by Brooke Jensen | May 7, 2020 | Advertising, Agency, Facebook Ads, Marketing
Running an ad campaign is required to get your business in front of those who would be interested in your wares. This is especially true for automotive dealerships who want to sell the latest cars to customers interested in their brand. Due to the massive growth over technology in the preceding decade, advertisement has become much more accessible and cheaper to do. Facebook, for example, has become one of the largest social media platforms on the planet, with massive amounts of people spending their days socializing and looking up the latest news.
Due to the massive growth Facebook has undergone over the years, businesses began taking advantage of this by making their own profiles and running ad campaigns to those who would be interested in their products. Automotive dealerships were just one of the many types of businesses to have jumped in on this action, and plenty of them have seen lots of success. Facebook has managed to make its Facebook ad something truly successful by providing its customers with the tools they need to reach out to their target audience. The best part about Facebook ad is how flexible and cheap running a campaign can be, so if you are on a budget, you can adjust the campaign in ways that will suit your needs.
With all that said and done, you’ll want to get in on that piece of action yourself. For this article, we’ll be offering tips on how you can run the best Facebook automotive ad campaign out there.
The Funnel
Any campaign you decide to launch should be specific to either the top, middle, or bottom of the funnel. Before you even begin to formulate a Facebook ad, determine which section of your funnel will be used to reach out. This ensures you have a clear objective, leading to your campaign ad being more successful once launched. According to a study conducted by Hubspot about the buyer’s journey, over 80% of them were shown to do their shopping through mobile devices and computers.
Known Demographics
As someone who runs an automotive dealership, you’ll already be aware of every single piece of information about the cars you’re selling, so why don’t you spend some of your time learning about the people who purchase them?
Facebook has managed to provide its users with targeting tools suitable for reaching out to the proper audience at the correct time. Show pictures and information about the vehicles you have to the appropriate people at the right time, and you’ll experience a massive boost in your scores, click-through rates (CTR), and cost per click (CPC). It all comes down to what type of cars you are selling at your dealership after all. If your dealership deals with classic cars, sports cars, or trucks, you’ll want to make sure you are reaching out to the appropriate people who would be interested in your inventory. For example, if you are a dealership that sells luxury cars, target options with job titles, or individuals whose income is more then $100,000 each year.
Exclude uninterested age groups
While not surprising, most people who are on Facebook will be on the younger demographic, usually between the ages of 18 to 22, but they’ll make up a small percentage of customers who are interested in your dealership. The tools provided by Facebook does allow you to take advantage of this and eliminate them from your targeting efforts. As a dealership owner, you’ll probably hesitate about excluding certain types of people from your advertisement campaign. This is understandable since you’ll want to make as many sales as possible, it won’t seem like the smartest idea to cut off a large percentage of people.
Although deciding on a more specific group of people will allow you to come up with a better decision when it comes to developing your content for your ads. Furthermore, studies have revealed that this increase in relevance will lead to a decrease in CPC. The main objective behind your ad campaign is to sell more cars, and you’ll need more quality leads to pulling this off.
There are also plenty of other groups you’ll want to avoid targeting during your campaign. For example, younger generations won’t be too interested in purchasing a car until they’ve become financially stable or old enough to afford one. To ensure you are targeting the right people suited for your dealership, consider testing various age groups to see how they react to your attempts of reaching out to them.
Video ads
Videos have become an essential part of Facebook over the years, and they’ve managed to overtake the newsfeed of a regular Facebook user. More than four billion video views take place on Facebook each day, making video content one of the central driving forces behind the highest engagement rate of the platform. Chances are, your automotive dealership doesn’t possess any type of video posted on its page. Facebook also allows people to make slideshow ads, which means you can turn any of the images you have of your cars into a flawless video. All you need to do is decide on seven pictures, attach some audio and text overlays, and you’ll be done. Showing off your dealership’s location, interior, service department, inventory, and anything else can now be done in s easy, cheap, and seamless fashion.
You should also keep in mind that most people these days search for their news feed through their mobile phones. This means you’ll want to make sure any videos you post are also mobile-friendly for your target audience. Fortunately, Facebook has provided some tips of their own on how to post an optimal video that will fit for mobile users. Here is a summary of the information they’ve provided.
Facebook has stated that over 94% of their mobile users consume content vertically, meaning you should keep this in mind when you are producing your ads for mobile. The content you make should also be captivating to watch even with the sound off and entice viewers if they do have the sound on. Gain their attention and make sure your message manages to come off quickly by animating your creation. Also, provide a capture for users who keep the sound off so they can still be aware of the message you’re providing them with. Don’t be afraid to switch around your creativity by also including some stickers, emojis, or GIFs to relate with your target audience, and don’t hesitate to mess around with the visual effects tools to engage with those on mobile.
Retargeting Facebook ads
If not sure what retargeting ads are, it’s quite simple, the idea here is to send a reminder message to any customer who has visited your website and never completed their submission form, checkout or other conversion action. You shouldn’t miss out on customers who are clicking or converting during the first time around. Facebook will allow you to use their targeting tools, such as Pixel, to help your dealership remain on top of mind and ensure you can generate more conversions.
To ensure you have a successful retargeting campaign on Facebook, you should consider adding some of these to your ad. Callouts for anyone who has recently browsed through your inventory. Include a sense of urgency, reminding your target audience to check out the latest offerings before they expire. And lastly, mention any exclusive deals your dealership may be having for first-time customers.
Avoid unnecessary clicks
You’ll need to make sure to exclude your dealership’s competitors and employees utilizing Job employer and job title targeting options. This is to prevent having to pay for any unnecessary clicks and enables you to concentrate your resources where it truly counts. Make sure to also exclude specific audiences that decrease your CPC and allows you to reach out to those who will benefit from receiving your ads instead. Facebook themselves has come up with some fantastic tips for developing for your target audience by excluding certain criteria.
Be aware of your placement
When it comes to Facebook, targeting doesn’t all come down to the quality of the people being targeted, it also about the specific platform they are on when they see your ads. Ad placements on Facebook are the platforms and networks where your advertisement will be shown. When you’ve launched your ad campaign on Facebook, your ad placement will have a massive effect on cost. The ad default setting on Facebook will have your ads run through its Audience Network, which are the Facebook news feeds (mobile and desktop), Instagram, and Facebook Messenger.
Facebook themselves have recommended that running your ads everywhere within its ecosystem is the best way to pull this off the CPC can vary by quite a lot, so you’ll need to walk carefully. Every one of these platforms shall offer you a unique benefit, and it’s recommended that you design each ad to a specific platform where it will be seen by your target audience.
Dynamic ads
With the assistance of Facebook Pixel, you’ll be able to use Facebook dynamic ads to automatically develop ads based on your customer base’s activity on your dealership’s site. Prospective customers will see these ads that direct them to a suitable relevant inventory page, lead forms, or any other page that has gained interest previously. Most of all, your prospective customer will be shown the automobiles that are most suitable for their matter. Meaning this will lead to your engagement to increase even further.
The only thing you’ll need to do to get this working is to provide an inventory catalog filled with knowledge on each vehicle, such as price, location, and availability. Facebook will make use of this list to integrate the information into the ads. Once you’ve gone through the process of setting it all up, your work will be concluded. Facebook will dish out the appropriate ads to the correct customers so you can concentrate on making those sales.
Special Ad Audiences
When it comes to automotive ad campaigns for Facebook, targeting should be prioritized, yet there will be moments when it can be challenging to reply to the information given to you about the interest and demographics of certain groups. You need to make sure you don’t wear out your foremost target audience by utilizing the same targeting every single month. Fortunately, Facebook Ads Manager does provide a Special Ads Audience (SAAs) to assist dealerships, such as yours, to reach out to more people who are interested in interacting with your ads. The SAA can also be based on the website traffic or lists that you upload into Ads manager as well.
Lead Generation
When running a lead generation ad for your automotive dealership, you not only will be informing your target audience about the vehicles you are offering them but most importantly, you’ll be gathering leads through a highly targeted campaign. This approach will mean that you’ll expand your reach to the appropriate sales prospects during the first time around. Furthermore, Facebook fills out the parts of the contact forms for users, so even more people will most likely submit their forms to your dealership, leading towards a higher number of conversions. Facebook has also managed to partner with several CRMs to automate those leads into the CRM.
Conclusion
Facebook has made it convenient for businesses to get their brands out there, and now’s your time to make sure you take advantage of the tools provided to get your dealership in front of potential customers. These tips should be capable of setting you on the right path to making one of the best Facebook automotive ad campaigns out there. Just make sure to apply each of these tips we’ve provided you with, and don’t be afraid to test out which of them works best for your campaign. Hopefully, these tips have managed to help you out with your Facebook ad campaign.
by Brooke Jensen | Apr 18, 2020 | Advertising, Agency, Budget
Agencies owners will typically dream of building a successful business that is capable of coming up with amazing results for their clients. While this is possible, agencies tend to come with their own set of problems that can’t easily be solved like most other businesses. Agencies require a whole different solution when it comes to meeting the various challenges that affect their business daily. Thanks to the development of technology, social media, and Big data, the way agencies would handle their business has transformed in ways no one was expecting.
As grand as the internet and technology have become, plenty of agencies were caught off guard by the rapid growth and were having a difficult time adapting to this growing landscape. The introduction of new platforms, technologies, and environments have introduced a whole new set of challenges that some agencies are having a hard time dealing with. These are all common problems that have occurred over time, and fortunately for you, this article will provide the information you’ll need to fix these issues. Let’s go over 10 common problems agencies are running into and what they can do to fix them.
1. Slow adaptation to digital
The rise of the digital age managed to change the landscape of every agency out there. This sudden rise in technology had left these marketing agencies with barely any time to understand everything they needed to know about the digital landscape. Before most of these marketing agencies could even start becoming comfortable, all sorts of stuff started surfacing like analytics tools and Big data, which caused unforeseen challenges to begin appearing.
To add to the exasperation, every single one of these new software and platforms being introduced was also evolving just as quickly as the digital landscape. What was previously known by most as the best digital marketing on a single day was something completely different the day after. The continually changing trends in marketing made it improbable for most marketers to keep up, especially when those trends were very short-lived.
Some marketing agencies advanced so quickly through social media marketing that they weren’t aware of how to handle ROI. This has led to a gap of agencies being unaware if their marketing strategies were even causing an impact. Others were not taking care of storing their vital data carefully and were potentially risking the chance of losing out precious data for their agency.
The only way for you to fix this situation is by using the appropriate tools and targeting for the right audience. One of the most amazing things about the digital age is that the way we communicate between business and clients are quite open, and can be used to the advantage of anyone out there. Consider getting in touch with existing customers and see what you can do to improve your work and what seems to be the best course of action to follow.
2. Forgetting to ask questions
In this day in age, marketing agencies have all sorts of tools and platforms available to them for communication purposes. But for some reason, they have decided to stop listening to their customer base. Marketing agencies have lost their focus on trying to understand their client’s point of view and instead are trying to make the most of everything that’s become available to them.
Fixing this is quite easy, all you have to do is merely listen to your clients. Start asking them questions to get a better understanding of the target audience. While marketing agencies are aware that most of the tools have given them unlimited potential, they need to remember that human touch is still required to even utilize these tools effectively. Meaning, that you’ll only be aware of the problems, fears, and objectives of your client’s situation by sitting down and having a discussion with them.
3. What differentiates your agency from others?
Understanding the way your own agencies operate is crucial to selling yourself to potential customers. What types of problems are you solving or people? Who are you helping? How are you serving your customers, handling the marketing process, and the price of your services? If you are struggling to answer these questions, then you have some work to do. For example, let’s say you regularly help out retailing business with selling their wares, perhaps this is something your agency specializes in. Instead of solely marketing for just retails, try to concentrate on a narrower market This will allow you to improve your communication and add more value to those clients.
To stand out from the rest of the competition, consider several things. Carefully come up with a process that insulates the client from tedious work, such as gathering the needed information all at once instead of slowly asking them questions. Develop a relationship with several contracts you can bankroll so you can provide work for your client that you ordinarily do dabble in. Or utilize a particular pricing model that appeals to your target audience.
The only way you can differentiate your agency from other competitors is by figuring out what your clients value the most and become that value.
4. Remaining the same of various platforms
While there are various platforms available for marketers to spread their presence, that doesn’t mean they should be using every one of them. The worst cases come from agencies that have an appearance almost everywhere but only post regularly on a few of those places. Customers these days will want far more from businesses, which means they’ll want a different experience offered to them each time they decide to interact with your agency on platforms you are available to. In this day and age, customers feel that companies should be putting in more effort when discussing a customer’s experience.
These days, marketing agencies should be concentrating on being varied in their communication. The more marketing platforms an agency decides to open up, the more difficult it will become for them to maintain a steady brand voice and image. That is to say, if you are not correctly communicating enough, you’ll confuse your audience, and they will decide to leave you behind. Pick the platforms you know are crucial for your business success. Make sure you are also posting content that is interested and unique across all of the selected platforms if you want to remain engaged and continue to grow your customer base.
5. Budgeting issues
This is another situation that has become a common problem among marketing agencies. It’s possible that you may have come up with a fantastic strategy, and are starting to pitch the budget to pull this off, but instead of accepting like you thought they would, the client has decided to bow out. Being aware of the amount you’re suggesting for budgeting purposes was required if you wanted to achieve the results and use the platforms you’ve mentioned for this strategy, you’ll want to come up with a way to continue, but aren’t sure how to.
A marketing agency that is fully confident in the strategy they’ve come up with will have a much higher chance of convincing the client why this specific strategy is the one they’ll need to succeed at their business goals. Or else, if you are unsure if the success of your strategy truly needs the requested budget, your client will most likely feel the same. Concentrate on ROI, and every other benefit your client will like to hear if they accept the terms of your strategy. Be aware of how your strategy manages to contribute to the overall success of your winning strategy.
6. Don’t forget the small stuff
With the number of people who’ve managed to become a part of the digital age, tons of social media has caused many people to form tight communities. Plenty of them spend countless hours talking to one another about all sorts of things. Although, even though most people have grown close with the help of social media, people have forgotten how powerful small and personal gestures of goodwill can have. When it comes to marketing, these small gestures of goodwill can cause a significant impact on your capability to close consistently.
These tokens of goodwill can be pretty much anything from a simple thank you card after the client has purchased an item, to a small message hoping they are doing well after having heard from them after a while. These little gestures will make a massive difference. Even with the connection social media platforms provide, most of them can come off as cold and impersonal most of the time. That little thank you or other tokens of appreciation will have a more positive impact.
Using this strategy will allow you to nurture potential leads and turn them into valued clients. When you automate the entire process, it will take very little time to yield good results. If you haven’t already started doing this yourself, get right on it and set up an automated system that issues thank you messages. Sometimes these can provide the assistance you require to understand a client’s behavior and where the marketing funnel is.
7. Remaining ahead of industry trends
The digital marketing industry is always changing the playing field. Each month some new tool, platform, or strategy changes the way marketing is done. You need to ensure your agency manages to stay on top of any new tactics to remain ahead of the competition. Although this isn’t really an easy thing to pull off, so you’ll need to spend some time learning and sharing the knowledge you acquire to make sure your employees remain up-to-date with the latest trends.
There are several ways to fix these issues. Certain agencies have decided to specialize in particular marketing industries, which have allowed them to only keep up with a few specific parts of the industry that don’t evolve too much. Others will spend this time having sessions where they share what they’ve learned and encourage a collaborative culture to keep everyone on top of the changing trends. At times, it may be an excellent idea to hire a freelancer who is an expert at new platforms or tools. This can solve two issues, you’ll be offering your clients the expertise of this freelancer, and your team will be able to learn from it.
8. Handling client relationships
While acquiring new clients is crucial for the success of your agency, it’s even more necessary to efficiently maintain your existing customers. Poorly handling your relationships will lead to clients leaving dissatisfied even if you manage to give them high-quality service, and the single most costly thing many agencies will see is the loss of that client relationship. Because most marketing projects will require the interaction of multiple specialists, clients will have various touch points within the agency.
For instance, the same client will probably interact with a PPC specialist one day, and then the community manager afterward. Your client must not only receive the value and assistance of your agency but also feel that they’re getting the value and support they wanted. To pull this off, you should consider scheduling a meeting on a weekly or monthly basis between the client and the account manager.
9. Scaling your agency
One of the most challenging things anyone can do is scaling their business. This is especially true for an industry like digital marketing, which is more person-oriented. Growth will introduce a set of new problems when it comes to recruiting, such as making sure the service is consistently being delivered, overseeing finances, and creating a new business development team. As the agency continues to grow, you’ll need to start setting up the appropriate system to manage this growth. This includes platforms to track and monitor sales, finances, services, and human resources. You’ll also have to carefully develop your agency’s culture that brings out the best in your team.
To deal with these growing issues, you can start by using small and flexible teams that serve specific groups of clients. If your agency has developed around the founder’s brand, clients will come to the agency expecting to receive personal attention from the said founder. These types of agencies need to become proactive about expanding beyond the founder’s influence. Utilizing communication tools and systems will also play a crucial role in scaling the business. Your staff should be capable of sharing references and update any information as needed. This allows knowledge sharing and reduces the chance of services from declining over time.
10. Not deciding the selling point
One thing that many agencies commonly struggle with is deciding on their selling point. Due to the growth of this digital age, we’re living in customers who have gained access to more brands than they had decades ago. It’s one reason why marketers start assuming that it’s impossible to come up with something unique to themselves. Although this is not something that should be ignored, by coming up with your own selling point, you’ll be able to increase your conversion rate.
To acquire your own selling point, you have to know it doesn’t’ haven’t to be something your competitors aren’t offering. While you can provide similar services, you should come up with one that is your main selling point. You can consider a specific niche for your agency, such as executing SEO way better than your competitors or having a higher rate of clients return to your agency.
Conclusion
Every agency has its own set of problems they need to solve as times go by. Some can be some of the most simple and common issues that plague all of us. The best thing to do is to buckle down and come up with a way to fix this problem. You can’t afford to give up just because one minor thing didn’t go your way. Hopefully, the information provided here has managed to help alleviate any problems plaguing your agency.
by Brooke Jensen | Apr 18, 2020 | Advertising, Facebook Ads, Instagram, Marketing
Advertising apps have become an essential tool for most digital agencies due to how efficient they are at streamlining the ads into various mobile platforms. With the majority of the population around the world having access to the internet and spending a good percentage of their time browsing social mend platforms like Facebook or Instagram, having a way to manage all this can be useful. Advertising applications were made to assist in the processes of managing every aspect of offloading the various advertisements put into motion.
Using one will allow your team to completely manage every aspect of their client’s advertising campaign. By utilizing these apps, your team will be able to stay on top of things even while they are on the go. With that said, let’s go over some of the best advertising apps around that shall help you streamline your agency.
BuyerBridge
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Of course, we have to start off with this post by mentioning our own product! So what is BuyerBridge? BuyerBridge is a platform that is capable of providing all sorts of impressive assistance for your agency. Our app comes with account management, which allows you to easily manage your clients and location. You’ll be able to seamlessly create new Facebook AD accounts, office events, and add or organize existing accounts. Our platform also assists your agency in deploying, managing, and optimizing Instagram and Facebook automotive inventory ads and marketplace.
Guess what else makes us stand out for Facebook advertisers? We have been approved to syndicate pre-owned to ten Facebook Marketplaces worldwide. Meaning, if your clients are a dealership, you’ll be able to post their vehicles onto Facebook Marketplace with no hassle at all. Right now, BuyerBridge is capable of supporting dealers from Australia, Brazil, Canada, England, France, Germany, Indonesia, Mexico, the United Kingdom, and the United States.
The best part of all, you can integrate other platforms as well, such as CRMs, Inventory providers, website providers, and reporting platforms. We built a truly robust system that is capable of streamlining your agency’s advertising attempts and offers a seamless way to pull all of this off. When it comes to pricing, we have four different tiers available, Marketplace, Pro, Ultimate, and Enterprise. If you’re looking for an all in one platform for managing your Facebook and Instagram ads, then make sure you get in touch for us for a free trial and test run.
Buffer
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Running a successful campaign can be difficult for even the most experienced agencies out there, especially when it comes to handling the various social media platforms out there. Fortunately, there are plenty of apps out there capable of providing much-needed assistance in handling every one of them. Buffer is one of the most popular apps around with its main function allowing its users to schedule updates to multiple accounts on Facebook, Instagram, Twitter, Linkedin, and Pinterest.
Buffer has become an essential part of managing the various clients an agency currently has contracted under. Instead of having to log into everyone’s social media accounts, Buffer allows you to integrate every social media platform into a single location, the Buffer dashboard. The dashboard will enable your team to schedule every content from there. By using a buffer, your team will be able to schedule all of the posts based on the most efficient share times for your client’s industry, post to every social network at once, and develop content and images within the platform itself.
When it comes to pricing, Buffer offers three different plans, the Pro plan, which costs $10/month, the premium plan, which costs $65/month, and lastly, the Business plan, which is $99/month. They also offer a free 14-day trial that allows you to test the platform out before fully committing to it.
Outbrain Amplify
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Outbrain is one of the leading advertising platforms out there and comes packed with all sorts of features useful for content and social media marketing as well. This platform primarily provides agency assistance with getting their content onto major publishing websites, such as CNN, ABC News, Fortune, People, Time, and Wired. Outbrain has also claimed that it provides over 50% better CPA then display advertising.
Using Outbrain will allow your agency to publish ads that are linked to your content on top of publisher’s sites, and in return, receive a targeted, engaged audience who are aware of the content advertised to them. This platform also offers its users a variety of options on how to operate your campaign. You can decide the pricing model you want to follow, including your CPC and budget. They also offer you an accurate targeting opportunity so you can make sure none of the advertising budgets doesn’t go to waste on people who won’t be interested in the product or service you are offering. The dashboard also comes with detailed information when it comes to analyzing, tracking, and optimizing your campaigns.
Sync2CRM
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Sync2CRM allows its users to automatically synchronize Facebook Lead ads and custom audiences with MailChimp, Infusionsoft, and Active Campaign. This is especially useful if your team is running an active email list, as this allows them to target Facebook advertising directly into your email list. By using Sync2CRM, your agency will be able to instantaneously synchronize Mailchimp and Active Campaign, along with getting an automatic one hour batch sync of infusionsoft tags and saved searches. This will allow your team to match every CRM email and phone field.
Sync2CRM offers first-time users a 30-free day trial, but once that is used up, you’ll have to start paying $12/month.
Socialbakers
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Considered one of the most impressive apps to have come out over the years, Socialbaker AI usage is quite distinguished. For that matter, Socialbakers has shown the advertising world that AI is capable of providing all sorts of impressive solutions to their problems. This platform seems to have successfully incorporated everything required to get the job done with the assistance of a robust AI. The tool provides is capable of helping your team discover the personas of each customer and the type of content they’ll enjoy. This has made it possible for more intelligent advertising spend and higher quality in content and customer engagement.
Socialbakers comes with some nifty features, such as listening and intelligence features that help your team control the narrative around their products and images. Furthermore, you can expect influencer marketing management, measuring and reporting functionality, and a way for you to engage the audience from a variety of platforms all available in a single location for a more streamlined and acceptable approach to managing the audience.
The pricing for Socialbakers comes in two different tiers. The first one is the essential one, which offers a price tag of $200/month for 10 profiles, while the $400/month offers 20 profiles. To get the complete package, you’ll have to get in contact with a representative to consult them.
Hootsuite
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Hootsuite is another excellent tool that is capable of streamlining your agency’s work. Social media management capabilities allow your team to schedule posts for Facebook, Instagram, Linkedin, Twitter, and YouTube. Hootsuite also comes with paid advertising functionality available for various platforms. This will allow your agency to run ads or promote an already successful content to stretch its reach and impression. This platform’s foremost functionally includes analytics, content management, paid content promotion, monitoring, scheduling, and team management. Another nifty capability this tool offers its users is the allowance to integrate with all the major social media platforms.
While Hootsuite does offer a 30-day free trial for new users, they also come with four different plans available. The professional plan will cost $29/month, which enables one user, 10 social profiles, and unlimited scheduling. The team plan costs $129/month and supports three users, 20 social profiles, and unlimited scheduling. The business plan will cost $599/month and allows 5-10 users, 35 social profiles, and unlimited scheduling. The last is the enterprise plan, but that requires you to get in contact with a representative at Hootsuite to receive pricing.
Hotjar
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Hotjar offers you a visual way to understand what the users do when visiting a website and social pages. This creates something known as heatmaps of web pages, which highlights specific parts that people actually interact with and scroll. Your agency can use Hotjar to receive rapid visual feedback, and it helps your team become aware of how people are using the client’s website. Utilizing these features will allow you to make the appropriate changes when needed, without having to be overly concerned about changing things without no reassurance behind the action.
This platform has far more working for it then it’s heat maps feature, it also comes packaged with tools connected to visitor recordings, form analysis, feedback polls, conversion funnels, and a way to gather instantaneous feedback from the website visitor. Hotjar can also be used to develop and analyze surveys and recruit test users from an existing customer base.
Hotjar is also able to integrate with most of the popular web platforms out there. This platform was built to work right out of the box on plenty of platforms such as Drupal, Joomla, Shopify, WordPress, and much more. Hotjar also comes with a variety of plans made for personal, business, or agency usage. The primary packaging is free and is aimed at students and enthusiasts. The Business plan will vary, depending on the amount of gathered data and pages viewed per day. The agency one will require you to get in contact with Hotjar, but it does offer a 30-day free trial.
Bitrix24
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Bitrix24 is mostly known as a social media CRM, but it does come with some other essential features. This platform will allow you to handle data from Facebook, Viber, Instagram, Telegram, VK, Slack, Skype, and many more. Its Open Channels feature allows its users to manage every social communication in a single place. Users will be able to save any conversation onto the Bitrix24s CRM, regardless of the social network or messenger used. It also comes with marketing and sales automation tools allowing it’s users to automate parts of their sales process, including social media advertising. This also comes packaged with traditional core CRM features, like email or telemarketing, quotes, invoice, and product catalog.
When it comes to its pricing system, Bitrix24 offers several different plans, with one of them being free. The three specific plans it offers are the Start+, which costs $24/mo, the CRM+, which costs $69/mo, the Project+, which coss 69/mo, and lastly the Project+, which costs $69/mo. Two business plans are also offered with the standard costing $99/mo and the professional costing $199/mo.
AgoraPulse
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AgoraPulse is a combination of marketing and social media management tools. This will allow your team to connect with Facebook, Instagram, Linkedin, Twitter, and YouTube accounts to the platform, allowing your team to have the capability to control every aspect of your social media communications with no issue. It also offers a one-click reporting, giving your team the chance to access valuable statistics on CSV or PPT Formats. Similar to any other tool, collaboration has been integrated, making it a robust solution for large teams.
This tool will allow your agency to track who’s working on what and never miss out on anything currently going on. AgoraPulses also comes with a reliable CRM tool that allows you to rapidly label and group audiences into various segments, something any agency would consider invaluable for their work. While most people wouldn’t take ad comments into consideration when dealing with paid media campaigns, AgoraPulse has proven that they provide better results. The platform can collect comments from paid social media ads and send them into the inbox, making it seamless to gather feedback and plan for more impactful campaigns.
Conclusion
Technology has managed to evolve in ways most people weren’t expecting, but thanks to some incredibly smart people, these apps have become an invaluable tool to assist with achieving your agency’s work. Each of these mentioned apps works quite well at helping to streamline your agency’s workload and will ensure they are effective in meeting the needs of your clients. Just keep in mind that each of these apps does offer a free trial, so don’t be afraid to test them out before fully committing to the price plan, especially the highly expensive ones.
by Brooke Jensen | Apr 17, 2020 | Advertising, Facebook, Facebook Ads, Instagram, Marketing
The services provided by a digital marketing agency for the prosperity of any business out there trying to make it big in this digital age. Some companies would hesitate to hire an agency due to the notion that they’ll have to pay a large amount of money simply to get the results they want for their business. Fortunately, there are plenty of fantastic agencies that are willing to work with these businesses and do all the work for them at a smaller cost.
Chances are you are one of the many firms that help these smaller companies achieve their goals. The way companies spread the word of their brand has changed over the years, notably thanks to the power of the internet. While tons of options are available for businesses to spread awareness, most of these business owners aren’t sure what appropriate strategies to take or even have the time to implement it themselves. That’s where your agency comes in to provide the assistance they require to succeed in their goals.
Every digital agency is capable of helping business owners in their way. There are several services your agency can offer your clients, with some of them crucial to meet the goals of the clients’ needs. For this article, we’ll be going through several services your digital agency should be offering clients during the year 2020.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is typically on the top of any digital agency services offering. The main reason is that SEO affects every single part of a business’s online marketing strategy. SEO is crucial to ensure the website of the company manages to show up within online search engines, like Google or Bing. If an effective SEO isn’t implemented, potential customers won’t be able to become aware of the existence of the company, or it’s digital marketing efforts.
The reason for this is due to the power search engines have when it comes to choosing which site should emerge when people are executing online searches. They decide this based on a complicated algorithm that balances on various criteria to dictate if the website is what the searcher is looking for. Essentially, SEO is what optimizes every piece of online content so it can become more easily discoverable by these search engines. For instance, if the business hiring you is selling caps, you want the search engine to find their website first when people decide to type in hats into the search bar.
There are plenty of websites out there that have a term like hats associated with them. That’s why this service must be a part of a digital agency since it will help you provide a necessary service for your clients. Experts in SEO make sure to stay up to date with the latest criteria that shall place their client’s website in front of the correct customers. They’ll be aware of how to optimize every piece of content with related keywords, backlinks, internal links, and local optimization strategies.
The services provided by a digital agency and ensure every aspect of the client’s website is fine-tuned to gain the approval of the search engines. This is especially important now with how 2020 is spacing out due to the current epidemic affecting most businesses.
Strategy Development
Most companies these days are relying on digital marketing to spread the word of their business, but most of them don’t tend to have an approach in place. With so much information and tools available to them, it can be quite difficult to grasp why there’s a lack of concise strategy. Although, for most businesses out there, the excuses are quite understandable and apparent since they are limited in both time and expertise.
On the other hand, digital agencies are already equipped with the appropriate tools and the insight to come up with an effective solution for business problems. A team of experts will be placed to assess previous attempts, use tools such as Google Analytics to understand a customer’s persona and check-in with Google Benchmarking Reports to see how the business is currently performing compared to other competing companies. Your digital agency should also be capable of providing the appropriate budget and priorities for your client. You should come up with a plan for each step your client shall take on their journey, from brand awareness to conversion. Most importantly, you should be capable of advancing the strategy as your team monitors consumer engagement.
Content Marketing
Offering customers quality content will boost a company’s search engine rankings, raise brand awareness, validate their business in the eyes of prospective customers, and eventually drive conversions. Your digital agency should be capable of doing several things when it comes to making content for your client. Drafting engageable and shareable blog posts utilizing content management systems such as WordPress. They should also be able to come up with social media advertisements that will catch the attention of prospective customers. Lastly, the content should be fully optimized for search engines.
Any digital agency worth their salt should also perform content analysis, both when they are reviewing the existing website as they continue to add updates and improve the content strategy. Utilizing tools such as Google analytics will allow a content marketing team to remain up to date with reviews stats regarding bot crawlability, meta information, and keyword density, ensuring that the content is always being competitive.
Search Engine Marketing (SEM)
SEO and SEM are two different methods, while they do rely on keywords, that’s where the similarity between the two ends. SEM is all about paying a search engine to place a website in front of potential customers. It’s somewhat similar to that of Pay-Per-Click advertising. By using SEM, you select the keywords related to the product or services and then develop advertisements based on them. These are the types of ads most people will see when they are making a search query.
To get the ad placed on these premium spaces the chosen keywords will need to be bidding on. Every time a potential customer inserts a search query the search engine shall decide which ads to show them. This is done with the aid of a complex algorithm related to how much a person bids for a keyword and the quality score of the advertisement. By using Google ads, you’ll need to pay up for the bid each time Google has displayed the ad. In the case of pay-per-click advertising, the only payment that needs to be done is when someone clicks on the advertisement. Plus, there is a set of maximum amounts per campaign or keyword.
Most business owners won’t be able to grasp the concept that well, and it’s understandable why they would seek out a digital agency to provide them the expertise to pull this off. At most, they’ll want assistance on figuring out which keywords to use, how to create quality advertisements, and how much they should bid. As a digital agency, you should be able to reassure your clients that you’ll be able to successfully provide them with an SEM suited for them.
Social Media
For a business to succeed on social media, they’ll need to have a thorough understanding of each platform they are using. Each social media network appeals to a different type of audience, so being able to reach out to the ones that hold the customers for a specific product is essential. According to Statista, over 3 billion people are using social media globally, which is an enormous audience for businesses to spread the word of their products and services. Social media marketing all comes down to increasing the brand’s awareness by sharing content and engaging with the customer.
A digital agency should be capable of coming up with suitable content that appeals to the demographic a client wants to target. They’ll also be capable of setting up targeting Facebook ads to appear in front of a specific demographic. Your agency should also be capable of providing an in-depth analysis of the client’s current social media standing, come up with enticing social media campaigns to attract sales, and monitor social media comments about the client’s business.
Email Outreach
Email outreaches are considered one of the oldest digital marketing strategies that are still utilized by every agency out there. This strategy is still considered one of the best possible ways for companies to generate leads, hence the reason why it remains in play. Managing an email contact list, email personalization, and targeting product offerings is a crucial process of email marketing. While this strategy may seem simple for most, in reality, it’s very time-consuming and complicated.
As a digital agency, you should have the necessary skills to handle every aspect of this service seamlessly. You should provide assistance in growing your client’s email list, come up with engaging campaigns that generate conversions, and come up with effective mailing campaigns.
Pay-Per-Click (PPC)
A well thought out pay-per-click campaign will have the potential to receive high ROI since you are pretty much paying directly or clicks instead of playing for advertising in an attempt to earn clicks. As a digital agency, you’ll want to ensure you can come up with the appropriate strategies that will inspire the right customers to click on your client’s ads. Your agency should be capable of investigating the keywords needed for the client’s market and choose the best keywords for their objectives. Researching for the correct audience and coming up with strategic campaigns to organize ad groups. Furthermore, they should be able to oversee the content writing, set up a landing page for the PPC ad, monitor the performance of adjusted bids to optimize strategy, and remarket to customers who have a history of engaging with the ads.
Online video campaign
Almost everyone is making videos on this day, and that won’t be changing anytime soon. With places like YouTube providing a way for people to upload videos to show off their wares and such, it’s no wonder it’s become a popular way to market a company. When a business wants to include a video for their product landing page, they’ll start seeing a conversion increase totaling around 80%. Digital agencies are capable of providing their clients assistance with this and help them tap into the benefits provided by this type of medium.
If you’re considering adding an online video service, then you should be capable of planning, creating, and producing new video content that also includes explainer videos. Optimization of videos for new platforms is also a must, along with tracking the traffic generated by video marketing. Your agency should also be utilizing hosting services that provide detailed analytics that allow you to see even the parts where the consumer stopped videos, skipped ahead, or rewatched. Your team should be aware of how to fully use this information to design future efforts and create meaningful customer experiences.
Re-targeting
Re-targeting allows a company to offer a second chance to those who have visited their website and left without making a purchase. A small line of code shall be implemented into the website that provides a cookie to be dropped onto the computer of each visitor of the client website. Every time a person decides to browse the web, that cookie will prompt the retargeting provider to display the ads. This is a great way to remind any prospective clients about the products or services your client is providing and attracting them back to the website when they’re reading to spend some cash.
Conclusion
Digital agencies play a crucial role when it comes to helping businesses boost their presence online. By being able to effectively provide your clients with these services, you’ll be building a solid reputation amongst your clients and spread awareness to your agency. Each of these varies from one of another, but they do play a crucial role when it comes to providing your client with ways for them to reach out to more prospective customers. Make sure the quality you offer is top-notch, and you’ll be surpassing your own set of competitors over time.
by Brooke Jensen | Apr 17, 2020 | Advertising, Agency, Small Business
As the novel coronavirus continues to wreak havoc all over the world, countries have placed their nation under maximum alert, and are implementing all sorts of rules to deal with this epidemic. When it comes to dealing with a deadly virus such as this, the lives and safety of people take priority above everything else. Business and government agencies are all doing their best to encourage people to avoid causing crowds and hitting up their usual public venues.
With the virus still lingering around and potentially spreading onto others, consumers are remaining inside in hopes of minimizing this virus and protecting their family and themselves. The usual behavior exhibited by people is radically changing, with people not only enduring at home instead of going to work but restaurants, stores, and other public venues where they would typically visit for fun. With customers residing indoors and filling their time online, digital agencies have increasingly become a small business best way to remain relevant during this epidemic.
Now more than ever, digital agencies are aware that small businesses require some guidance and support. With plenty of them having lost clients over time due to many of their usual clients trying to save up on their business finances, they’ll have plenty of time and room to help your small business prosper during these trying times. Some digital agencies are even doing their part by providing deals for small business owners, so taking advantage of these offerings will help in the long run.
Digital agencies are experts at making sure small businesses can get their presence out there, and that’s why you should be aware of what these digital agencies can do to help small business owners during this dealing epidemic. Let’s go over several things, shall we?
Customers are currently online
At this very moment, plenty of your current and potential customers are spending a considerable amount of time online. They are browsing through social media platforms to stay up to date with the latest news and staying in touch with those closest to them. This is the perfect time to reach out to these customers since the number of people who would be interested in your products are all in one place for a long time. Chances are, these customers may even be searching for a business like yours, but they aren’t quickly finding it, and they are most likely ending up in the hands of the competition.
The business world has changed, and people are taking an interest in brands by finding them through the internet. Regardless of what your small business is selling, your potential customers will become curious about your brand, and the first move they’ll make is looking for you online and see what others have to say about your business.
Meaning, these customers are going to expect to find an online presence, such as a social media profile or website. They’ll be searching for reviews left by previous customers so they can learn what they have to say about your business and if it’s a quality place to conduct business.
If those customers are having a hard time finding information about your small business, they may decide to pass on your business for another instead. There’s a high probability that plenty of potential customers will not take your business seriously, making you lose out on potential revenue and brand awareness.
Digital agencies are filled with experts who are capable of helping small business owners spread the awareness of their brand. Whether you decide to spread your business locally or internationally, they can come up with the appropriate strategy to spread the word of your brand and ensure your online presence is available for both existing and potential customers.
Improve your business
Digital agencies have the appropriate skills required to take your business from top to bottom. Their accumulated expertise as marketers and advertisers allows them to evaluate a small business brand’s needs and come up with a strategy capable of maximizing profits. These experts will work alongside the business owner to improve efficiency and productivity, By onboarding them for assistance, you’ll be capable of defining your current objectives and setting goals that can ensure you survive during this epidemic.
Furthermore, the concentration on gathering data and targeting is necessary to define your target customers, which is usually more specific than what most businesses will have at the moment. Hiring a digital agency shall ensure you are aware of who your ideal buyers are and assess their purchasing journey. Once you’ve finally learned what your foremost target audience wants, you’ll have to consider what your messaging and benefits should be when contacting your potential customers. The selling proposition should be aligned with the buyer since that will help establish a connection with the people who are making purchases from your business.
Cost and effectiveness
Many people consider hiring a digital agency to be an expensive decision to make. That hasn’t been a fact for quite a long while, thanks to the massive expansion of the internet. While only some of the top companies were capable of affording these agencies, small business owners would need to stick to placing ads on their local newspaper to get the word out. Fortunately, with everyone jumping online and gathering on social media sites, spreading the word of your company has become simpler and more affordable. Digital agencies have expanded their customer base to even small businesses and have provided massive assistance to these owners in need of spreading awareness to their business.
Everyone is currently stuck online and trying their best to endure this current situation. With the amount of social media platforms available online, it has become somewhat difficult to spread your message to potential customers. In this day and age, small business owners can easily create a social media profile for their business and post whenever they want for free. Plenty of digital agencies have come up with the best strategies and methods that are openly available for small business owners to use if they manage to understand the information.
Although, while certain parts of spreading your small business online are quite easy to understand and implement yourself, there is still a handful of challenging ones. That’s why, for a much thorough job, getting a digital agency to help you out is a smart move. Even though you’ll be spending money during these trying times, the cost-per-lead will be much cheaper than any other method of marketing your business. Plus, the return in your investment will be completely worth it once the epidemic has started to slow down, and our way of life normalizes.
Adjust your strategy
Tons of situations have occurred because of a direct or indirect influence of the coronavirus. With people being encouraged to follow the steps provided by the CDC to ensure the spread of the virus does not occur, there has been a shortage of certain supplies, such as hand sanitizer and other similar products. Tons of work culture is being temporarily restricted as businesses rise to deploy mandatory work from home policies, and travel and tourism are being completely halted because of temporary travel bans being placed due to massive causes of the virus.
Far too many things have changed, leading to many people becoming stressed out. However, the best thing anyone can do as a small business owner is to search for ways to move on forward and soothe the nerves of customers as best we can by having clear and concise messaging about the situation.
Trying to make sure the ads are up-to-date is crucial at the moment. If the business is providing an essential item that is currently popular and flying off the shelves, small business owners will need to ensure they are not advertising products that have run out of stock. The risk of showing any ads for a product that is no longer in stock will lead to an adverse reaction for a long time.
Digital agencies are capable of providing ways for you to adjust your current strategy if need be. While you may have been savvy enough to set up your own campaign to spread the word of your small business, chances are some of those strategies are working in this current epidemic troubling us all. Not every company can smoothly transition over the way they are promoting their business, either because they naturally don’t have the appropriate knowledge to do so, aren’t sure how to implement it, or merely don’t have the time to do so.
Regardless of the reason, digital agencies can assist during these trying times and come up with ways of adjusting your current strategy. They’ll inform you of everything you need to know and what you can do to ensure your business continues to not only retain current customers but acquire new ones in the long run.
For example, let’s say you are running a mildly successful pizzeria that was doing quite well before this deadly virus ruined everyone’s year. Trying to get the word out that you are still running your place can be accessible by just making a post on Facebook. But, how do you assure your customers that you are doing everything you can to make sure the pizza doesn’t become tainted by the virus, What kind of measures is your business taking to ensure the customer doesn’t have to open their doors like usual during the delivery process?
While it may be simple to get it out there on your social media platform, you’ll want to make sure the message is clear. This can be quite a trick to pull off with how nervous people are of contracting this virus and potentially spreading it throughout their family members. Fortunately, digital agencies are experts at crafting the appropriate message and ensuring you manage to spread it effectively.
Increase ROI
One of the most necessary services a digital agency can provide a small business owner is a steady and reliable improvement in their return on investment (ROI). The higher an ROI is, the more profit the small business will be gaining. Making it a wholly justifiable reason to hire a digital agency, especially when getting enough money to keep your business running and playing your employees.
Some of the best digital agencies out there will always test out and rework their strategies to ensure your ROI manages to increase and improve the overall efficacy. The agency you hire will take a close look at your website traffic, determine the best online platforms that should be your business’s main center, and continually maintain the balance between the marketing activities and the results that are collected.
While it’s true that some of this can be solely done by you, take the time to consider what kind of people are hired by digital agencies. All sorts of experts on marketing strategies, managers, designers, and so on are brought on to work in these agencies. Hiring these agencies to assist your business will save you time and money during the long run. They’ll handle all of the heavy stuff while you concentrate on providing your customers with the necessary products they require during this current epidemic.
Conclusion
This deadly virus has managed to have a negative impact on every aspect of our communities, and ensuring you can provide your customers with safety should be your priority. Many businesses are being affected by this virus, and staying up to date with current events is crucial to maintain your operation fully functional. Digital agencies will be capable of handling your online presence and make sure your customers are aware of what your business is currently providing for them. This should allow you to focus on running your business throughout the day and ensure your staff and customers are in good health.
