Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today. Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have...
Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here. In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted...
A Look Back At 2022 What a year! 2022 was packed with growth, from our partners and platform to our company and company culture. Before we jump into the new year and all that lies ahead, we want to take a moment to reflect on the past year and recognize “wins,"...
Media dollars aren’t getting dealers as far as they used to, and automotive marketers everywhere are stuck asking themselves: Why is there a sudden shift in lead volume? 🧐 👎 When we break-down past events, you’ll find that it’s not as sudden as you think! There are a...
Having lived through more than a few ups and downs in automotive retail, there is one constant about advertising that’s been true for decades. That is, when the market begins to soften, managers and dealers most often look for answers from (and place the blame on)...
A few years ago, reaching automotive shoppers was much easier. You knew exactly where to spend your ad dollars, because you had your “clear-cut YouTube watchers,” your “die-hard Facebook-ers”, and then “whatever the kids were using.” But since the pandemic, shoppers...
1. To deploy pre-built, fully optimized social media ad campaigns Manually creating advertising campaigns across social media takes a ton of time! That’s why we decided to do the work manually, so agencies like you can do it automatically. (WITHOUT having to worry...
As an industry, we’ve had to move fast over the past 3 years. We’ve needed to adopt digital retailing, add brand-new channels to the mix, and implement more complex advertising strategies than ever before! But I’m sure we can all admit that “moving fast” often means...
In the past, it was easy for us to identify where shoppers were spending time. (Remember the good ol’ days with 3 TV networks?) Now, we have to work harder to figure out where our clients’ audiences are. And while every audience is different, we know one thing is...
Organic content on Instagram is an influential tool that many businesses overlook. 😕 Unlike paid ads, it can be difficult - if not downright impossible - to prove direct ROI from an organic social media strategy. But a strong organic presence on Instagram not only...
It's Time: 2021 Recap Just like that, 2021 has come to a close - and I think we all are probably asking the same question: “Where does the time go? …which is why as we head into 2022, it's SO important to look back on and really reflect on where the time went; who we...
If the shocking announcement Facebook made yesterday sent your head spinning, you're not alone. If 2021 has taught us anything about the digital marketing universe, it’s that adaptability is virtually everything. From iOS updates and cookie privacy changes to...