Pinterest Automotive Inventory Ads for Agencies
Turn every dealer's inventory feed into Pinterest catalog ads that change when the lot does.
BuyerBridge builds each dealer's Pinterest catalog from their feed, keeps it to in-stock vehicles and launches catalog ads from Playbooks. You decide which cars get the budget, then see what each one spent.
What Are Pinterest Catalog Ads for Dealers?
Pinterest catalog ads build each Pin from a product feed, not from one uploaded image. For a dealership, the feed is the lot. Every vehicle becomes a Pin with its photo, price and a link to its vehicle detail page.
People use Pinterest while they're still deciding what to buy. Catalog ads put a dealer's in-stock trucks and SUVs in front of them at that stage, and BuyerBridge runs the catalog, campaigns and reporting for every dealer you manage.
Each in-stock vehicle with its photo, price and VDP link.
Playbook formats made for showing inventory.
Show shoppers the cars they already looked at.
Pick which vehicles get the spend.
How Does a Dealer's Feed Stay in Sync With Pinterest?
Connect the feed once. After that, the Pinterest catalog follows the lot.
How Many Catalog Updates Does a Dealer's Lot Create Each Month?
Every sold car is a Pin to pull and every new arrival is a Pin to add. Put in your numbers and see what hand edits would cost.
Your dealers' inventory
Counts 2 edits per car that turns over: pull the sold car, add its replacement. The starting numbers are examples. Change them to match your stores.
That's $0 a year in hand edits that a synced catalog takes off your plate.
How Do You Choose Which Vehicles Get Pinterest Spend?
Without product sets, a catalog campaign decides for itself which cars to show. VINFlow product sets hand that choice back to your team.
Group vehicles by days on lot, price, body type, condition, make or model, or paste in exact VINs. Attach the set to a Playbook and it runs on Pinterest the same way it runs on Meta, Google, TikTok and Snapchat.
Give older inventory its own budget.
Reach shoppers looking for a lower payment.
Build a set around what the store sells most.
Hold spend on the units the dealer picks.
How Do You Launch Pinterest Inventory Ads in BuyerBridge?
Pick a Playbook, pick the dealers, attach a product set and deploy. The copy, creative options, objective and audience come built in, with formats made for inventory: carousel, video and dynamic retargeting.
Pinterest uses the same deploy wizard as Meta, Google, TikTok and Snapchat, so one Playbook can go out to all five at once. Got a sheet of vehicles? Upload it and BuyerBridge generates a Playbook for each one.
How Do You See Pinterest Spend for Every Vehicle?
The Vehicle Ad Report shows spend, impressions, clicks, CTR, CPM and CPC for each vehicle, on Pinterest and every other channel the dealer runs. Filter by VIN, make, model, trim or condition, and export it as a CSV.
Use it to find the cars soaking up budget and the ones nobody has seen yet, then move them into a product set of their own.
Can You Run Pinterest Inventory Ads Beyond Cars?
Yes. If a dealer's feed lists it, BuyerBridge can map it into the catalog, from trucks and RVs to campers, trailers, motorcycles and boats. Playbook designs cover RVs, motorcycles and trailers too.
Pinterest Ads Manager vs BuyerBridge for Dealer Inventory
Pinterest Ads Manager runs one account at a time. Agencies run inventory for a whole roster of dealers.
Inventory Ads on Other Channels
The same dealer feed that powers Pinterest inventory ads can run inventory ads on every other channel.
Facebook AIAsAutomotive inventory ads on Facebook and Instagram, built from the dealer's feed.
TikTok Inventory AdsTikTok catalog ads, with an inventory Playbook ready to deploy.
Snapchat Dynamic AdsFull-screen Snapchat ads for every vehicle, updated as the lot changes.
Google VLAsVehicle Listing Ads in Google search, from the same feed.Also see Pinterest ads management, VIN marketing, feed management and Playbooks.
Pinterest Automotive Inventory Ads FAQ
What are Pinterest catalog ads?
Pinterest catalog ads are ads built from a product feed. Each item in the feed becomes a Pin with its own image, price and link. For car dealers, the feed is their vehicle inventory, so every in-stock car, truck or SUV can show up as its own Pin.
Can car dealers run inventory ads on Pinterest?
Yes. Pinterest allows new, used and certified pre-owned vehicles in catalogs. BuyerBridge builds each dealer’s catalog from their inventory feed and launches the ads from Playbooks.
How does BuyerBridge build a dealer's Pinterest catalog?
BuyerBridge connects to the dealer’s inventory feed, with 90+ feed providers supported. The inventory report flags vehicles missing a photo, price or VDP link so you can fix them, and only in-stock vehicles go to Pinterest.
What happens to a Pinterest ad when a vehicle sells?
It comes out of the catalog when the dealer’s feed updates, so the ad stops showing a car the store no longer has. New arrivals are added the same way.
Can I choose which vehicles get Pinterest ad spend?
Yes. Build a VINFlow product set by days on lot, price, body type, condition, make or model, or paste exact VINs. Attach it to a Playbook and the campaign runs on just those vehicles.
What ad formats do Pinterest inventory Playbooks use?
Pinterest inventory Playbooks use carousel, video and dynamic retargeting formats. Each Playbook also comes with copy, creative options, an objective and an audience setting for prospecting, retargeting or both.
Can I see Pinterest ad spend for each vehicle?
Yes. The Vehicle Ad Report shows spend, impressions, clicks, CTR, CPM and CPC for every vehicle, on Pinterest and the dealer’s other channels. You can filter it by VIN, make, model, trim or condition and export it as a CSV.
Do Pinterest inventory ads work for RVs, boats and trailers?
Yes. If the dealer’s feed lists the units, BuyerBridge can map them into the catalog. Playbook designs cover RVs, motorcycles and trailers as well as cars and trucks.
Turn Every Dealer's Feed Into Pins
See a dealer's Pinterest catalog, product sets and Vehicle Ad Report in a 30-minute demo.