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BuyerBridge 2020 Annual Recap

BuyerBridge 2020 Annual Recap

by | Dec 30, 2020 | Agency, Facebook Ads

Let’s Talk 2020

2020 was an unforeseeable year for us all…to say the least!

Despite the extraordinary events taking place within these past 12 months, the BuyerBridge team was able to persevere, making huge strides in our technology, and big additions to our team!

The team at BuyerBridge has grown significantly, and was fortunate enough to onboard many new amazing team members, channel partners and clients.

We had some pretty big goals set, like creating and launching 20 new playbooks into the BuyerBridge app, creating a better support hub for our clients, and so much more.

We feel extremely lucky to have continued developing new products and features that make day-to-day life easier for agency’s running Facebook ads.

January

  • Agencies were given the ability to activate Call Tracking for dealers regardless of if they already had an existing account. 📲
  • Our team added a new “Quick Links” section, which made jumping between Facebook UI’s to manage Ads easier than ever.
  • We initiated the development of a Monitoring System (over 30 Monitoring points & more to come) so that you could ensure your dealer accounts are performing well! 

 

February

  • Most of February was spent deploying backend updates to make sure that our team was notified of significant alerts and could resolve any issues in real-time. 🚨
  • We added the ability to opt Pro/Ultimate dealer accounts out of Marketplace during Onboarding.
  • Our Facebook Advertising Report had some major updates to take us one step further to get out of beta testing!
  • We published the support article, “What are Website Leads & How Are They Tracked?”

March

  • BuyerBridge’s Dashboard underwent some major updates preparing for end-user playbook deployment, a-la-carte onboarding, and agency (business) self-onboarding.
  • We added a new Budgeting Dashboard with updates to make budgeting more streamlined including: 
    • The ability to filter by campaigns (by name) 
    • New status field 
  • Real-time budgeting ⏰

April

  • Throughout April we continued to clean up the backend of BuyerBridge to get the app ready to evolve and scale.
  • Column totals were added to the aggregate Advertising Report to help paint the full picture of performance and make reporting on metrics easier! 🖌
  • The dealer Inventory Report and reseller Inventory Report UI were updated to make them faster and more consistent. 

May

  • 185 new dealers onboarded BuyerBridge, PLUS we added 10 new feed providers! 
  • We gave users the option to skip GTM detection for specific site providers that don’t allow website scraping.
  • Shoutout to one of BuyerBridge’s developers, Ben, who became Facebook Blueprint Certified! Rock on Ben! 🤘

June

  • Our entire workflow was updated with new designs!
  • To make things simple for users, we updated the Facebook Advertising Report with links that immediately direct users to their ad account in Facebook Ads Manager. 🔗
  • We wanted our Vehicle Performance Report to be as specific as possible, so we added a ‘condition’ field which will now be included on any exports of the data (along with the year field). 

July

  • We finally put our new Onboarding System, “Onboarding 2.0,” to the test and began alpha testing! ✅
  • Following the California Consumer Privacy Act (CCPA) being enforced, we went over the steps that BuyerBridge is taking to help California advertisers navigate through these changes. Read the full article about LDU and CCPA in the article we published here: Navigating Limited Data Usage (LDU) and the California Consumer Privacy Act (CCPA)
  • Our team launched the MarketAnalyzer Tool, a FREE tool providing agencies with a way to discover and validate more opportunities on Facebook for dealers in any market. We also made it so agencies could whitelabel the theme and personalize it to use as an asset!


August

September

October

November

  • November was HUGE for the BuyerBridge team who was working behind-the-scenes for months and FINALLY launched 19 NEW Playbooks & the NEW Playbook Library! Get all the details from our support documentation here: New Playbook Library 
  • To relieve any confusion regarding user information, we updated out user settings so that users can change their name, email, and password ALL within the BuyerBridge interface! 
  • So that our partners have a way to better scale, we migrated all existing products to our 4 NEW Product Packages. 🎉

December

  • The last month of 2020 we concentrated on making sure the BuyerBridge platform is in optimal condition as we enter a new year. 
  • Our team has been focused on building a new version of the Dealer Dashboard which makes a better first impression on dealers (upcoming release, keep your eyes out)! 👀
  • We released a blog debuting our amazing 26 Playbooks (19 new) and NEW Playbook Library! It’s an easy read and something you won’t want to miss, go ahead and check it here: The [NEW] BuyerBridge Playbook Library + 26 Playbooks

That’s the Down-Low! 

We are so appreciative of all of our team members, agency partners, reseller partners, friends, and family who have helped us make 2020 a year to remember – another incredible year to put in the books at BuyerBridge! 

(Not yet partnered with BuyerBridge? Let us show you how we make Facebook Ads for agencies easier. Click here to see our platform first hand.)

Thank you for allowing us to continue working towards making day-to-day life for agency’s easier, and more simple. Goodbye 2020, let’s GO 2021! 

Facebook Ad Automation for Auto Agencies: The BuyerBridge Playbook Library

Facebook Ad Automation for Auto Agencies: The BuyerBridge Playbook Library

by | Dec 21, 2020 | Advertising, Agency, Facebook Ads

Building Facebook Ad Campaigns Isn’t Simple

We can all agree that manually building out Facebook ad campaigns takes a TON of time.

After deciding on a dealership’s campaign strategy and honing in on their target audience, then designing ad creative and curating their message…your team is already maxed out! 🥴

And when your business is repeating this process for dozens of dealers who have various objectives in mind, and on multiple platforms, it’s simply unscalable. 

Luckily, there’s a better way: The BuyerBridge Playbook Library, the ultimate solution for automated Facebook Ads!

Click here to create a bulletproof Facebook ad strategy for dealers using 5 Facebook ad strategies that we KNOW work.

How BuyerBridge Playbooks Work

So what are Playbooks?

👉BuyerBridge Playbooks are full-blown ad campaigns at your fingertips, preset with audience targeting, ad creative, copy, AND campaign strategy for any dealer, no matter their goal. 

Each Playbook is built out head-to-toe with a different dealership objective in mind – for example, convincing users to sell their vehicles back to a dealer. 

And every Playbook is full of ads that can be deployed in ONE click of a button, to help your clients get to market FAST.

Right now, advertising automation via Playbooks is only available for Facebook & Instagram ad campaigns, but soon BuyerBridge will have Ad Playbooks for other platforms like Pinterest, Snapchat, and TikTok! 

Playbooks can include anywhere from 5-50 different ads, with a combination of single image ads, carousels, videos — all using best practices for Facebook & Instagram and optimized for the platform.

Deploying a BuyerBridge Playbook is done in 3 simple steps: 1) Select your Playbook, 2) Choose a targeting radius, and 3) Set your budget!

From there, we’ll start building the ad campaigns behind-the-scenes in your Facebook Ad Account, which takes just a few minutes.

Then use our budgeting tool, reporting, and monitoring systems to optimize and track your clients’ results!

The BuyerBridge team is working hard to apply the same methodology to additional advertising platforms like Pinterest, Snapchat, and TikTok coming soon – so stay tuned! 

130+ Playbooks: A Solution for Every Dealer

We currently offer Facebook Ad Playbooks that range from Automotive Inventory Ads (On or Off-Facebook) and OEM-Specific (Branding + Service), to Model-Lines, Custom Order + MORE.

And our team continues to roll out new Facebook Ad Playbooks at an unbelievable rate!

(In the past 2 months alone, we’ve added 50 new Playbooks to the platform!)

Each Playbook includes different types of Campaigns, including Prospecting, Retargeting, Lead Gen, Reach, and Traffic.

Maybe your dealer-client wants to boost their fixed-ops revenue, drive more leads ASAP, OR maybe their low on inventory and want to entice vehicle owners to trade-in their vehicle…

Our Playbooks are diverse, offering an abundance of strategies, so whatever a dealership’s goal may be, BuyerBridge has a Playbook that offers a solution. 

Due to inventory shortages, the most popular Playbooks for auto dealers are for vehicle acquisition: Custom Order, Pre-Order, and Buyback / Lease Pull-Ahead campaigns!

 

 

 

In the BuyerBridge platform, we make it easy to filter Playbooks by OEM Brand, Campaign Focus, or Campaign Type.

…AND with the Library’s INSTANT ad previews, you can look at what’s inside of the playbooks, and you don’t have to wonder what your client’s ads are going to look like. 

Be “Un-Fireable” With BuyerBridge Ad Automation

Your agency’s plate is full enough as it is.

Our Playbooks can make your day-to-day life just a little easier with Facebook ad automation.

Plus, since our Playbooks are tested and optimized for Facebook & Instagram best practices, you’ll be un-fireable. 

With BuyerBridge, there’s a way for your agency and dealers to both get ahead of your competition.

Click here to see inside the 5 core Facebook ad campaign strategies our Playbooks are based on, complete with image, targeting, and copy ideas! 

5 Core Facebook Ad Campaigns

Create a Bulletproof Ad Strategy and Start Maximizing Results From Your Dealer-Clients Facebook Ad Campaigns.

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BuyerBridge Budgeting Tool: Budget Your Clients’ Social Media Ads In Minutes

BuyerBridge Budgeting Tool: Budget Your Clients’ Social Media Ads In Minutes

by | Oct 16, 2020 | Advertising, Agency, Budget

Budgeting Social Media Ads Isn’t Easy

As a business or agency who is managing multiple customers’ advertising, across multiple platforms – do you dread budgeting?

You’re not alone.

Clients come to you with an objective, a dollar amount of what they want to invest in their social media ads, and expectations of a high return…all with ZERO room for error.

This puts a lot of pressure on agencies and businesses, and makes optimizing and tracking ad budgets for multiple ad accounts a painstaking task. 

That’s why we created the BuyerBridge Budgeting Tool.  

The tool helps businesses optimize and monitor multiple clients’ ad budgets across social media platforms – like Facebook & Instagram, Snapchat, TikTok, and Pinterest – at scale, and prevents you from having the “oops your ad account was under-spending, or overspending” conversation ever again! 

Want to see how it works in real-time? Click here to schedule a demo of the platform!

The Limitations of Budgeting Multiple Accounts Across Multiple Ads Managers

Working out of the Ads Manager of a handful of channels to set Daily or Lifetime budgets is a route we’ve ALL tried before.

Daily budgets are easy enough, but platforms tend to avoid transparency regarding a spend forecast vs. actual budget.

For example, in the Facebook Ads Manager, you only have visibility into the Daily Budget…and they make sure to preface that actual ad spend may vary – which overall just is not reassuring.

On the other hand,  it’s easy to set it and forget it; and before you know it, your client’s entire budget is spent and their results are capped.

What a FUN conversation that is to have – OR NOT. 

So I think we can all agree: if you’re an agency with more than a handful of accounts, and your clients are running ads on more than just one social media channel – the toggling in and out of accounts and channels to monitor and change budgets is kinda torture.

And the constant back-and-forth toggling doesn’t just drain you mentally, but also physically – like literally consuming all of your time and causing internal setbacks.

Removing Limitations: BuyerBridge Budgeting Tool 

I know the thought of being able to easily optimize and track budgeting for a ton of accounts across numerous social media ad platforms seems too good to be true…

But not with the BuyerBridge Budgeting Tool, which was built specifically to help agencies save time, gain efficiency, and reduce churn rates.

We understand how campaign performance is unpredictable, and can fluctuate on a day-to-day basis, PLUS that your agency likely has dozens (if not hundreds!) of accounts to monitor, which is why we’ve made sure to remove budgeting limitations set inside of the standard ads manager tools. 

That said, the BuyerBridge team has made sure that with our Budgeting Tool you have visibility into ALL of your clients real-time budgeting for each social platform…and from ONE single screen.

And to make it even easier, we’ve included indicators of where budget may be “off,” and the ability to filter by campaign type.  

 

All you have to do is set a Monthly Budget Goal for your clients and we’ll take it from there!

Once a Monthly Budget Goal has been set, our tool automatically generates the following: Projected Spend, Spend to Date, Current Daily Budget, Average Daily Budget, Suggested Daily Budget, and Suggested Daily Adjustment. 

The BuyerBridge Budget Report updates on a daily basis for the current month to accurately depict your client’s progress towards their budget goal in real-time.

It makes it SO simple to scan and identify where all of your clients accounts currently stand in terms of their ad spend and budget goal!  

This is exactly the type of transparency that will immediately increase your efficiency in budgeting social media ads for clients. 

BONUS: When you start seeing successful results, it’s likely your client will want to increase their Monthly Budget Goal, and it’s simple for you to make that change right inside of the tool! 

Key Takeaways 

The BuyerBridge Budgeting Tool, along with the entire AdTech platform itself, is designed to provide a simple user experience, but powerful in proficiency. 

Ready to save time, gain efficiency, and reduce churn rate for your business and customers?

Click here to request a demo and see the advantage BuyerBridge’s Facebook Budgeting Tool!

How much should your clients spend on Facebook?

Identify your client’s recommended ad spend, audience size, and even ROI across Facebook, Snapchat, and more!

Start Analyzing
A Free Tool For Agencies: Unlock Facebook Opportunities In Any Dealer’s Market

A Free Tool For Agencies: Unlock Facebook Opportunities In Any Dealer’s Market

by | Aug 24, 2020 | Agency, Facebook Ads

🎉 Introducing: Free MarketAnalyzer Tool For Automotive Agencies

Our new MarketAnalyzer app is a free tool developed by BuyerBridge to help your automotive agency show dealership prospects the power of Facebook by offering them key insights about their market.

Before, your agency would need to go through the motions of setting up an Ad Account and using Facebook Ads Manager to find out your dealership clients’ targeting potential and audience reach.

You also would have to request unique access to third party data providers if you wanted to include credit score targeting or In-Market Shopper audiences.

Now, agencies can use the MarketAnalyzer to discover and validate more opportunities on Facebook for dealers in any market, in real-time.

How The MarketAnalyzer Works 

All you have to do is visit https://buyerbridge.io/resource/free-market-analyzer-tool, input your prospective or current client’s street address, and preferred geo targeting, and we’ll take care of the rest.

Did you know? You can also download the MarketAnalyzer as a Desktop app! Get started and see how. 

Selecting a Primary radius helps your dealership clients establish the opportunity available within their immediate PMA/AOR.

But, since many In-Market auto shoppers are willing to both wait and travel for the vehicle they want, the MarketAnalyzer tool includes a Secondary Market radius.

This helps expand the radius of your client’s geographic targeting, and ultimately, maximize the total number of opportunities in their market.

 

The MarketAnalyzer Tool will reveal: 

  • Total Facebook Users You Can Reach within your client’s Primary and Secondary radius and User Demographics such as gender and age. Understanding more about your audience on Facebook will help determine the best way to reach and resonate with them.

  • The Total # of In-Market Auto Shoppers your clients can reach within their Primary and Secondary Market radius. These numbers are pulled from Oracle Data Cloud with POLK / IHS Markit data and establish how many Facebook users are likely to purchase within 3 months – 1 year!

  • User Credit Scores are broken down into the following credit tiers: “Up & Coming,” “Established,” and “Thriving.” Depending on the credit score of the shopper, you can help your dealer clients deliver the right message, such as showing luxury vehicles to higher credit tiers, and financing options to lower tiers.

Once your clients see their report, help them understand the data in terms of their store’s success.

Can they change their messaging so that it’s more in-line with their market’s demographics and age groups? 

Does their market’s Credit Score intel indicate a certain ad strategy, such as more financing programs, or a focus on higher-end models

Armed with this information, agencies can educate dealers on the benefits of utilizing data-driven solutions on Facebook and Instagram.

More viable opportunities on Facebook means more ad revenue for you, and more results for your dealers!

 

The Advantage Your Agency Needs 

What if I told you that you could use our innovative MarketAnalyzer tool, and brand it as your own? 

Both dealerships and agencies want to increase their sales opportunities, and BuyerBridge knows that!

That’s why we’ve made “whitelabeling” our MarketAnalyzer tool available for your agency to use  as a Lead Magnet of your own.  

With whitelabeling, you can:

  • Add your own domain, brand colors and logo
  • Use a lead magnet to gain more leads and prospects
  • Remove all references to buyerbridge.io

Reach out to your BuyerBridge Account Manager to learn more about how you can whitelabel our MarketAnalyzer tool.

The MarketAnalyzer provides your agency with actionable information to present your clients with, giving you both the chance to pursue additional conversations about how Facebook Advertising can work for their dealership.

Don’t underestimate the power of a digital tool. Click here to Unlock The MarketAnalyzer Tool for free and see its capabilities for yourself.

Introducing BuyerBridge Onboarding 2.0: Onboarding Made Easy for Automotive Agencies

Introducing BuyerBridge Onboarding 2.0: Onboarding Made Easy for Automotive Agencies

by | Aug 13, 2020 | Facebook Ads, Updates

🎉 Introducing Onboarding 2.0!

 

We are thrilled to announce the launch of our new and improved version of the BuyerBridge Onboarding system: Onboarding 2.0!

Onboarding is the first and most critical step in setting a new dealership Facebook Ad account up for success, but it also can be the most difficult.

From getting Facebook Page access, integrating a dealership’s inventory, installing the Pixel, and getting ads live…

…there’s countless areas where things can get held up, leaving a bad impression on your clients.

Since we launched the BuyerBridge Platform, we knew that we needed to make “a better onboarding experience” our #1 priority for our agency partners.

Our previous Onboarding flow was a step in the right direction, but it wasn’t perfect.

Now, with Onboarding 2.0, we’re confident that your agency will be able to set clients live faster and begin driving results sooner than ever before.

A Powerful New Onboarding System

Though our original Onboarding system provided users with an automated workflow system, certain commands ran behind-the-scenes (like Page Access, getting approval from the site provider to install the Facebook Pixel, and gaining access to inventory exports).

This prevented our agency-partners from having full visibility into these “behind-the-scenes” activities, often leaving them confused as to how they could move forward.

As a result, Onboarding stalled, and agencies had to rely heavily on our Support team.

We realized that our agency-partners needed the control necessary to complete important tasks throughout our Onboarding system; both independently and in real-time.

That’s why our Development and Product teams went to work and developed Onboarding 2.0,
resolving all of these pain points, and so much more…

Onboarding 2.0 Highlights & Features

The Onboarding 2.0 system is simple for users, but advanced in its capabilities.

A new user interface simplifies tracking where you and your account are in the Onboarding process.

Follow along effortlessly, with progress indicators on the left side, and breadcrumb navigation at the top of the Onboarding window.

You can also stop and pick up wherever you left off, and view the Onboarding Status of any Account through the Account Status drop down.

Here are the BuyerBridge Onboarding 2.0 system’s core highlights and steps:

HEADS UP: There’s a lot here! With so many new, awesome features, the absolute BEST way to see if BuyerBridge Onboarding 2.0 can help you onboard Facebook clients faster, is to see it for yourself! Schedule a LIVE demo with our team here.

1. Product

Choosing a product for your account is easy; simply choose your core product, like Facebook Inventory Ads Pro, and add any Playbooks you like.

2. Facebook Page, Assets, and Ad Account Dependencies

All the nuances about onboarding a new dealership account in Facebook are now consolidated in one place. Easily connect a Facebook Page and Business Manager assets, then add Payment methods and accept Facebook’s Terms of Service.


Previously, this step in Onboarding automatically sent Page Access requests and handled dependencies, which were difficult to track. But now, your agency has complete, hands-on control over these requests by using our curated templates and selecting Reply All.

Google Tag Manager (GTM) Setup + Detection

Easily create and deploy a Google Tag Manager (GTM) script, which hosts tracking information for the Facebook Pixel and Google Analytics on a client website.

In the original Onboarding system, this was more of a “behind-the-scenes” event. Now, your agency will have full control over GTM code creation and installation, communication with the client’s Site Provider, and code detection after placement.

Inventory Type and Status

To retrieve a dealership’s Inventory, you will need to select to integrate with their Website Inventory or Feed Inventory.

Option 1 – Website Inventory: With this selection, our BuyerBridge Automatic Scraper will download Inventory from your website on a regular basis. You can verify the data, prices, and can always change to Feed Inventory at a later date. Our system will scrape your live website inventory and format, process the data, and generate catalogs, and more—all in 10 minutes or less!

 

Option 2 – Feed Inventory: This option will require that you work with your dealer’s data provider in order to export Inventory to BuyerBridge. Our new Onboarding system provides agency-partners with pre-built messaging to Request Approval and Request Inventory Export, which you can easily send to all necessary contacts directly through the platform.

 

Location

This step requires that the address associated with your Ad Account is validated by Facebook.
Using Onboarding 2.0, Facebook should have automatically validated the address through the completed Add Account form. Our newest Onboarding system also allows for a more precise location by dragging the map marker or clicking to adjust.

Call Tracking

Gather useful caller data and attribute incoming calls to BuyerBridge advertising efforts by configuring Call Tracking numbers associated with Facebook Ads and Marketplace (forwarded to the accounts Main Number).

Lead Destinations

Ready to help your auto dealers capture leads and drive instantly to their CRM? Add in as many email destinations (in ADF XML or Plain Text) as you’d like, and BuyerBridge will send leads from Facebook to them automatically.

Targeting

Target the right audience by selecting a geographic location for each of the ad sets that are being deployed under the campaigns selected.

Budgeting

Set and distinguish your Daily Budget from the Estimated Monthly Budget (Facebook does not target specific monthly budgets for the campaigns that BuyerBridge deploys).

Putting It Into Production

Trial and error is an important part in developing a high quality system of any kind!

In order to make sure our new Onboarding system was ready-to-go for our agency-partners, 6 of our active accounts have participated in a beta test.

We’ve found and fixed bugs and heard directly from our accounts what their experience was like. The feedback from these accounts was integral for our team to produce the best possible Onboarding system.

Are you ready to take your Agency’s Onboarding system to a whole new level?

See for yourself how Onboarding 2.0 will advance your agency! Click here to schedule a demo.

Our product and development team continue to innovate the Onboarding system and expand its capabilities. New updates designed for your agency are being developed and deployed left and right, you don’t want to miss out!