Social ad management is getting more competitive—and less profitable—unless your agency is ahead of the curve. 

Pinterest has long been known as a haven for inspiration (weddings, recipes, DIY projects), but it’s quietly becoming one of the most strategic platforms for advertisers with real-time inventory, especially those looking to run Pinterest catalog or shopping ads.

Why Pinterest Ads Deserve Your Attention

Platforms like Meta and Google are crowded, costly, and constantly shifting their algorithms. 

Pinterest shopping ads offer a rare opportunity: lower competition, high buying intent (especially among female users), and performance tools that help your agency scale with less effort.

Pinterest ads aren’t just for DIY projects and holiday recipes anymore. For agencies managing automotive campaigns, Pinterest ads are now a strategic, scalable solution to rising competition and costs on Meta and Google.

And the best part? With the right marketing automation tools, Pinterest ad automation is easier than ever. 

This blog reveals 7 proven ways to automate Pinterest ads so your agency can win more rooftops, grow margins, and save hours of manual work—without sacrificing performance.

Let’s explain why now is the right time to lean in, how to optimize Pinterest catalog ads, and how marketing automation tools can help your agency scale profitably.

How Pinterest Captures High-Intent Car Shoppers

Pinterest ads feel native and purposeful. Users on Pinterest are actively planning, making ad placements feel helpful, not disruptive.

According to Pinterest’s Automotive Playbook:

• 85M+ users engage with auto-related content
• 80% of car-buying decisions are made by women, and Pinterest reaches 54% of women 18+
• 45% of Pinterest users in the U.S. have household incomes over $100K
• 37% don’t use Instagram, 36% don’t use TikTok—making Pinterest a unique addition to your channel mix

While Meta and Google demand more labor, more spend, and constant creative refreshes, Pinterest creates white space for your agency to launch a smarter, more profitable strategy.

Pinterest Planning = High Purchase Intent

Pinterest thrives on planning. Users create boards when they’re moving, getting married, or having a baby—life moments that often lead to big purchases.

Users experiencing a life event are 2.4x more likely to make a vehicle purchase within the next year.

Agencies that tap into Pinterest’s unique behavioral signals gain early access to motivated buyers before they ever enter a competitor’s funnel.

Before we dive into the automation tactics, let’s talk execution.

Once you understand Pinterest’s potential—from planning-based intent to lower ad costs and higher retention—your next step is action. And that’s where automation comes in.

Let’s explore exactly how agencies can remove the manual bottlenecks and launch Pinterest ads faster, smarter, and at scale.

Three Ways Pinterest Ads Drive More Revenue for Agencies

1. New Channel = New Budget

If you charge a % of media spend or offer platform-based pricing, Pinterest ads unlock an entirely new revenue stream. You’re not replacing Meta or Google. You’re expanding your client’s reach (and your margin).

Agency playbook tips:

• Bundle Pinterest into a multichannel paid social package

• Add pricing tiers based on total channels managed

• Use Pinterest’s unique reach (women + HHI $100K+) to justify the upsell

2. Easier Management Means Higher Margins

Managing Pinterest ads doesn’t require a massive team. Once set up, it’s:

• Feed-driven

• Creative-light (Pins last longer and are re-engaged with)

• Lower maintenance than other platforms

That means you spend less time and labor per client, while still delivering results that keep them renewing.

3. Performance = Retention = Recurring Revenue

Pinterest supports full-funnel advertising—so you’re not just “branding,” you’re driving real results:

• Shopping ads = VDP views

• Conversion uploads = tracked sales, test drives, service

• Catalog Pins = always-on engagement

When you help dealers track offline sales from Pinterest ads, it justifies your fee and makes churn way less likely.

Bonus tip: Pitch Pinterest as an “awareness + action” channel. It keeps your agency sticky across more of the funnel.

What Makes Pinterest Inventory Ads Unique (And Why You Should Care)?

Pinterest inventory ads, also known as Pinterest catalog ads, let you sync real-time vehicle inventory into shoppable Pins.

These work like Meta’s Advantage+ Catalog Ads or Google VLAs, but with Pinterest’s unique twist, like Persistent Pins (they’re savable, shareable, and re-clicked), lower ad fatigue, and longer buying cycles are supported.

With Pinterest Catalog Ads, you can:

• Automatically promote vehicles by syncing vehicle inventory feeds

• Display VINs, pricing, availability, and incentives

• Segment campaigns by category (SUVs under $25K, CPO vehicles, etc.)

• Update ads daily

These ads are saved, shared, and re-engaged with over time—ideal for longer buying cycles. For you, that means more ad options with less creative burnout.

Pinterest’s Full Funnel Ad Structure for Car Buyers

Pinterest isn’t just for top-of-funnel awareness—it’s designed to drive results across every stage of the car-buying journey.

The structure:

• Discover: Static or video ads build early interest

• Decide: Consideration and conversion campaigns drive traffic to VDPs

• Drive: Shopping ads powered by your inventory feed

Advertisers using both upper and lower funnel campaigns on Pinterest see 2x higher conversion rates than those using just one.

How Much Do Pinterest Ads Cost? (And Why That’s a Win for Agencies)

Let’s talk numbers. If your agency earns a % of ad spend, you care about scale, but you also want results that prove your value.

Here’s what Pinterest reports for Tier 3 Automotive:

• CPC: $2.50–$4.00

• CPM: $4.50–$6.50

• CTR: 0.25–0.35%

• Engagement Rate: 0.30–0.60%

Compared to Meta or Google, this is efficient media, perfect for high-ROAS upsells.

Pinterest Automotive Ad Targeting: More Than Just Interests

Pinterest’s targeting system isn’t limited to generic demographics or broad keywords.
Pinterest lets you tap into:

• Life Moments (new parents, weddings, moves) 
• Behavioral Audiences (based on pinning, saving, clicking) 
• Custom Audiences & Actalikes (Pinterest’s version of lookalikes) 
• CRM Uploads (ideal for retargeting)
• Geo-targeting down to zip codes

Agencies can match CRM lists with real behavioral signals, then guide shoppers through the funnel.

Ad Creative for Automotive That Converts on Pinterest

Unlike search or text-heavy platforms, Pinterest is visual-first. Winning campaigns start with scroll-stopping design. 

Creative Best Practices:

• Use vertical (2:3 ratio) for mobile dominance

• Keep videos between 4–15 seconds

• Add subtle branding—logos, colors, overlays

• Use promo overlays like “SUVs Under $25K” or “0% APR”
  

7 Proven Ways to Automate Pinterest Ads for Automotive Agencies

1. Automate Pinterest Catalog Ads

Launching Pinterest ads manually for multiple automotive dealerships is not only time-consuming—it drains your team’s resources, limits your ability to scale, and creates room for costly errors. Each dealership requires unique settings, customized ad groups, targeting specifications, and creative variations, making manual launches tedious and error-prone.

By automating Pinterest ad launches, your agency can effortlessly build and deploy consistent, targeted campaigns for multiple rooftops simultaneously. Bulk-launch features reduce hours of repetitive tasks into minutes, freeing your team to focus on strategic optimization, creative ideation, and client engagement. Imagine creating dozens of campaigns at scale without worrying about manual errors or missed opportunities.

2. Expanding Meta Playbooks to Pinterest Extends Automotive Reach

Automotive agencies often invest significant time crafting specialized campaigns tailored for Meta. But what if you could effortlessly leverage those same proven strategies and creative elements to launch effective Pinterest ads?

Instead of manually recreating campaigns, expand your existing Meta Automotive Playbooks to Pinterest—capitalizing on previously tested creative, messaging, and ad structures. This ensures consistent branding, reduces creative fatigue, and expands your dealership’s digital footprint to Pinterest’s unique, high-intent audiences.

With minimal adjustments, your agency can amplify your automotive client’s reach without the overhead of starting campaigns from scratch, making your ad strategy more cohesive and efficient.

Learn more about how Playbooks streamline your campaigns here: 5 Ways Playbooks Automate Ad Strategies.

3. Sync Real-Time Vehicle Inventory

Managing automotive inventory manually is a time-intensive task. Keeping track of available vehicles, prices, incentives, and VIN details often leads to inaccuracies, missed opportunities, and frustrated customers encountering outdated listings. 

Real-time inventory syncing transforms your Pinterest automotive ads into accurate, reliable marketing tools, displaying only vehicles currently in stock, at the correct price points, with the most up-to-date incentives.

By automating inventory syncing, agencies drastically reduce manual entry errors, eliminate cumbersome spreadsheet updates, and enhance customer trust with accurate listings. Your ads dynamically update to reflect real-time dealership inventory changes, saving your agency countless hours and providing car shoppers with a seamless, frustration-free experience.

Streamline your dealership’s Pinterest ads instantly.

Automate your vehicle inventory feeds and improve ad accuracy dramatically—no manual work required. Learn how inventory integration can simplify your workflow here.

4. Automate Ad Creative Updates

In automotive advertising, speed and timing are everything. New inventory, monthly promotions, limited-time incentives, and model-specific offers require your ad creative to update frequently and precisely. When relying on manual processes, each creative update becomes a potential bottleneck, delaying promotions and reducing campaign effectiveness.

Automating your ad creative updates solves these challenges by instantly and simultaneously applying crucial changes across multiple ad variations, ad groups, and dealerships. For example:

Price Specials: Quickly update ads with new monthly financing deals, such as “0% APR on select SUVs this month only.”

Vehicle Launches: Seamlessly roll out ads for new models, immediately reflecting accurate images, pricing, and vehicle highlights.

Seasonal Promotions: Instantly adjust all dealership creative to reflect seasonal events (e.g., end-of-year clearances or holiday incentives).

Automated updates guarantee consistent branding, reduce the risk of errors, and eliminate hours of repetitive manual editing. Rather than individually adjusting each ad, creative automation empowers your agency to focus more strategically on performance optimization, ad testing, and client satisfaction.

Eliminate creative bottlenecks.
Automate your automotive ad creative updates to scale efficiently, maintain accuracy, and boost dealership results—without draining your team’s resources.

5.) Automate Performance Tracking with Cross-Channel Dashboards

Tracking performance manually across multiple dealerships and ad channels isn’t just inefficient—it’s nearly impossible at scale. Keeping tabs on Pinterest ad performance alongside other platforms like Facebook, TikTok, Snapchat, or Google quickly becomes overwhelming, leaving your agency buried in spreadsheets, manual data entry, and endless reports.

Automated cross-channel dashboards consolidate performance data from Pinterest and other advertising placements into one easy-to-understand interface, simplifying essential automotive-specific KPIs:

• CTR (Click-Through Rate): Quickly compare Pinterest CTR against Meta or TikTok benchmarks to optimize ad spend effectively.

• VDP (Vehicle Detail Page) Views: See at a glance which platforms drive the highest quality site traffic and interest.

• Offline Conversions: Accurately attribute showroom visits, test drives, or purchases back to the most effective ad channels, demonstrating clear ROI.

A centralized dashboard provides instant visibility, enabling you to make smarter, faster budget allocations, creative optimizations, and strategic decisions across your entire marketing mix.

Rather than juggling multiple data sources and manual reports, automated dashboards streamline reporting and improve accuracy, saving your team hours each week and allowing you to focus on growth and strategy.

6. Drive Stronger Results With Prebuilt Full-Funnel Pinterest Campaigns

Pinterest isn’t just a lower-funnel, direct-response channel; it excels across the entire automotive buying journey—from initial awareness and consideration down to conversion and long-term retention. Agencies that limit campaigns to bottom-of-funnel activities miss crucial opportunities to engage, nurture, and convert potential buyers earlier and more effectively.

A comprehensive full-funnel Pinterest strategy allows you to strategically build awareness, maintain consistent brand visibility, and guide car shoppers seamlessly toward conversion:

• Awareness (Discover): Use engaging, visual-first Pins and videos to attract high-intent users actively planning their next vehicle purchase.

• Consideration (Decide): Target audiences actively comparing options with relevant ads leading directly to Vehicle Detail Pages (VDPs), providing specific information that drives informed decisions.

• Conversion (Drive): Leverage Pinterest’s dynamic inventory ads to retarget interested users with exact vehicles viewed, reinforcing purchase decisions and increasing dealership visits.

By running full-funnel campaigns rather than focusing solely on immediate conversions, agencies create a stronger pipeline. Upper-funnel awareness campaigns significantly enhance lower-funnel performance by establishing early brand familiarity and trust.

The result? Higher engagement rates, improved lead quality, and increased return on ad spend (ROAS) across all funnel stages.

Automating full-funnel management ensures consistent messaging, strategic targeting, and seamless transitions between stages without manual micromanagement, enabling your agency to effortlessly optimize every touchpoint along the customer journey.

7. Automate Retargeting and Audience Matching

Retargeting automotive buyers based on how they interact with your Pinterest campaigns significantly boosts conversion rates. But tracking interactions like Pin saves, clicks, vehicle detail page (VDP) visits, or video views manually across multiple dealerships is both impractical and inefficient.

Automating campaign interaction retargeting allows agencies to effortlessly segment users according to their specific engagement behavior. For example:

• Pin Saves: Automatically retarget users who’ve saved your automotive Pins, reinforcing interest with tailored messaging.

• VDP Visitors: Retarget shoppers who viewed specific vehicles with additional details or limited-time offers, keeping your dealership top-of-mind.

• Video Engagement: Create targeted follow-up ads for users who’ve watched dealership promotional videos, nurturing them further down the funnel.

Automating this type of retargeting ensures that each potential buyer receives highly relevant ads based on demonstrated interest, improving engagement rates, reducing wasted ad spend, and dramatically increasing the likelihood of conversion.

By removing manual audience creation tasks, your agency can efficiently scale Pinterest retargeting efforts to multiple dealerships, maximizing performance across your entire campaign portfolio.

Proof That Pinterest Inventory Ads Work: Case Studies

Want to convince your clients to expand into Pinterest? These case studies from Pinterest do the work for you.

Healey Brothers Auto Group

• Sold 153 vehicles in 3 months

• Lowered cost-per-sale by 43%

Proficy Digital (Agency – 31 rooftops)

• Shifted to full-funnel strategy

• Improved VDP CPA by 25%

Kerry Nissan

• Direct in-store sale from a Pinterest ad

• Ranked Pinterest as their #1 social platform for ROAS during the campaign

These aren’t just success stories—they’re blueprints for your agency to get started.

How to Sell Pinterest Ads as an Agency

Step 1: Package It

Offer Pinterest as part of a “multichannel social” package with clear add-on pricing.

Step 2: Show Results

Use the benchmarks and case studies above in your decks. Offer a 60-day pilot.

Step 3: Use BuyerBridge

• Plug in an existing feed

• Automate campaign buildout
• Track VDPs, test drives, and even sales using offline conversion matching

This is margin-friendly social management. High return, low time sink.

More Ads. More Margins. More Retained Clients.

Becoming a Pinterest ad agency in 2025 isn’t just about offering something “new.” It’s about offering something smarter—something with better return potential, less competition, and more room for agency profit.

And with tools like BuyerBridge automating the manual work, you get to focus on what actually grows your business: bigger budgets, more retained clients, and repeatable wins.

If your agency wants to become a go-to Pinterest ad agency in the automotive space, 2025 is your moment.