Request A Demo
Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool

Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool

by | Mar 1, 2021 | Advertising, Agency, Facebook Ads, Uncategorized

Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from Facebook and Instagram ad campaigns.

Your clients hand you $1 with the expectation that you’re going to turn that into $2-3. Do that, and chances are they’ll reinvest that money right back into you – talk about a win-win.

Dealers like numbers, they like facts and to see the fruits of their labor (advertising investment) in the form of results.

But metrics like # of Leads, Cost-Per-Lead, and Reach only mean so much for so long…

…so how does your agency PROVE to clients that they’ve truly made the right decision investing with YOU? That their investment was a wise one?

We’ll tell you how: offline events, AKA sales matchbacks!

Running sales matchbacks is just one of BuyerBridge’s MANY features that will make your agency’s life easier, and clients’ results better…

[WATCH NOW] BuyerBridge On-Demand Demo: The Powerful Facebook Adtech Platform For Agencies & Resellers

The most effective way to prove Facebook ROI to your clients is by running offline event matchbacks to track unit sales back to your dealers’ Facebook ads, and we’re about to break down why.

The Beauty Behind Tracking Offline Events

Offline events are interactions with customers that take place offline (e.g., a vehicle purchase, service appointment, etc).

When someone walks into a dealership with the intention of purchasing a vehicle or receiving some type of service, oftentimes – it’s no coincidence.

Likely, there was something the customer either saw or heard that prompted them to travel to your client’s dealership. For instance, an ad on Facebook!

Did you know that your agency can actually upload your client’s CRM list, and run a matchback report that will reveal who clicked or viewed an ad before they went and bought from the dealership?

Amazing, right?!

Reporting on offline performance leaves nothing up for interpretation and can be super simple if you have the right tool, a tool like the BuyerBridge Offline Event Uploader Tool. 

The BuyerBridge Offline Event Uploader Tool 

Our Offline Event Uploader Tool enables agencies to upload offline events and evaluate attribution of those events to their advertising investments on Facebook – directly within the BuyerBridge Platform.

We wanted to create a tool that provides value-added benefits beyond those available with Facebook, and it’s as easy as 1, 2, 3. 

  1. Download customer data.
  2. Prepare and upload.
  3. View results! 

The Offline Performance Report includes: 

  • Total Offline Purchase Events: The number of events that occurred in the given time period.
  • Attribution Window Matrix: How the customers’ events you uploaded could be attributed to ads on Facebook (viewed an ad and did not click, viewed and did click on an ad)(1 day, 7 days, 28 days). 
  • Events Attributed to Facebook ads: The number of MATCHED events that occurred in the given time period.
  • Cost Per: The accounts ad spend over a select time period, over the # of events attributed to Facebook ads. 

The results generated in the BuyerBridge Offline Performance Report enable agencies to prove ROI to clients with facts like, “in the past 90 days, 272 units sold were attributed to your advertising efforts on Facebook, at a cost of $239.22 per unit sold.

Meaning, $239.22 of your dealer’s ad spend is all it took to result in a vehicle purchase…talk about a return on their investment. There’s nothing quite as satisfying as being able to tell a dealer that the ads you ran for them resulted in a concrete number of units sold!

The BuyerBridge Offline Event Uploader Tool makes the process of uploading offline events simple and provides your agency with a way to generate matchback rates more efficiently than with Facebook.

Key Takeaways

For many reasons (especially the current changes happening on Facebook), offline events are more important than ever

Through tracking Offline Events, your agency will be able to track the effectiveness of campaigns at the Ad Level.

And by using BuyerBridge’s Offline Event Uploader Tool, it’s EASY, FAST, and ACCURATE!

Don’t miss out on all of the inventive ways the BuyerBridge Platform continues to add value for both your agency and clients.

Click here to schedule a demo and see how your agency will prove undeniable ROI to your dealer clients, PLUS increase their ad spend with you. 

WATCH NOW: BuyerBridge Instant Demo

Go behind the scenes of BuyerBridge, the most powerful Facebook AdTech platform for automotive agencies!

Watch Now
Important Image Sizes for Your Dealer Clients’ Facebook Ads

Important Image Sizes for Your Dealer Clients’ Facebook Ads

by | Jan 29, 2021 | Advertising, Agency, Facebook Ads, Uncategorized

Why Image Size Matters 

Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past!

It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at.

One of the biggest reasons for low quality images is because they haven’t been sized correctly – which you think would be pretty straightforward, right? Wrong!

When it comes to Facebook, it’s not as simple as “one size fits all.”

From the Facebook Feed to Facebook Stories and Marketplace to Messenger Sponsored Messages, image sizing varies…

…and trying to keep track of these different image dimensions and applying them to each image takes up so much of your time, patience, and requires additional resources (aka $$$). 👎

Don’t worry though – we’re here to make sure that you know the exact image sizes to achieve the highest quality image within your Facebook ads!

Facebook Ad Image Sizes & Pro Tips for Your Agency’s Clients 

If you don’t use Facebook’s best practices for image sizes, you’re risking:

  • Pixelation and weird image stretching (which negatively impacts BOTH your agency’s status as an expert, but your dealer clients’ engagement rates and outcomes!!).
  • Displaying a cut off image that removes your clients’ messaging, and prevents their audience from viewing the entire picture.

Fun Fact: BuyerBridge automatically resizes images according to the placement of your ad, and Facebook’s best practices. Click here for a demo so we can walk you through all of the ways we will make your agency’s life easier.

BUT you can avoid risking anything by following these image size guidelines and pro tips when resizing your clients’ Facebook ad images: 

Facebook Feed

Image Size

Ratio: 1.91:1 to 1:1

  • Landscape (1.91:1): 1200 x 627 pixels
  • Square (1:1): 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
  3. Make sure that your file size does not exceed 30 MB. 

Facebook Marketplace 

Image Size

Ratio: 1:1 

  • 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Make sure that your file size does not exceed 30 MB. 

Facebook Stories & Messenger Stories

Image Size

Ratio: 9:16 

  • 1080 x 1920 pixels

Pro Tips

  • Facebook Stories run from the top of a phone screen all the way to the bottom…so if you want to avoid your image covering your call-to-action, be sure to leave about 14% (250 pixels) of the image free from any text or logos.  
  • Use an Image that is at LEAST 1080 x 1080 pixels. 
  • Do NOT upload an image that has a width less than 500 pixels  – that is the MINIMUM width required!
  • Make sure that your file size does not exceed 30 MB. 

Facebook Right Column

Image Size

Ratio: 1:1 

  • 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that has a width less than 254 x 133 pixels  – that is the MINIMUM width required!
  3. Keep in mind that these images are quite small, so Facebook’s best practice is to exclude text from the image used. 
  4. Don’t forget, Facebook Right Column ads are formatted for desktop-only! 

Facebook Search Results 

Image Size

Ratio: 1.91:1 to 1:1

  • Landscape (1.91:1): 1200 x 627 pixels
  • Square (1:1): 1080 x 1080 pixels

Pro Tips

  1. Use an Image that is at LEAST 1080 x 1080 pixels. 
  2. Do NOT upload an image that is less than 600 x 600 pixels – that is the MINIMUM width/height required for your image! 
  3. Make sure that your file size does not exceed 30 MB. 
  4. Feel free to simplify your agency’s life by using the same image from your Facebook News Feed ads for ads placed in Facebook Search Results…they’re the same exact size! 

Key Takeaways 

Different dealers with different campaign objectives means various images and placements – which also means A LOT of your time will be dedicated solely to resizing images.

How you choose to approach this task is up to your agency, but why waste your time if you don’t have to?

…because you don’t!

With BuyerBridge, your agency can forget about having to resize images.

From image sizing to ad creative, targeting and more –  we will make sure your entire process from start to finish is effortless, FAST, and accurate.  ✅

Let us show you how, click here to request a demo and see how you will never have to worry about image size optimization for your clients’ Facebook ads again. 

BuyerBridge 2020 Annual Recap

BuyerBridge 2020 Annual Recap

by | Dec 30, 2020 | Agency, Facebook Ads

Let’s Talk 2020

2020 was an unforeseeable year for us all…to say the least!

Despite the extraordinary events taking place within these past 12 months, the BuyerBridge team was able to persevere, making huge strides in our technology, and big additions to our team!

The team at BuyerBridge has grown significantly, and was fortunate enough to onboard many new amazing team members, channel partners and clients.

We had some pretty big goals set, like creating and launching 20 new playbooks into the BuyerBridge app, creating a better support hub for our clients, and so much more.

We feel extremely lucky to have continued developing new products and features that make day-to-day life easier for agency’s running Facebook ads.

January

  • Agencies were given the ability to activate Call Tracking for dealers regardless of if they already had an existing account. 📲
  • Our team added a new “Quick Links” section, which made jumping between Facebook UI’s to manage Ads easier than ever.
  • We initiated the development of a Monitoring System (over 30 Monitoring points & more to come) so that you could ensure your dealer accounts are performing well! 

 

February

  • Most of February was spent deploying backend updates to make sure that our team was notified of significant alerts and could resolve any issues in real-time. 🚨
  • We added the ability to opt Pro/Ultimate dealer accounts out of Marketplace during Onboarding.
  • Our Facebook Advertising Report had some major updates to take us one step further to get out of beta testing!
  • We published the support article, “What are Website Leads & How Are They Tracked?”

March

  • BuyerBridge’s Dashboard underwent some major updates preparing for end-user playbook deployment, a-la-carte onboarding, and agency (business) self-onboarding.
  • We added a new Budgeting Dashboard with updates to make budgeting more streamlined including: 
    • The ability to filter by campaigns (by name) 
    • New status field 
  • Real-time budgeting ⏰

April

  • Throughout April we continued to clean up the backend of BuyerBridge to get the app ready to evolve and scale.
  • Column totals were added to the aggregate Advertising Report to help paint the full picture of performance and make reporting on metrics easier! 🖌
  • The dealer Inventory Report and reseller Inventory Report UI were updated to make them faster and more consistent. 

May

  • 185 new dealers onboarded BuyerBridge, PLUS we added 10 new feed providers! 
  • We gave users the option to skip GTM detection for specific site providers that don’t allow website scraping.
  • Shoutout to one of BuyerBridge’s developers, Ben, who became Facebook Blueprint Certified! Rock on Ben! 🤘

June

  • Our entire workflow was updated with new designs!
  • To make things simple for users, we updated the Facebook Advertising Report with links that immediately direct users to their ad account in Facebook Ads Manager. 🔗
  • We wanted our Vehicle Performance Report to be as specific as possible, so we added a ‘condition’ field which will now be included on any exports of the data (along with the year field). 

July

  • We finally put our new Onboarding System, “Onboarding 2.0,” to the test and began alpha testing! ✅
  • Following the California Consumer Privacy Act (CCPA) being enforced, we went over the steps that BuyerBridge is taking to help California advertisers navigate through these changes. Read the full article about LDU and CCPA in the article we published here: Navigating Limited Data Usage (LDU) and the California Consumer Privacy Act (CCPA)
  • Our team launched the MarketAnalyzer Tool, a FREE tool providing agencies with a way to discover and validate more opportunities on Facebook for dealers in any market. We also made it so agencies could whitelabel the theme and personalize it to use as an asset!


August

September

October

November

  • November was HUGE for the BuyerBridge team who was working behind-the-scenes for months and FINALLY launched 19 NEW Playbooks & the NEW Playbook Library! Get all the details from our support documentation here: New Playbook Library 
  • To relieve any confusion regarding user information, we updated out user settings so that users can change their name, email, and password ALL within the BuyerBridge interface! 
  • So that our partners have a way to better scale, we migrated all existing products to our 4 NEW Product Packages. 🎉

December

  • The last month of 2020 we concentrated on making sure the BuyerBridge platform is in optimal condition as we enter a new year. 
  • Our team has been focused on building a new version of the Dealer Dashboard which makes a better first impression on dealers (upcoming release, keep your eyes out)! 👀
  • We released a blog debuting our amazing 26 Playbooks (19 new) and NEW Playbook Library! It’s an easy read and something you won’t want to miss, go ahead and check it here: The [NEW] BuyerBridge Playbook Library + 26 Playbooks

That’s the Down-Low! 

We are so appreciative of all of our team members, agency partners, reseller partners, friends, and family who have helped us make 2020 a year to remember – another incredible year to put in the books at BuyerBridge! 

(Not yet partnered with BuyerBridge? Let us show you how we make Facebook Ads for agencies easier. Click here to see our platform first hand.)

Thank you for allowing us to continue working towards making day-to-day life for agency’s easier, and more simple. Goodbye 2020, let’s GO 2021! 

Facebook Ad Automation for Auto Agencies: The BuyerBridge Playbook Library

Facebook Ad Automation for Auto Agencies: The BuyerBridge Playbook Library

by | Dec 21, 2020 | Advertising, Agency, Facebook Ads

Building Facebook Ad Campaigns Isn’t Simple

We can all agree that manually building out Facebook ad campaigns takes a TON of time.

After deciding on a dealership’s campaign strategy and honing in on their target audience, then designing ad creative and curating their message…your team is already maxed out! 🥴

And when your business is repeating this process for dozens of dealers who have various objectives in mind, and on multiple platforms, it’s simply unscalable. 

Luckily, there’s a better way: The BuyerBridge Playbook Library, the ultimate solution for automated Facebook Ads!

Click here to create a bulletproof Facebook ad strategy for dealers using 5 Facebook ad strategies that we KNOW work.

How BuyerBridge Playbooks Work

So what are Playbooks?

👉BuyerBridge Playbooks are full-blown ad campaigns at your fingertips, preset with audience targeting, ad creative, copy, AND campaign strategy for any dealer, no matter their goal. 

Each Playbook is built out head-to-toe with a different dealership objective in mind – for example, convincing users to sell their vehicles back to a dealer. 

And every Playbook is full of ads that can be deployed in ONE click of a button, to help your clients get to market FAST.

Right now, advertising automation via Playbooks is only available for Facebook & Instagram ad campaigns, but soon BuyerBridge will have Ad Playbooks for other platforms like Pinterest, Snapchat, and TikTok! 

Playbooks can include anywhere from 5-50 different ads, with a combination of single image ads, carousels, videos — all using best practices for Facebook & Instagram and optimized for the platform.

Deploying a BuyerBridge Playbook is done in 3 simple steps: 1) Select your Playbook, 2) Choose a targeting radius, and 3) Set your budget!

From there, we’ll start building the ad campaigns behind-the-scenes in your Facebook Ad Account, which takes just a few minutes.

Then use our budgeting tool, reporting, and monitoring systems to optimize and track your clients’ results!

The BuyerBridge team is working hard to apply the same methodology to additional advertising platforms like Pinterest, Snapchat, and TikTok coming soon – so stay tuned! 

130+ Playbooks: A Solution for Every Dealer

We currently offer Facebook Ad Playbooks that range from Automotive Inventory Ads (On or Off-Facebook) and OEM-Specific (Branding + Service), to Model-Lines, Custom Order + MORE.

And our team continues to roll out new Facebook Ad Playbooks at an unbelievable rate!

(In the past 2 months alone, we’ve added 50 new Playbooks to the platform!)

Each Playbook includes different types of Campaigns, including Prospecting, Retargeting, Lead Gen, Reach, and Traffic.

Maybe your dealer-client wants to boost their fixed-ops revenue, drive more leads ASAP, OR maybe their low on inventory and want to entice vehicle owners to trade-in their vehicle…

Our Playbooks are diverse, offering an abundance of strategies, so whatever a dealership’s goal may be, BuyerBridge has a Playbook that offers a solution. 

Due to inventory shortages, the most popular Playbooks for auto dealers are for vehicle acquisition: Custom Order, Pre-Order, and Buyback / Lease Pull-Ahead campaigns!

 

 

 

In the BuyerBridge platform, we make it easy to filter Playbooks by OEM Brand, Campaign Focus, or Campaign Type.

…AND with the Library’s INSTANT ad previews, you can look at what’s inside of the playbooks, and you don’t have to wonder what your client’s ads are going to look like. 

Be “Un-Fireable” With BuyerBridge Ad Automation

Your agency’s plate is full enough as it is.

Our Playbooks can make your day-to-day life just a little easier with Facebook ad automation.

Plus, since our Playbooks are tested and optimized for Facebook & Instagram best practices, you’ll be un-fireable. 

With BuyerBridge, there’s a way for your agency and dealers to both get ahead of your competition.

Click here to see inside the 5 core Facebook ad campaign strategies our Playbooks are based on, complete with image, targeting, and copy ideas! 

5 Core Facebook Ad Campaigns

Create a Bulletproof Ad Strategy and Start Maximizing Results From Your Dealer-Clients Facebook Ad Campaigns.

Unlock the Resource
BuyerBridge Budgeting Tool: Budget Your Clients’ Social Media Ads In Minutes

BuyerBridge Budgeting Tool: Budget Your Clients’ Social Media Ads In Minutes

by | Oct 16, 2020 | Advertising, Agency, Budget

Budgeting Social Media Ads Isn’t Easy

As a business or agency who is managing multiple customers’ advertising, across multiple platforms – do you dread budgeting?

You’re not alone.

Clients come to you with an objective, a dollar amount of what they want to invest in their social media ads, and expectations of a high return…all with ZERO room for error.

This puts a lot of pressure on agencies and businesses, and makes optimizing and tracking ad budgets for multiple ad accounts a painstaking task. 

That’s why we created the BuyerBridge Budgeting Tool.  

The tool helps businesses optimize and monitor multiple clients’ ad budgets across social media platforms – like Facebook & Instagram, Snapchat, TikTok, and Pinterest – at scale, and prevents you from having the “oops your ad account was under-spending, or overspending” conversation ever again! 

Want to see how it works in real-time? Click here to schedule a demo of the platform!

The Limitations of Budgeting Multiple Accounts Across Multiple Ads Managers

Working out of the Ads Manager of a handful of channels to set Daily or Lifetime budgets is a route we’ve ALL tried before.

Daily budgets are easy enough, but platforms tend to avoid transparency regarding a spend forecast vs. actual budget.

For example, in the Facebook Ads Manager, you only have visibility into the Daily Budget…and they make sure to preface that actual ad spend may vary – which overall just is not reassuring.

On the other hand,  it’s easy to set it and forget it; and before you know it, your client’s entire budget is spent and their results are capped.

What a FUN conversation that is to have – OR NOT. 

So I think we can all agree: if you’re an agency with more than a handful of accounts, and your clients are running ads on more than just one social media channel – the toggling in and out of accounts and channels to monitor and change budgets is kinda torture.

And the constant back-and-forth toggling doesn’t just drain you mentally, but also physically – like literally consuming all of your time and causing internal setbacks.

Removing Limitations: BuyerBridge Budgeting Tool 

I know the thought of being able to easily optimize and track budgeting for a ton of accounts across numerous social media ad platforms seems too good to be true…

But not with the BuyerBridge Budgeting Tool, which was built specifically to help agencies save time, gain efficiency, and reduce churn rates.

We understand how campaign performance is unpredictable, and can fluctuate on a day-to-day basis, PLUS that your agency likely has dozens (if not hundreds!) of accounts to monitor, which is why we’ve made sure to remove budgeting limitations set inside of the standard ads manager tools. 

That said, the BuyerBridge team has made sure that with our Budgeting Tool you have visibility into ALL of your clients real-time budgeting for each social platform…and from ONE single screen.

And to make it even easier, we’ve included indicators of where budget may be “off,” and the ability to filter by campaign type.  

 

All you have to do is set a Monthly Budget Goal for your clients and we’ll take it from there!

Once a Monthly Budget Goal has been set, our tool automatically generates the following: Projected Spend, Spend to Date, Current Daily Budget, Average Daily Budget, Suggested Daily Budget, and Suggested Daily Adjustment. 

The BuyerBridge Budget Report updates on a daily basis for the current month to accurately depict your client’s progress towards their budget goal in real-time.

It makes it SO simple to scan and identify where all of your clients accounts currently stand in terms of their ad spend and budget goal!  

This is exactly the type of transparency that will immediately increase your efficiency in budgeting social media ads for clients. 

BONUS: When you start seeing successful results, it’s likely your client will want to increase their Monthly Budget Goal, and it’s simple for you to make that change right inside of the tool! 

Key Takeaways 

The BuyerBridge Budgeting Tool, along with the entire AdTech platform itself, is designed to provide a simple user experience, but powerful in proficiency. 

Ready to save time, gain efficiency, and reduce churn rate for your business and customers?

Click here to request a demo and see the advantage BuyerBridge’s Facebook Budgeting Tool!

How much should your clients spend on Facebook?

Identify your client’s recommended ad spend, audience size, and even ROI across Facebook, Snapchat, and more!

Start Analyzing