Automotive Marketing Software for Agencies and Dealer Groups
Turn every rooftop's inventory into ads on Meta, Google, TikTok, Snapchat and Pinterest from 1 login.
Launch 500+ ready-made Playbooks, cap spend down to the VIN and show dealers which ads sold cars. Built for agencies running 2 or more dealership locations.
500+Playbooks Spend capped per VIN What Automotive Marketing Software Does for Dealer Ads
Automotive marketing software connects a dealer's vehicle feed to their ad channels. It builds inventory ads, keeps them in sync as cars sell and reports which ads led to leads and sales.
BuyerBridge does that for every rooftop you manage, in 4 steps.
Inventory Ads That Update as Cars Sell
Ads build from the dealer's vehicle feed. When a car sells, its ad stops. When a new one lands on the lot, it's in the next ad set.
500+ Playbooks for Cars, Motorcycles, RVs and Trailers
Each Playbook is a full campaign with copy, creative and objectives already set. Pick one, attach the vehicles and launch.
Control Ad Spend Down to the VIN
Group vehicles into product sets by price, days on lot, make or past ad results. Each set gets its own spend cap, so Meta can't pour the whole budget into a few cars.
See how it works in VIN-level ad spend control.
Manage and Pace Every Rooftop's Budget
Real BuyerBridge screens. Every dealer's campaigns sit in 1 table, and the budgeting view shows who is under or over pace.
Campaign table. Pause, edit budgets and filter by channel in campaign management software.
Budget pacing. Monthly goals, spend to date and suggested daily budgets for every rooftop.
Onboard Every Rooftop in 1 Guided Flow
Feed, pixel, lead routing and ad accounts get connected in one flow per dealer. Facebook needs no steps outside BuyerBridge.
Full walkthrough: agency client onboarding.
Reports That Connect VINs to Leads and Sales
Show each dealer what they care about: which vehicles got attention, which ads drove leads and which led to sales.
Vehicle reportsSpend, clicks and leads per VIN. 
Offline sales matchbackUpload sold reports and see which Meta ads sold cars.
EventFlowSends site conversions back to every ad channel. 
200+ Automotive Software Integrations
Inventory from 90+ feed providers, visitor and lead tracking on 100+ website platforms, and leads sent to the dealer's CRM by ADF/XML.
See all integrations →
SEO Pages for Dealer Websites
Build model and location pages for a dealer's site without code, then paste them in. Paid and organic run from the same platform.
See SEO pages →How Much Is Manual Ad Work Costing Your Group?
Inventory changes every day, and every change means ad work at each rooftop. Move the sliders to see what that manual work costs your team.
Your group
Hours lost per team member, per week
Illustration only: your numbers depend on your team and rooftops. Upsell assumes adding channels worth 15% of current ad spend.
Book a Demo
Find Dealer Prospects Before the Pitch
MarketAnalyzer shows how many in-market shoppers live in any area and suggests a budget based on audience size and inventory type.
Automotive Marketing Software FAQ
What is automotive marketing software?
Automotive marketing software connects a dealer’s vehicle inventory to their ad channels. It builds inventory ads from the feed, keeps them current as cars sell, and reports which ads drove leads and sales. BuyerBridge does this for Meta, Google, TikTok, Snapchat and Pinterest from 1 login.
Who uses BuyerBridge for automotive marketing?
Digital agencies that run paid ads for 2 or more dealership locations, and dealer groups with 3 or more rooftops that run their own ads.
Which ad channels does it support for dealers?
Meta (Facebook and Instagram), Google, TikTok, Snapchat and Pinterest, with Reddit also available. Each channel is connected once per agency, then used for every dealer you onboard.
What are BuyerBridge Playbooks?
Playbooks are ready-made dealership campaigns with copy, creative and objectives already set. There are 500+ covering new and used models, seasonal sales, service, buyback, motorcycles, RVs and trailers.
How does VIN-level spend control work?
You group vehicles into product sets by price, days on lot, make, model or past ad results, or paste exact VINs. Each set gets its own spend cap so Meta can’t put the whole budget on a few vehicles. Meta needs at least 10 vehicles per set; 15 to 20 works better.
Which automotive marketing software is easiest to set up for a small team?
Look for guided onboarding and training. BuyerBridge walks you through feeds, tracking and ad accounts in 1 flow per dealer, Facebook needs no outside steps, and new partners get up to 4 hours of training.
Does it connect to my CRM and inventory feed?
Yes. BuyerBridge has 200+ automotive integrations: inventory from 120+ feed providers, tracking on 100+ website platforms, and leads sent to the dealer’s CRM by ADF/XML.
See Your Dealers' Inventory Ads in 1 Platform
Book a 30-minute demo and we'll walk through BuyerBridge with a dealer account like yours.
Book a Demo