your client’s Cost Per Lead is way too high
🤦  A campaign is spending over (or under!) budget for the month

And not only will you identify WHAT is wrong and detect errors before your clients do; you’ll get advice on HOW to fix it.

6. To determine ROI across social channels 

Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from their social ad campaigns.

So how does your agency PROVE to clients that they’ve truly made the right decision investing with YOU? And that you invested their money the right way?

The answer’s simple: BuyerBridge’s Offline Event Reporting. 

Here’s an example of what an Offline Event Report in BuyerBridge could look like for your client: 

Based on the above example, you would be able to tell a dealer that in the past 90 days, 272 units sold were attributed to advertising efforts on Facebook, at a cost of $239.22 per unit sold.

This means that $239.22 of your dealer’s ad spend is all it took to result in a vehicle purchase…talk about a solid ROI!

There’s nothing quite as satisfying as being able to tell a dealer that the ads you ran for them resulted in a concrete number of units sold!

How you can help dealers dominate with social ads, too! 

With fast and accurate Onboarding, ready-to-deploy social ad campaigns, access to robust reporting (+ prove ROI!) and the ability to quickly monitor accounts – it’s inevitable that your agency can help dealers dominate with social ads, WITHOUT the overhead, WITH BuyerBridge.

    Go Inside BuyerBridge

    Get an exclusive look inside BuyerBridge and see for yourself why you needed our powerful AdTech platform, yesterday!

    How To Scale Social Ads: 6-Question Ad Test For Auto Agencies

    How To Scale Social Ads: 6-Question Ad Test For Auto Agencies

    As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before!

    But I’m sure we can all admit that “moving fast” often means leaving a few gaps in our wake…

    We found out the hard way: In 2020-2021, we were on a mission to scale. We moved fast – TOO fast. 🥴

    So we did an audit on our own strategy, and 500 leads were missed. ($25,000 + opportunity cost = GONE!)

    After a 30-day drill of putting our ad strategy through the ultimate 6-question ad test, we were able to identify (and FIX!! ✅ ) the key blockers that were holding us back. And now, you can too.

    Use our 6-question “Ad Test” to avoid missing critical components that can impact your dealership client’s ad performance AND their bottom line. 

    Before You Take The “Ad Test”

    Who IS your dealer-client’s ideal customer? Hint: it’s NOT just “car shoppers!” 🚫

    If you haven’t done an analysis of your client’s audience, the first course of action is to determine your client’s ideal customers/buyer personas:

    • Demographics
    • Job title
    • Hobbies
    • Recent life events
    • Challenges
    • Where do they receive info

    HubSpot even has a tool that simplifies the process of building any dealership’s buyer personas!For dealers, there should be at MINIMUM 3 buyer personas – which can be further broken down by segment: Truck shopper, SUV shopper, Car shopper, Sedan shopper, etc. 

    Here’s an example of the ideal persona for Volvo XC40 buyers:

    • Volvo XC40 buyers are wealthy
    • XC40 buyers do in fact prefer Volvo
    • XC40 buyers are Fashionistas or
    • Trendy Homemakers

    Moral of the story: Until you understand who your client’s buyer personas are, you don’t know who to target – and if you’re just targeting everybody, you’re really targeting nobody.

    6-Question “Ad Test”

    1. How Are You Building Your Audiences?

    If NOTHING else, make sure every dealer has at least 3 core audiences that allow them to find net new customers, stay in front of shoppers who already know them, AND create customers for life.

    Click here to get our Bulletproof Social Ad Framework and unlock 11 targeting techniques to help dealers reach in-market shoppers at every stage in the buyer journey!

    • [Core Audience #1] Don’t Know Your Client – Prospecting:
      Generate new business for dealers by targeting their audience of in-market shoppers who have no idea they exist! Start with data: 
      • 3rd Party Data
      • Lookalikes/Actalikes
      • Platform Targeting
      • Keyword Intent
    • [Core Audience #2]  Know Your Client – Retargeting:
      Help dealers stay in front of their audience by Retargeting engaged users who have shown interest in their products/services. Include the following Retargeting audiences: 
      • Leads, UPs
      • Website Retargeting
      • Platform Retargeting
    • [Core Audience #3] Bought From Your Client – Customer List:
      Build lists of your dealer-client’s existing customer base to deliver continued communication that facilitates customer loyalty and reputation management! Leverage 3 main customer lists:
      • Sold not serviced
      • Serviced not sold
      • General sold list

    📈 Audience Optimization

    Knowing who your client’s audience is is important, but you need to know how to actually set up the audiences for them to be successful. Here are the key audience factors to know: 

    • Size?
    • Message they receive?
    • Audience updates / re-imports?
      • Automated?
      • Manually updated?
    • When do they enter + leave your client’s funnel?

    How The Audiences Work Together

    2. What % of Your Ad Strategy Is Video?

    Are you using video to communicate your dealer client’s message to your audience?

    Truth is: At Least 50% of Your Ad Strategy Should Be Video! Here’s why…

    Users want to see videos more than any other content type from the brands/businesses they support.

    And because of that, more businesses are using video as a marketing tool – which means you should be too. (Did you know? In 2022, social media video ad spending will grow by 20.1% to $24.35 billion!) 💰Check out the Image vs. Video Facebook ad example below where the video had a 38% increase in clicks and a 4x increase in leads!

    The impact that video has on ad performance is undeniable, and if you could run ads that generate more clicks and more leads for dealers, why wouldn’t you? 

    📹 3 Awesome Video Tools To Help: 

    • In-platform video generators
    • Biteable
    • Canva

    3. Is Your Retargeting Strategy Half-Baked?

    One of the biggest pieces of advertising is Retargeting, but it’s a HUGE missed opportunity. 

    And these are 3 Retargeting strategies essential for your client’s success… 

    • [Retargeting Strategy #1] Same Conversation:
      Follow up with and further educate users who have landed on a key page, like your dealer-client’s “trade page” (
      which is critical in the vehicle sale and buying process), but didn’t take action.
      • Trade Page visit = Trade Page Retargeting ad
    • [Retargeting Strategy #2] App Engagement:
      Retarget users who engage with your dealership client’s digital profiles!
      • Engagement = App Profile / Page
      • Engagement = Swipe Up / Clicks
      • Engagement = Video View
    • [Retargeting Strategy #3] “Hot” Traffic:
      Reach your dealer-client’s ready-to-buy audience who have recently visited their VDP pages, and incentivize them to choose their dealership over the competition. 
      • 1-7 day Retargeting window = More sales-y messaging

    More often than not, the focus is on just getting users to a dealer’s website, but Retargeting provides you with a way to maximize any dealer’s audience and increase conversions.  

    4. What Is Your Campaign Turnaround Time?

    Speed in this market is critical. Typically, the turnaround time for campaigns, from start to finish, should be 7 days…But if you find that your organization is taking longer to build and deploy campaigns, it’s essential to do everything you can to decrease turnaround time.

    Download our FREE Bulletproof Social Ad Framework guide to help dealers go to market fast with 5 social ad campaign ideas + creative, targeting, and messaging inspiration!

    💡Tips To Decrease Turnaround Time:

    The faster you can turn around campaigns, the faster you can start driving results for dealers. 

    5. What Monitors / Quality Assurance Do You Have in Place?

    All it takes is one broken pixel, budget mistake, or missed error to send your client’s ad campaign into a downward spiral. This is why monitoring your client’s ad accounts are imperative…

    🚨 Top Items To Monitor:

    • Inventory stopped updating/syncing
    • Budget – Underspending/overspending
    • Pixel events that are not firing
    • Failed / missing payment
    • Campaigns not spending
    • Missing GTM
    • Ad costs above benchmarks
    • Broken URL / Landing Page

    By setting a standard of alerts to monitor every day, you can keep dealers smiling and ensure their accounts are always in the green. 

    6. Do You Have Reliable, Easy, & Automated Reporting?

    It’s essential to have a reporting tool that’s fast and accurate, enabling your agency to make data-driven decisions based on your client’s campaign/ad performance.

    👀 Instead of Manual Reporting, Look For:

    At the end of the day, the most important thing to dealers is their ROAI (Return On Advertising Investment), and you’re going to need a tool where you can build social media advertising reports to prove it.

    BONUS: Are You Putting All Your Eggs In One Basket?

    What we’re finding right now is Facebook is still king-kong, but auto shoppers don’t only exist on Facebook…they exist on ALL of these social and search platforms.

    They’re consumers, and consumers are everywhere – so there’s a ton of opportunity, but you have to meet them where they’re spending time.

    Ready-To-Scale Ad Framework

    At the end of the day, the goal is not to just put your client’s $$$ into a machine (like what’s done at the Vegas casinos 🎰) and take a gamble…

    The goal is to make sure that your clients have a proven ad strategy that will work over and over, repeatedly, to help them get their desired outcome. 🏆

    And our Bulletproof Social Ad Framework guide provides you with everything you need to do exactly that! 

    Access 5 ad campaigns tested and proven to drive success for any dealer across social media + MORE...

    Steal our free Bulletproof Social Ad Framework to help dealers turn social media into a revenue stream ASAP!

    10 Must-Know Social Media Advertising Stats for Agencies In 2022

    10 Must-Know Social Media Advertising Stats for Agencies In 2022

    In the past, it was easy for us to identify where shoppers were spending time.

    (Remember the good ol’ days with 3 TV networks?)

    Now, we have to work harder to figure out where our clients’ audiences are. And while every audience is different, we know one thing is undeniable:

    Consumers are using social media.

    So where are your client’s audiences likely spending time? How do shoppers engage with the platform? And—most importantly—which social media platforms should your clients be on yesterday?

    Click here to access our free MarketAnalyzer Tool and find out. 

    Let’s dive into the top social media stats every agency needs to know in 2022. Feel free to use the links below to jump to each platform:

    Social Media Usage Statistics & What They Mean

    1. The average person has 8 social media channels and spends 2.5 hrs/day on social.  

    You might be thinking that the social media usage of Gen Z and Millenials has played a huge role in the above statistic – but those aren’t the only generations active on social media. 

    A whopping ~81% of the U.S population are social media users and use at least 1 social media channel.

    And of all the internet users in the U.S, those aged 16-64 spend an average of 2 hours and 14 minutes/day on social media. 

    Whether your client’s audience is Gen Z, Millennials, Gen X, young Boomers, etc. – they’re somewhere on social media, you just have to find them…

    2. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion.

    What’s up with the sudden shift in social media video ad spending? And what does it mean for your client’s ads?

    Well for starters, video is probably the easiest form of information consumption, given that it’s more engaging by nature and generally feels like less “work.”

    Why else would ~50% of social media users prefer video over other types of content?!

    And with 85% of social media users wanting more videos from brands, it’s time to lean in…

    So if you’ve yet to jump on the video train, let this sink in 👉   88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

    3. 49% of internet users say they are likely to purchase from brands they see advertised on social media.

    Have you ever seen an ad on social media for a product or service that you didn’t know you needed, but definitely wanted? 

    I can’t even count the number of times I personally have been scrolling through social and discovered a brand or product that I ended up purchasing…

    …Almost all of which were brands and products that I had NO idea even existed!

    This is exactly why running ads on social media is a great way to maximize any brand’s reach and are so successful at turning shoppers into buyers. 

    4. Internet users spend 33% of their time spent on a social media site or app.

    Would you believe me if I said that the amount of time adults spend with digital media daily is more time than the time in a full 9-5, 480-minute workday?

    482 minutes. That’s the average amount of time that people who are 18+ YO spend with digital media PER DAY.

    And one-third of that time is purely devoted to social media. 

    But this is a good thing for advertisers – it means that there is more than enough time each day to reach any target audience and proves just how suitable social media is for running ads. 

    Facebook & Instagram

    6. The average Facebook user clicks approximately 12 ads/month.

    There’s simply no denying that Facebook provides businesses with a SEA full of opportunities.

    With almost 3 billion users on the social giant’s platform per month,  we can guesstimate that each month, roughly 36 BILLION ads are clicked…

    But just because Facebook has the highest number of active users, doesn’t mean results are guaranteed.

    A lot of it is making sure that you know who your audience is on Facebook – do you?

    And that’s not all, it’s important to create chemistry between your audience and ads – a total combination of targeted messaging, placements, etc.

    Long story short, in terms of Facebook, it’s not a matter of IF there are opportunities, it’s a matter of HOW to maximize the opportunities on Facebook to get YOUR ad clicked.

    7. 500+ million people interact with Instagram Stories DAILY.

    The infamous Instagram Stories…are you 1 of those 500+ million who interact with IG Stories on the regular? I am…and by regular I really mean daily – if not hourly. 😅

    So when I read that Images in Stories have a 5.65% higher tap-forward rate than videos, I wasn’t shocked – because I must admit that I contribute to that tap-forward rate. 

    But why does the tap-forward rate matter? Because it means that users are less engaged with Stories if they’re full of images.

    If you or your client are backing Instagram Stories with $$$,  the focus should be content that’s video-forward to drive the best results.

    Snapchat

    8. 40% of Snapchat users do not use alternative social platforms on any given day.

    If almost half of Snapchat users are ONLY using Snapchat – how will your client ever reach them?

    They won’t, but their competition surely will…

    Without Snapchat Ads being a part of your client’s advertising strategy, they’re giving their competition easy access to a huge chunk of their market.

    Don’t miss the opportunity to help your clients potentially reach 40% more in-market shoppers.

    TikTok

    9. Potential reach of TikTok Ads is 50.3% of adults in the U.S.

    TikTok is the most-downloaded app in the iOS App Store, with over 70 million downloads worldwide.

    AND TikTok has been the top app by U.S downloads every. single. quarter since Q1 2021. 

    So it comes as no surprise that in the past 2 years, TikTok has penetrated the social media market and pulled off a 105% user growth rate in the US, taking the title of the fastest-growing social network.

    But what may surprise you is that the majority of TikTok’s audience in the US are adults: 83% of TikTok’s audience are over the age of 18YO and 34% are over 25YO!

    More importantly, TikTok ads have the potential to reach over ½ of the adults in the US (~131 million people).

    And the audience on TikTok is super engaged, with engagement rates that blow competing video-based media platforms out of the water!

    • TikTok In-Feed Ads achieve 23% higher detail memory than TV ads
    • TikTok TopView ads outperformed TV by 40%

    If there’s any time to start running TikTok ads for your clients, it’s now – BEFORE their competition beats them to the platform. 

    Pinterest

    10. 45% of people in the US with a HH income over $100K are on Pinterest! 

    In lamens terms: Pinterest reaches the most users with HH income > $100K,  providing your clients with the unique opportunity to reach what’s considered the upper-middle-class…

    An audience who is less hesitant to pull the trigger on purchasing your client’s product/service, and are 40% more likely to say they love shopping!

    Users go on Pinterest to be inspired and to discover – which is why it’s no surprise that  80% of weekly Pinners have discovered a new brand or product on Pinterest.

    And your clients need to take advantage of the opportunity to be present on the platform that 7 in 10 users consider their “go-to” place to find products or services that they trust. 

    Key Takeaways

    Social media is the one and only place where you can be CERTAIN to reach any target audience. It continues to grow in the number of users and amount of time being spent.

    It’s by far the most powerful (and plentiful) advertising medium – no matter the industry or vertical…

    There’s an opportunity for every business on social media, and if you or your client’s business isn’t taking full advantage of it…you’re missing the mark.

    And there is NO reason why any ad spend should be allocated toward a platform unless you know WHO is on the platform – which is why you need to access our free MarketAnalyzer tool here to find out.

    Ready to see how your agency can help any client reach the right audience, at the right place, EVERY time?

    Use our free MarketAnalyzer tool to unlock the key insights you need..

    4 Best Practices for Agencies to Improve Any Dealers Snapchat Strategy

    4 Best Practices for Agencies to Improve Any Dealers Snapchat Strategy

    Running Snapchat Ads is an effective way to showcase any dealer’s brand and inventory, YES!

    But it’s definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat…

    Snapchat provides a unique opportunity for businesses to build their brand organically. It doesn’t cost more $$$, it isn’t time-consuming, and it provides more value than you’d think!

    Image Source: Snapchat

    Click here to unlock the ultimate Snapchat Organic Guide and help any dealer get the best of both worlds (paid + organic).

    Let’s go over 4 best practices that your agency needs to know to optimize any dealer’s content on Snapchat – and as a result, maximize the performance of their ads.

    1. Be Fun And Creative 

    Snapchat is different than other social channels like Facebook & Instagram; where business and brand content is mixed in with the posts from their friends and family.

    Content from brands is totally separated from the content posted by friends on Snapchat and is placed in a user’s “Discover” feed. 

    But the only way to show up in the “Discover” feed is by posting content that interests a user, is approachable, fun, plus creative. 

    Snapchat is considered a more “chill” platform than others – merely in the sense that users expect content to be raw and for it to never feel like a straight-up production: organic or not.

    So if there’s one thing your business should know, it’s how important it is for dealers to focus on posting content that’s user-generated. 

    (The type of content that looks and feels organic, content that could be mistaken for something posted by friends or family.)

    Why? Because user-generated content will resonate FAR more with a dealership’s audience than content that looks or feels like an ad.

    2. Experiment With Various Content Styles

    The initial launch of a dealer’s Snapchat profile is a chance to test content styles and learn what types of content engages users the most. 

    From selfie-style and point-and-shoot videos to different length variations – options for content are endless on Snapchat.

    Honestly, it can be overwhelming at first…

    But your agency should find comfort in knowing that dealers have nothing to lose and everything to gain when experimenting organically. 

    And remember – by testing organic performance, your agency will obtain insights that can be leveraged to maximize any dealer’s paid campaigns + develop their playbook for Snapchat.

    This is why it’s so critical for your agency to encourage dealers to become “Snapchat scientists” and test, test, test. 

    3. Create & Use Snapchat Filters

    There are a ton of fun features that Snapchat provides its users to help spice up their content – from new graphics and stickers to filters and more! 

    Filters are creative effects (or design overlays) dealers should be adding on top of their Snaps after taking them. 

    They can add a filter of their Location (which will pull their dealership’s address under “Places”), add GIFs, the current time, and SO much more…

    But one of the most important Snapchat filter dealers need to leverage is the Snapchat Geofilter. 

    Snapchat Geofilters provide dealers with a way to create their very OWN geo-filter for their business and events!

    When they create their own Geofilter, anyone on Snapchat in the dealer’s chosen location can use that filter on their own Snapchats (AKA, extra brand awareness!!). 

    We’ve made it super easy for your business to help dealers create and use Snapchat Geofilters with a “How to Create a Snapchat Geofilter” guide, + a FREE Geofilter template!

    Click here to download our Snapchat Organic Guide to get your hands on our Geofilter guide + customizable template and start helping dealers!

    4. Promote OEM Snapchat Lenses

    I think we’ve all heard of the “Metaverse,” where augmented reality and virtual reality create an enriched user experience (enter: Snapchat Lenses). 

    Snapchat Lenses are playful augmented reality experiences that transform the way that users look, along with the world around them! 

    And dealers have the opportunity to leverage Snapchat Lenses to curate engaging content that’s eye-catching with 3D effects, objects, characters, etc. 

    While Snapchat provides an app for artists and developers to create Lenses, it is a bit complex…

    But luckily, dealers don’t necessarily need to make their own lenses – they can simply search the “Explore Lenses” app for their OEM!

    Brands like Toyota and Ford have launched AR versions of some vehicle models with a virtual walk-around, allowing Snapchatters a way to explore the interior or change the exterior color!

    Check out these cool lenses: 

    PRO TIP: Make sure that a dealer’s AR content is not just campaign-specific, but always on for continuous discoverability!

    Snapchat Lenses are an awesome (FREE) built-in tool that dealers need to take advantage of as they create organic content and build their brand.

    Maximize Discoverability “In A Snap”

    It’s time for a quick recap of what we just went over – 4 of the best practices your agency needs to know to improve any dealer’s Snapchat strategy:

    1. Be Fun And Creative
    2. Experiment With Different Content Styles
    3. Create & Use Snapchat Filters
    4. Promote OEM Snapchat Lenses

    Combined, these 4 best practices will help your agency take a dealer’s Snapchat strategy to the next level…

    Yet there’s still more that your agency can do to help dealers take it even a step further, fully optimize their content, and TRULY transform their presence on Snapchat.

    …It’s all in our Snapchat Organic Guide here.

    Want to discover how your agency will round out any dealers strategy on Snapchat?

    Download our “Snapchat Organic Guide: For Your Auto Agency’s Dealer- Clients” to find out the secrets for maximizing any dealer’s reach on Snapchat!