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Marketing Automation Tools Launch Social Ad Campaigns Fast

Marketing Automation Tools Launch Social Ad Campaigns Fast

by | May 19, 2025 | Automation, Advertising, Agency, Automotive

If you’re managing social media advertising for automotive clients, you know the chaos is real. 

Each dealership brings its promotions, inventory, and expectations. Add tight deadlines, limited bandwidth, and market disruptions like tariffs, and suddenly, scaling your agency feels impossible. 

Manual campaign creation, resizing creative, and chasing down inventory updates drains time from your team and profit from your business.

That’s where marketing automation tools come in.

Marketing automation isn’t just a time-saver; it’s a growth strategy. The right platform reduces errors, streamlines execution, and gives agencies the time they need to focus on increasing MRR and delivering client success at scale.

What Are Marketing Automation Tools?

Marketing automation tools are platforms or software that help digital marketers streamline tasks like account onboarding, ad creation, scheduling, inventory syncing, and reporting.

For agencies managing social advertising for dealerships, automation tools reduce the need for repetitive, manual work and replace it with smart systems that improve accuracy and speed.

Key Benefits of Marketing Automation Tools

Marketing automation tools are no longer optional—they’re essential for agencies managing paid social ads across multiple dealership clients. These tools don’t just speed up execution; they enable you to deliver better results with fewer resources, setting the foundation for profitable growth.

How Marketing Automation Tools Make a Difference:

  • Faster campaign launches across multiple platforms
    Automation eliminates the need to manually build every campaign in Meta, TikTok, Snapchat, and Pinterest. Instead of logging into four different ad managers and duplicating work, your team can launch campaigns across these platforms from a single interface, saving hours per launch.
     
  • Better inventory accuracy with live syncing
    Car buyers expect to see real-time availability, current pricing, and up-to-date offers. With marketing automation tools that sync directly with your dealership clients’ inventory feeds, you can avoid outdated listings, eliminate the risk of promoting sold vehicles, and build trust through accurate advertising.
     
  • Automated reporting that scales with your client list
    Reporting doesn’t scale when your team is manually exporting spreadsheets from multiple platforms, combining performance data, and formatting slides. With automation, you generate platform-specific reports for every rooftop automatically. You save time, reduce reporting errors, and provide clear insights that help retain clients.
     
  • Consistent branding and creative across rooftops
     When your agency manages multiple locations under one OEM brand, consistency is non-negotiable. Automation tools ensure all ad creative—logos, fonts, disclaimers, and offers—stay on-brand and compliant across every campaign.

Together, these benefits help agencies streamline ad ops, increase efficiency, and deliver better results without adding overhead.

It’s not just about doing the work faster—it’s about doing it better, at scale.

Automation Platforms That Support Automotive Social Ads

Some of the most effective marketing automation platforms—like BuyerBridge—are built for paid social ads on Facebook, Instagram, TikTok, Snapchat, and Pinterest.

BuyerBridge specializes in social media advertising automation, offering pre-built templates (Playbooks), inventory feeds, and centralized reporting tools tailored for the automotive industry.

Marketing Automation vs. Ad Tech: What’s the Difference?

While the terms “marketing automation” and “ad tech” are often used interchangeably, they solve different problems. Marketing automation tools help streamline repetitive tasks like campaign creation, scheduling, and reporting, making it easier to scale efficiently.

Ad tech, on the other hand, refers to the broader technology stack used to deliver and optimize advertising campaigns (e.g., DSPs, bid management tools, analytics platforms).

BuyerBridge blends both worlds by automating ad workflows and offering integrated insights tailored for paid social media, making it the ideal fit for automotive agencies.

Why this matters: If you’re only using traditional ad tech platforms without automation built in, you’re likely working harder than you need to, leaving scale on the table.

Automating Social Ad Campaign Setup

How Manual Campaign Creation Slows Agency Growth

Launching campaigns manually across Facebook, Instagram, TikTok, Pinterest, and Snapchat may work for a small book of business, but it doesn’t scale. 

Each platform has unique specs, optimization tools, and buyer behavior. And each client expects consistent branding, on-time promotions, and seamless campaign delivery.

Where The Process Breaks Down:

  • A Facebook ad might show one price, while the Instagram version shows another.
  • TikTok needs vertical video, while Pinterest favors polished stills.
  • You’re resizing creative, copying/pasting ad copy, and manually updating inventory details.

Mistakes are inevitable but cost time, money, and client retention. Good news—there’s a better way.

Automating Social Ad Campaign Setup

Ad Creation Gets Faster (and Smarter) with Templates

Templates Are A Marketing Automation Tool That Save Time

Marketing automation and social media go hand in hand—especially when you’re managing dozens of dealership clients with unique offers, incentives, and inventory. 

The challenge? Without automation, every campaign feels like starting from scratch.

One new request means re-writing ad copy, resizing creatives for every platform, building new campaigns manually in each ad account, and triple-checking assets for compliance and branding.

It’s repetitive, time-consuming, and drains your team’s ability to focus on higher-value work.

This is where marketing automation tools provide a major advantage.

Rather than reinventing the wheel for every rooftop or promotion, smart automation platforms allow agencies to reuse proven structures, dynamically pull in real-time data, and customize creative with just a few clicks. You can replicate success instead of rebuilding from zero.

At the center of this efficiency? Campaign Templates.

Templates act as the foundation for scalable campaign creation. When integrated into a broader marketing automation and social media strategy, they allow agencies to:

  • Standardize creative and copy across rooftops
  • Maintain OEM compliance and brand consistency
  • Adapt quickly to new promotions without delay
  • Launch full-funnel campaigns in record time 

With BuyerBridge’s Playbooks, for example, you can create a set of high-performing templates for sales events, service specials, or trade-in campaigns—then customize by dealership or region. Your agency gains speed without sacrificing quality, while your clients benefit from faster launches and stronger performance.

This isn’t just about saving time—it’s about unlocking capacity so your team can take on more clients, expand your service offering, and boost revenue without increasing headcount.

BuyerBridge Playbooks for Faster Ad Launches

BuyerBridge provides pre-built campaign templates (aka Playbooks) designed for sales, service, inventory, buyback, and OEM promotions.

You can customize them by dealership, apply branding, add dynamic fields, and launch social ad campaigns in minutes. Instead of recreating assets every time, you reuse what works—faster, with fewer errors.

Managing Ad Campaigns Across Social Platforms

Platform Hopping Wastes Time, Hinders Scaling

Toggling between dashboards leads to mistakes, missed deadlines, and fragmented insights.

You can’t compare performance or optimize spend effectively if your campaigns are scattered across five platforms and a dozen dashboards.

Agencies need control and agility.  That’s why a centralized command center is essential. Without a unified view, agencies can’t easily compare results or assess what’s working. 

Instead, they’re stuck jumping between accounts, downloading spreadsheets, and manually piecing together insights. 

The result? 

Fragmented performance data, slower optimizations, and more room for reporting errors. With everything scattered, optimizations get delayed, pacing is harder to manage, and reporting becomes a chore.

BuyerBridge’s Unified Ad Dashboard Saves Hours

BuyerBridge’s Unified Ad Dashboard Saves Hours

BuyerBridge centralizes your social ad campaigns—Meta, TikTok, Pinterest, Snapchat, and Instagram—into one view. 

You can:

  • Launch ads from a single login
  • Monitor pacing and spend
  • Group accounts for deeper organization
  • Optimize faster with unified insights

Marketing Automation Tools for Automotive Inventory Ads (AIA)

Manual Updates Hurt Performance and Client Retention

Your clients expect you to promote the right cars, at the right price, at the right time. But manually updating inventory creates lag, and that delay costs clicks. 

Over time, these delays jeopardize the agency’s professional relationship with the dealership, increasing the risk of churn. Inconsistent or inaccurate listings make it harder for the agency to prove ROI, leading clients to question the value of their investment.

Real-Time Inventory Sync Prevents Mistakes in Ads

The consequences of outdated inventory details are more than just missed clicks. They’re missed sales. 

Ads that promote sold vehicles, outdated prices, or incorrect availability not only frustrate potential buyers but also reflect poorly on agency professionalism. 

Dealerships expect accuracy, and when that expectation isn’t met, trust is eroded, the customer journey is disrupted, and agency-client relationships suffer.

Real-Time Inventory Sync Prevents Mistakes in Ads

How BuyerBridge Helps:

BuyerBridge connects to dealership feeds (CSV, XML, or scraped) and auto-updates pricing, availability, and dynamic copy across platforms.

No more promoting sold units or displaying old offers. Your inventory ads are always current.

Marketing Automation Reporting Tools

Social Ad Campaign Reporting That Scales

Lots of agencies struggle with monthly reporting—this is normal. 

It’s time-consuming, repetitive, and difficult to standardize, especially when every dealership expects a customized view. 

You’re logging into multiple platforms, jumping between accounts, selecting date ranges, exporting performance data, and stitching everything together manually. 

It can take hours per client, and it’s a drain on your team’s energy. 

And you’re doing all of that every single month.

Even for a small client list, this is time-intensive. But for agencies managing 10, 15, or 50 rooftops? Manual reporting becomes a full-time job.

Instead of blocking off hours (or days) at the start of each month just to build reports, larger agencies rely on centralized dashboards for executive insights and automated reporting that’s ready to download in minutes.

What Manual Work Is Really Costing Your Agency

It’s not just about time—it’s about margin. If your team spends 8 hours/month per dealership manually formatting reports, resizing creative, or fixing vehicle listing errors, that adds up fast.

At an average billable rate of $75/hour, that’s $600/month in hidden labor costs per client.

Multiply that by 20 rooftops, and you’re looking at $12,000/month in time you’re not billing. Marketing automation tools help reclaim those hours, reduce friction, and improve your profitability with every new client onboarded.

BuyerBridge Automates Marketing Reporting

Our white-labeled, automated reports give you dealership-ready insights—complete with cross-platform performance, lead tracking, and offline matchbacks. 

Budget pacing and campaign alerts are built into the dashboard, so you stay ahead without lifting a finger.

You can share results easily and stay ahead of optimizations without micromanaging spreadsheets.

“BuyerBridge helped us launch campaigns in a fraction of the time. Their Playbooks and automated reporting tools have streamlined our entire process. We can now manage more rooftops without adding to our team.“

— Ben H., Director of Paid Social, Helium SEO

Scale Faster with Marketing Automation Tools

Add More Dealership Rooftops Without Adding Staff

One of the most powerful advantages of marketing automation tools is that they give your agency the ability to scale without scaling your overhead.

When every campaign doesn’t require a new set of hands, your team gains bandwidth. That means you can say “yes” to more rooftops, serve more dealerships, and generate more revenue—without hiring more account managers or ops support.

Marketing automation tools empower your agency to:

  • Onboard more rooftops without hiring: With automated setup, pixel tracking, campaign templates, and inventory integrations, you can bring on new dealerships faster and without strain.
  • Deliver campaigns in hours, not days: Eliminate the slowdowns that come with creative bottlenecks or manual ad builds.
  • Keep your team focused on strategy: Instead of spending time resizing creatives or formatting reports, your staff can focus on performance, upsells, and client success.

This kind of efficiency doesn’t just save time—it boosts morale, reduces burnout, and improves your team’s capacity to deliver a higher level of service. It also makes you look more professional.

Multi-Channel Social Ads, Higher Revenue

Looking to expand into new channels? Pinterest, Snapchat, and TikTok all represent growth opportunities for your agency and your automotive clients.

Let’s do the math:
If your agency charges $1,500/month per platform and you onboard a client for Facebook and Instagram—great, that’s $3,000/month. 

Start to layer in TikTok, Pinterest, and Snapchat for that same client, and you turn $3,000 into $7,500—without 2.5x the effort.

That’s 2.5x the monthly recurring revenue, without hiring more staff or building each campaign from scratch.

With BuyerBridge, you don’t have to be an expert in every platform to deliver strong results. Our marketing automation tools simplify social ad builds, platform creative requirements, and performance reporting for each channel.

More channels = more services to sell, more media to manage, and more opportunities to grow recurring revenue.

Whether you’re upselling full-funnel TikTok video campaigns or launching Pinterest inventory ads to reach high-intent shoppers, marketing automation tools help you execute efficiently, consistently, and profitably, while scaling your agency’s bottom line.

Why Agencies Need Marketing Automation Tools

Scale Your Agency Without Adding Headcount

As your client list grows, so do the demands. From faster campaign turnarounds to more detailed reporting and cross-platform optimization, digital marketing expectations are not slowing down anytime soon. 

But scaling your agency shouldn’t mean hiring a new team member for every few rooftops you add.

Marketing automation tools allow your current team to manage more accounts with less manual effort. Instead of spending hours manually building campaigns, chasing creative approvals, or pulling performance data, your team can focus on high-value tasks like strategy, optimization, and client retention.

BuyerBridge users report being able to manage 2–3x more rooftops per team member, thanks to automated workflows, real-time inventory syncing, and centralized campaign dashboards. 

That translates into more clients, more revenue, and less burnout.

Automate Social Ads Smarter, Not Harder

Let’s face it: Your team didn’t sign up to copy-paste ad copy or chase down missing VINs. Yet without the right systems, that’s where the bulk of their time goes.

Agencies relying on manual workflows often hit a wall—there’s simply no time left for creative strategy or upsells. 

Marketing automation tools shift that dynamic. They eliminate redundant tasks and give your team the breathing room to think bigger. 

That means:

  • Faster campaign launches using pre-built templates
  • Creative versioning that aligns with OEM compliance
  • Bulk edits across rooftops for time-sensitive offers
  • Fewer human errors—and fewer late-night fire drills

Now you can finally focus on refining ad performance and delivering next-level client service.

Marketing Automation Tools Keep You Ahead of the Competition

Other agencies are moving faster. They’re launching multi-channel campaigns in minutes, not hours. 

They’re sending weekly reports with ROI clarity, not spreadsheets with confusion. 

They’re offering bundled packages across TikTok, Pinterest, and Meta, while others are still resizing creative for one campaign on one platform.

Marketing automation tools help level the playing field. And when it’s mastered, you have the edge.

In a competitive space like automotive, your value as an agency comes down to speed, performance, and transparency for dealers. The right automation platform helps you deliver all three so you keep clients longer, upsell more services, and stand out in RFPs.

A Day in the Life Without Marketing Automation Tools

Imagine your Monday morning starts with three new client emails: one needs inventory ads for a Memorial Day sale, one wants a creative refresh for TikTok, and the third just sold their featured vehicle and needs the ad paused ASAP.

Without automation? That’s hours of back-and-forth, platform toggling, and spreadsheet wrangling.

With automation? Those requests are handled with a few clicks, your team stays calm, and your clients get results fast.

Let’s Automate Your Growth

BuyerBridge was built for agencies managing paid social media in the automotive space. With tools for automation, reporting, inventory syncing, and Playbooks, we help you grow without growing your overhead.
Schedule a free demo to see how marketing automation tools can power your agency’s next stage of growth.

Let’s Scale Together

Managing social ads for automotive clients doesn’t have to be a juggling act. BuyerBridge helps agencies automate onboarding, campaign creation, inventory syncing, and reporting—so you can focus on scaling what matters.

Book a Demo
5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers

5-Step Strategy to Convert the Automotive Nomadic Customer into Loyal Buyers

by | Mar 24, 2023 | Advertising, Agency, Automotive, Social Media

The automotive industry has always been fiercely competitive, with manufacturers and dealerships vying for the attention of customers in a crowded market.

However, in recent years, it’s only gotten more difficult, with car shoppers being “nomadic” with their digital usage, bouncing between an average of 8.4 social media accounts across 4.5 hours a day…

Which means, there’s no time to waste when it comes to reaching and converting these car shoppers; who are constantly moving from one brand to another, and looking to get the biggest bang for their buck.  🤑

Quick! Bookmark this brand-new resource: The Auto Marketer’s Ultimate Guide To Reaching Automotive Nomadic Customers

Whether you’re a dealership owner, a marketing manager, or a sales executive, you’re in the right place – let’s dive into the 5 social ad campaigns that have been tested and proven to drive success for dealerships!

Branding and Awareness: Introducing The Dealership

First, you need to begin with a Branding and Awareness campaign that keeps dealerships top-of-mind throughout their audiences’ car buyer journey. 

And one of the best ways to do that is to prove that your dealership is DIFFERENT…

Differentiate any dealership from the competition by running ads that promote brand-forward content, such as:

  • “Why Buy Here” copy
  • About us videos
  • Meet the team images
  • Behind-the-scenes videos
  • Testimonials
  • Human-first content

In terms of targeting, use these top audiences:

  • All website visitors (180 days)
  • In-market car shoppers

Target within a 50-mile radius of your client’s dealership address. 

Recommended formats for branding and awareness campaigns include video, image, and story ads, across Facebook, Instagram, and TikTok.

Specials & Events: Vehicle Acquisition

For dealerships struggling with low used vehicle inventory, take advantage of Vehicle Acquisition campaigns that both help dealers acquire used vehicles while also providing shoppers with the ability to get the exact vehicle they want. 

Vehicle Acquisition encompasses the following different messages:

  • Trade In messaging
  • Buy backs
  • Custom orders / Build your car

Try using verbiage along the lines of:

  • “Put cash in your pocket
  • “Get top-dollar for your car”
  • “Now is the time to sell”
  • “Upgrade your ride” 
  • “Build your dream car!”

The best audiences to target include:

  • Expiring leases
  • Shoppers who purchased their last vehicle more than 365 days ago, and who have high household income

Target within a 50-mile radius of the dealership’s address. 

Recommended formats for specials and events campaigns include video and image ads across Facebook, Instagram, and Pinterest as the recommended platforms.

Inform & Educate: Electric/Hybrid Vehicles

Today’s shoppers are extremely impressionable – that being said, encourage Automotive Nomadic Customers to go electric using ads that inform, educate, and excite them. 

Messaging around these new types of vehicles should include:

  • “The future is now”
  • “More range”
  • “No more stopping for gas”
  • “Feel the electric difference”
  • “Cheaper to maintain”
  • “Get to know electric”

To reach the right car shoppers, target users who:

  • Browsed the dealership’s Hybrid/EV SRPs/VDPs within a 50-mile radius of your client’s dealership address. 

Recommended formats include video, image, and carousel ads, with Snapchat, TikTok, and Pinterest as the recommended platforms.

Inventory Ads/Model Lines: Catalog Sales & Conversions

Reach any dealership’s active Nomadic car shoppers with the vehicles most relevant to them, in an effort to keep them engaged.

Include messaging that’s relevant and feels tailored to the user for greater success rate:

  • “Your new [Model Line] is waiting
  • “Looking for a pre-owned car? Here are some vehicles we know you’ll love”
  • “Still interested” 

Target the following audience:

  • All website visitors (30 days) and in-market shoppers
  • Exclude users who have filled out lead forms. 

For retargeting (warm audience), target within a 50-mile radius of your dealership…and for prospecting (cold audience), target within a 25-mile radius of your dealership.

If you’re wondering what types of ads are best, and what platforms will help you drive the most success: focus on video, image, and carousel ads across Facebook, Snapchat, and TikTok.

Customers For Life: Retargeting & A Revolving Funnel

Reconnect with any dealers audience even after they’ve purchased from them to increase customer loyalty through continued communication around:

  • Service maintenancepurchase
  • Follow-up
  • Specials
  • Model line accessories

Upload a custom audience of:

  • Previous customers (especially “sold-not-serviced”)
  • Target within a 50-mile radius of your client’s dealership address. 

And to reach any dealer’s existing customers and transform them into Customers for Life, utilize these additional target audiences within their Customer Loyalty campaign:

  • Upcoming lease expiration
  • Recall Lists

As for best platforms and recommended formats, you should leverage video, image, and carousel formats across Facebook, Snapchat, and Pinterest. 

Pro Tip: Upload your dealership-client’s sold list (180 days) and build an audience of recent vehicle buyers. Then, retarget. 

Key Takeaways

As we previously said, the automotive industry is highly competitive, and dealerships need a comprehensive social media marketing strategy to attract and retain nomadic customers. 

By implementing the 5 proven strategies discussed in this blog, dealerships can differentiate themselves from the competition, acquire new vehicles, encourage the adoption of electric/hybrid vehicles, sell relevant inventory, and create customers for life. 

With targeted advertising and creative messaging, dealerships can effectively engage with customers at every stage of the buyer journey, making social media a powerful tool in the automotive industry.

But let’s not forget that having an organic strategy to help optimize your paid strategy is important, too…

Don’t worry, we’ve got you covered for paid AND organic: Click here to get instant access to The Auto Marketer’s Ultimate Guide To Reaching Automotive Nomadic Customers on social.

Get instant access to the Ultimate Guide For Auto Marketers

Access our most colossal guide yet, jam-packed with hundreds of tips to help you catch & convert the #1 most unreachable car shopper today.

Access Now
Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy

Reach Automotive Nomadic Customers Once and For All With This Proven Advertising Strategy

by | Feb 6, 2023 | Advertising, Agency, Automotive, Social Media

Previously in our Automotive Nomadic Customer series, we’ve uncovered that these customers present a real problem for car dealers today.

Constantly jumping from place to place on the internet makes these car shoppers difficult to track down, and making it so they have little to no attachment to any specific app (or brand) itself.

We know that the average shopper today has 40 mobile apps on their phone and 89% of their total time is split between 18 apps.

And, we know that social media and chat apps are #1 when it comes to where mobile US users spend the most time.

This means that dealers are forced to *try* to be everywhere that Nomadic Customers are in order to reach them…which leads to ineffective “spray-and-pray” advertising.

Read: Softening Automotive Markets Always Lead To Spray and Pray

But is there a proven ad strategy to reach these unreachable customers, without spraying and praying?

Yes.

Most dealers love Facebook and Instagram’s targeting capabilities, but you should be aware that without a true omni-social strategy, many automotive intenders in your market will never put you in their consideration set when it comes time to purchase. 

Why?

Because you missed them on the 6 other apps they’re using outside of Meta.

The Proven Omnichannel Advertising Strategy

The most effective strategy for reaching Nomadic Customers is to implement an Omnichannel advertising approach across social media. 

Omnichannel is THE customer and user-driven advertising strategy that focuses on the individual user instead of a specific channel.

Remember, instead of using 1 or 2 social apps consistently, automotive Nomadic Customers dabble in various apps unpredictably.

Nomadic Customers spend their time roaming social media in pursuit of value – they go to Pinterest to be inspired, Facebook and Instagram to catch up with acquaintances, TikTok to be entertained, Snapchat to have more intimate interactions with their closest friends!

And that’s why an Omnichannel approach is the most efficient for dealers, because it removes limitations set by Automotive Nomadic Customers and maximizes opportunities on social media!

Social media platforms like Pinterest, Facebook, Instagram, and TikTok can be used to target nomadic customers based on their location, interests, and behavior – which will help dealerships to reach potential customers who are in the market for a new vehicle and are in the area. 

Advantages of the Proven Omnichannel Advertising Strategy

Implementing an Omnichannel advertising strategy has several advantages, like: increasing  customer engagement and retention, market share, brand loyalty, and ultimately sales and revenue for dealerships.

It also provides auto marketers with an avenue to reach Nomadic Customers at every touchpoint in their journey, improving the chances of converting prospects into customers and customers into customers for life.

{{Additionally, with the use of customer data and analytics, businesses can create personalized and relevant content that resonates with their target audience, leading to a better ROAI.}}

But here’s the catch: it’s not just about being on all of the channels – in order to truly reach the right user with the right message at the right time, you need the right technology backing you…

Technology that enables all advertising channels to listen to one another and talk back. Technology like BuyerBridge’s EventFlow. 

Omnichannel & BuyerBridge EventFlow

For an Omnichannel strategy to be efficient, it’s critical to track user activity across all active advertising channels and gather key audience insights that will further optimize a dealer’s ads. 

With Omnichannel retargeting, any dealers’s ads will follow users as they engage on different channels and until they take the desired action OR fall out of their shopper score.

But again, this isn’t a simple task – it takes a powerful tool that integrates with the Pixels/Tags of a dealer’s advertising channels and gathers data to be shared across platforms. 

Luckily, BuyerBridge’s EventFlow feature was designed to do exactly that. 

BuyerBridge EventFlow is a channel-specific event tracking feature that tracks website shoppers and their behavior, establishes critical events that take place before/after a user takes action, and sends key data back to active channels to increase conversion rates for your client’s and make their ads more powerful + efficient.

Ready to implement an Omnichannel Advertising strategy without having to worry about the pain-staking technical side of things? Click here to book a demo and learn more about how we can help.

Key Takeaways

Nomadic Customers are unpredictable, and for most auto marketers, reaching them is a challenging, frustrating task…

But by implementing an Omnichannel advertising strategy, businesses can effectively reach and engage with these customers. 

And by targeting customers across multiple social channels, dealerships will increase the chances of reaching and retaining Nomadic Customers. 

Furthermore, the use of customer data and analytics can lead to a better ROI and a more personalized approach. We encourage you to implement this strategy and see the benefits it can bring to your business.

Book a demo with BuyerBridge.

BuyerBridge helps businesses deploy, manage, and measure Omni-social Advertising campaigns at scale.

Request Demo
Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!

Luck Won’t Reach The Automotive Nomadic Customer…Omni-Social Advertising Will!

by | Jan 30, 2023 | Advertising, Agency, Automotive, Social Media

Surely, if you’re a dealer or agency looking for marketing success in 2023 and beyond, you’ve got the Automotive Nomadic Customer on your radar, right? If not, catch up here.

In the past, we didn’t need to worry about the Automotive Nomadic Customer. Anyone who wanted to reach auto shoppers only had to cast a very wide net on Facebook and Instagram, and watch the leads roll in. With just 2 channels, auto marketers could reliably deliver their messages to nearly all social media shoppers.

In other words, luck was on our side.

Today, those who understand the Automotive Nomadic Customer will hold the advantage over those who continue their costly spray & pray advertising strategies.

If your goal is to dominate your market and capture more than your share of the Automotive Nomadic Customers, luck won’t cut it anymore.

Instead, you’ll need an omni-social strategy backed by data.

Omni-Social? 

The demographics of your target buyers are changing.

Millennials, for example, now make up the plurality of vehicle buyers. And guess what? They’re not all on Facebook. They’re not all on Instagram…or Snapchat or Pinterest or TikTok either. 

They’re scattered everywhere; and the only way to reach them is with a true omni-social strategy – one that gets your ads, offers, and inventory in front of virtually every vehicle buyer in your market – to ensure you’re gaining share in a challenging market. 

Most dealers love Facebook and Instagram’s targeting capabilities, but you should be aware that without a true omni-social strategy, many automotive intenders in your market will never put you in their consideration set when it comes time to purchase. 

Why?

Because you missed them on the 6 other apps they’re using outside of Meta.

And if you’re not on the majority of these platforms with a real brand presence, engagement, steady frequency, and — yes, ads —you aren’t reaching shoppers throughout the entire customer journey, which began around 90 days ago.

That is, unless you’re employing a true and targeted, omni-social strategy. 

Okay, I Get I Need To Go “Omni-Social,” But Now What?

Well, it’s pretty simple. You first have to answer these 2 questions:

  1. How many shoppers can you reach and on which platforms?
  2. How much money do you need to spend to reach these shoppers on those platforms?

Before you start throwing money at the growing problem of a softening market, it’s important to understand the omni-social opportunities in your own market / DMA.

To answer all of the above, simply use the free MarketAnalyzer created by the team at BuyerBridge. It’s a super-simple tool to help you and your team get a handle on just where the Automotive Nomadic Customer is hiding online. 

As you use the tool, you can adjust the overall radius to where you feel your marketing will be most effective – this allows you to see your target audience and channel opportunities in real time. 

Additionally, you can resize your target market individually for each social channel including Facebook, Instagram, Pinterest, Snapchat, and TikTok. 

(For example, if you don’t want to advertise on Snapchat, just remove it from your report.)

What About Budget?

As with the rest of your marketing spend, there is no one-size-fits-all budgeting strategy when it comes to omni-social marketing.

Every brand and every market are a little different. Therefore, just because a Honda dealer in Dallas determines that dedicating 1/3 of their overall digital budget to omni-social delivers an effective ROI, doesn’t mean that’s the correct mix for you.

Fortunately, by using the MarketAnalyzer you’ll be able to dial-in a reliable omni-social budget starting point. Moreover, because you can adjust your target area by social channel, you’ll quickly learn where the Automotive Nomadic Customers in your market are located and how much it’s going to cost to get your ads, offers, and inventory in front of them.

The only question that remains is do you want to dominate your market in 2023 and beyond by going all-in on a true omni-social marketing strategy?

…or do you want to continue costly spray and pray advertising with the hope you’ll capture your share of the Automotive Nomadic Customers? 

Check out the MarketAnalyzer now and start reaching the Automotive Nomadic Customer today.

Quickly calculate suggested ad spend, ROAI, and audience size across social media.

Unlock Our Free MarketAnalyzer Tool to identify how to maximize any dealer’s target audience + advertising budget across the most popular platforms today.

Try The Tool
BuyerBridge 2022 Annual Recap

BuyerBridge 2022 Annual Recap

by | Dec 23, 2022 | Company

A Look Back At 2022

What a year! 2022 was packed with growth, from our partners and platform to our company and company culture.

Before we jump into the new year and all that lies ahead, we want to take a moment to reflect on the past year and recognize “wins,” whether they’re big or small, personal or professional. 💪

And this blog is our way of doing exactly that. Let’s take a little look back at the past 365 days, and remember some positive moments for BuyerBridge as a company and the individuals behind our powerful AdTech!

January 2022

  • We started a bi-weekly coffee club, where our team sips on a cup of delicious “jo” together and has virtual break room chats. Shout out to everyone in our Culture Club! 
  • Ad ops and creative pushed out 13 brand-new Playbooks for every dealer’s model-line needs!
  • Omnichannel Advertising in BuyerBridge was officially set LIVE – which means that users can now deploy, and manage ads across not only Facebook & Instagram, but Snapchat, TikTok, and Pinterest as well.

February 2022

    March 2022

    • We had a March Madness company bracket – congrats to Partner Experience Manager, Rachel Barker, on building a first-place winning bracket!
    • Sidnei Lechado joined our dev team as a full-stack developer
    • Our entire team flew down to Sarasota, FL for a 3-day company retreat, where we held team-building exercises, workshops, outdoor activities, and more! 

    April 2022

    • Did you know that 40% of Snapchat users do NOT use alternative social platforms on any given day? That’s why it’s critical for all dealers to have an organic presence on Snapchat, and we created 2 assets to help.
    • Dev made changes to our powerful MarketAnalyzer tool so that it can be Whitelabeled so  that the tool can be leveraged by our Partners as their own. Try the MarketAnalyzer tool!
    • An eggciting 😉 competition took place, where we had each team member paint an egg and we voted which one was the best…which to no surprise, our Social Media Designer, Samantha’s, Mona Lisa egg took 1st place. 

    May 2022

    • Our ENTIRE Playbook Library was opened for deployment across ANY available social channel: Meta (Facebook & Instagram), Snapchat, TikTok, and Pinterest.
    • We published a blog to educate auto agencies on the top 10 social media stats they need to know in 2022: Read Blog
    • New videos were added to the BuyerBridge YouTube channel! Subscribe to our YouTube channel here.
    • Our UI / UX Designer, Nathan, got MARRIED! Congratulations again, Nathan! 💒 
    • BuyerBridge had the honor of presenting our first ever LIVE workshop, “Is Your Ad Strategy Set Up For Scale? 6 Questions To Put It To The Test,” at Digital Dealer 2022 in Tampa! Watch a replay of our presentation now.

    June 2022

    • With so many Playbooks in the Playbook Library, we provided a way to filter Playbooks by Channel, Type, Brand, Focus, and more!
    • BuyerBridge’s Director of Ad Operations, Phil M, popped the question and got ENGAGED!! 💍
    • Our Co-Op specialist, Murray H, welcomed a baby-girl into the world.
    • We made some big changes to our platform so that it is “all inclusive” for all industries, not just automotive! Learn more here.

    July 2022

    • Our first “Trade-Pending” Playbook was released. 
    • We amplified the existing Account Settings section of the dashto include an Account Branding section, plus allow users to make customizations to their personal information. 
    • One of our most exciting projects yet was launched, the BuyerBridge Campaign Management Tool – think of it as “ONE single Ads Manager to rule them all”

    August 2022

    • Dev rolled out a new feature where BuyerBridge users can upload any image as their User Profile Icon within BuyerBridge – PLUS, make changes to their Username, Password, and Email Address.
    • Product and Dev worked together to offer Organization’s the option to add Organization Branding, and additional advantages for Whitelabeled users. 
    • We gave auto agencies the ultimate 6-Question Ad Test to help them scale their social ads with a proven ad strategy that will work every time: Read blog.
    • After doing a deep dive into how users leverage BuyerBridge, we determined that Aleena B was our TOP user of the BuyerBridge platform within the previous 60 days. 
    • Our Director of Ad Operations, Phil M, tied the knot, taking on another important role as “husband!” 
    • BuyerBridge Support Analyst, Eugene M, got officially Facebook Blueprint Certified! Huge success – thank you for learning and leading!

    September 2022

    • We revealed the “6 Ways Auto Agencies Use BuyerBridge To Help Dealers Dominate Social.”
    • Technical content creator, Miranda K, welcomed a baby boy – so exciting! 
    • Hurricane Ian hit South Florida, the hub of BuyerBridge’s team…luckily, our other team members jumped right in, helping out with tasks where needed and even providing other team-mates with power. Everyone stayed safe and even made the best of it!
      • Eric and his family built the ultimate hurricane-proof tent
      • Nathan and his family took advantage of the time offline with card games!
      • Katelyn welcomed Brooke into her home for power…and breakfast! 🥓  

    October 2022

    • One of our “agency partners for life,” gushed about BuyerBridge in an AMAZING review. Check it out 👇 

    • Our Marketing team launched a brand-new educational series, the  Automotive Nomadic Customer Series…and they pushed out a TON of exciting content surrounding the #1 most unreachable car shopper today: 

    November 2022

    • We published a new blog to inform auto marketers about how the Automotive Nomadic Customer is costing them money, read: “Is This Car Shopper Costing You Money?”
    • Marketing released a 4-question quiz to help auto marketers identify important gaps in ANY digital media strategy, and fill those gaps using our 20 free Business Profile Setup guides.  
    • Did you attend the State of Automotive? It’s a HUGE virtual event with some of the best minds in the Automotive and Digital Marketing industries…including BuyerBridge’s CEO, Pete Petersen, and VP of Product, Danny Watts!

    • Our VP of Marketing, Brooke, got ENGAGED! 👰‍♀️🏕
    • We’re furthering our expansion efforts for Canada, which is why we had to seize the opportunity to add Snapchat expert, Kevin O’Rourke, to our team!
    • Team members in Sarasota gathered together to support student scholarships at the University of South Florida’s event, Brunch on the Bay,  where our company was sponsors!

    December 2022

    • The team has been working long and hard on building our most exciting tools yet, the Ad Launcher and Ad Builder, which  FINALLY got released into Beta. Here’s what our Partners are saying about the tools: “This is great,” “A game-changer,” “Can’t wait to use this!”
    • Partner Manager, Amy I, got married and took some time to celebrate in Costa Rica!
    • Sarah, our Partner Experience Manager, announced that she will be welcoming a baby into the world in 2023. HUGE congrats! 👶🛼
    • We welcomed a brand new VP of Business Development and Strategic partnerships, Ali Fawaz, to the team.   
    • Our Automotive Nomadic Customer Series continued, with live webinar #2: “5 Digital Strategies Proven to Catch & Convert the Automotive Nomadic Customer” 
    • BuyerBridge’s annual Gingerbread Contest was a HIT, and wow do we have some talented, creative people on our team. Hagrid’s Hut took home gold! 

    2023 Is Here

    Overall, 2022 was a great year, where we continued to both learn and grow in an effort to better help our Partners drive success via social media ads.

    Collectively, our team added over 180 new Playbooks and released 30+ brand-new product features / enhancements. 

    Thank you to all who played a part in making the past year so memorable, and Happy New Year!