A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...
1. To deploy pre-built, fully optimized social media ad campaigns Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But I’m sure we can all admit that “moving fast” often means...
In the past, it was easy for us to identify where shoppers were spending time. (Remember the good ol’ days with 3 TV networks?) Now, we have to work harder to figure out where our clients’ audiences are. And while every audience is different, we know one thing is...
Running Snapchat Ads is an effective way to showcase any dealer's brand and inventory, YES! But it’s definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat… Snapchat provides a unique opportunity for businesses to build...
Organic content on Instagram is an influential tool that many businesses overlook. 😕 Unlike paid ads, it can be difficult - if not downright impossible - to prove direct ROI from an organic social media strategy. But a strong organic presence on Instagram not only...
If the shocking announcement Facebook made yesterday sent your head spinning, you're not alone. If 2021 has taught us anything about the digital marketing universe, it’s that adaptability is virtually everything. From iOS updates and cookie privacy changes to...
Reporting on the performance of your client's social media ads is a powerful thing. Powerful enough to seriously impact your agency’s reputation, and let's not forget - churn rate! This means it’s up to your agency to paint a “pretty picture” of their ad performance,...
What Is BuyerBridge? Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers. If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help...
Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from Facebook and Instagram ad campaigns. Your clients hand you $1 with the expectation that you’re going to turn that into $2-3. Do that, and chances are they’ll reinvest...
Why Image Size Matters Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past! It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at. One of the biggest...
Let's Talk 2020 2020 was an unforeseeable year for us all...to say the least! Despite the extraordinary events taking place within these past 12 months, the BuyerBridge team was able to persevere, making huge strides in our technology, and big additions to our team!...