You're spending more on ads than ever. Yet, the results keep getting smaller. Does this sound like you? We've helped hundreds of car businesses with...
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Is This Car Shopper Costing You Money?
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Softening Automotive Markets Always Lead to Spray & Pray
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
What Is An Automotive Nomadic Customer?
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...
Are Car Dealerships Back To “Spray and Pray” Advertising?
Remember back in the day when every digital marketing company pointed the finger and villainized “Spray and Pray” advertising? It was the #1 topic at every conference, webinar, and forum: “Stop blanketing your message!”“Stop blindly throwing darts!”“Attribution is the...
6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social
1. To deploy pre-built, fully optimized social media ad campaigns Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
How To Scale Social Ads: 6-Question Ad Test For Auto Agencies
As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But I’m sure we can all admit that “moving fast” often means...
10 Must-Know Social Media Advertising Stats for Agencies In 2022
In the past, it was easy for us to identify where shoppers were spending time. (Remember the good ol’ days with 3 TV networks?) Now, we have to work harder to figure out where our clients’ audiences are. And while every audience is different, we know one thing is...
4 Best Practices for Agencies to Improve Any Dealers Snapchat Strategy
Running Snapchat Ads is an effective way to showcase any dealer's brand and inventory, YES! But it’s definitely not the only way your agency can help dealerships reach in-market auto shoppers via Snapchat… Snapchat provides a unique opportunity for businesses to build...
3 Reasons Why Your Dealer-Clients Need an Organic Instagram Strategy
Organic content on Instagram is an influential tool that many businesses overlook. 😕 Unlike paid ads, it can be difficult - if not downright impossible - to prove direct ROI from an organic social media strategy. But a strong organic presence on Instagram not only...
BuyerBridge 2021 Annual Recap
It's Time: 2021 Recap Just like that, 2021 has come to a close - and I think we all are probably asking the same question: “Where does the time go? …which is why as we head into 2022, it's SO important to look back on and really reflect on where the time went; who we...
What Auto Agencies Need to Know About Facebook’s New “Metaverse”
If the shocking announcement Facebook made yesterday sent your head spinning, you're not alone. If 2021 has taught us anything about the digital marketing universe, it’s that adaptability is virtually everything. From iOS updates and cookie privacy changes to...
How To Easily Build Social Media Advertising Reports (For Agencies)
Reporting on the performance of your client's social media ads is a powerful thing. Powerful enough to seriously impact your agency’s reputation, and let's not forget - churn rate! This means it’s up to your agency to paint a “pretty picture” of their ad performance,...
Breaking Down BuyerBridge: The Powerful Facebook AdTech Platform For Automotive Agencies & Resellers
What Is BuyerBridge? Say hello to your agency’s (and dealer clients’) new best friend: BuyerBridge, a Facebook AdTech Platform designed specifically for auto agencies and resellers. If your agency is running Facebook Ads for auto dealer clients, BuyerBridge can help...
Easily Prove Facebook ROI To Your Clients With The BuyerBridge Offline Event Uploader Tool
Dealerships come to your auto agency for one thing and one thing only, to drive more unit sales from Facebook and Instagram ad campaigns. Your clients hand you $1 with the expectation that you’re going to turn that into $2-3. Do that, and chances are they’ll reinvest...
Important Image Sizes for Your Dealer Clients’ Facebook Ads
Why Image Size Matters Images determine whether your dealer clients’ ads are a scroll-stopper, or just plain scrolled past! It doesn’t matter how many ads you’ve set live if the quality of your image is sub-par, or down-right painful to look at. One of the biggest...